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SEO Blog by Surfer

On-page, Content Creation & SEO Tips

General SEO
Search Intent In SEO: How to Get It Right
Learn how to identify search intent and optimize for it
Petar Marinkovic
Feb 24, 2025
General SEO
Ultimate Content Pruning Guide for SEO 
Discover the 5-step content pruning process that will help boost your SEO rankings
Matthew Mace
Feb 14, 2025
Research and Case Studies
Google’s Helpful Content Update Wasn’t About Content Quality—It Was About Site Quality
Discover what the Helpful Content Update was about, the SEO myths it exposed, and how to move forward
Kasra Dash
Feb 12, 2025
Content Marketing Strategy
How to Build an Effective Content Plan in 9 Steps
Learn how to create an effective content plan in 9 simple steps
Matthew Mace
Feb 7, 2025
SEO Writing
5-Step SEO Content Creation Guide + Best Practices
Build an effective SEO content creation process in 5 simple steps
Brian Frederick
Jan 31, 2025
Release Notes
‍What's New at Surfer? Product Updates January 2025
Everything you need to know about important new features and changes in Surfer—including free educational resources!
Paulina Kaleta
Jan 27, 2025
Content Optimization
5-Step Content Refresh Guide for High-Performing Blogs
Refresh your content with these 5 steps to ensure your pages remain optimized for high SERP rankings
Sean Begg Flint
Jan 23, 2025
On-Page SEO
‍Why Surfer Should Be in Your SEO Toolkit in 2025
Achieve SEO success with Surfer—optimize smarter, rank higher, and see real growth.
Kristavja Caci
Dec 18, 2024
Research and Case Studies
Does Content Coverage Affect SEO? Surfer's Top 100 Articles Analyzed
Discover how comprehensive content boosts rankings. In this Surfer study, I analyze our top 100 performing articles to uncover the link between content depth, keyword rankings, and impressions—and how you can replicate the results.
Kristavja Caci
Dec 12, 2024

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Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics