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Surfer for eCommerce

Drive Traffic and Boost Sales with Smarter SEO

Running an eCommerce business means you need more than just great products—you need visibility. Surfer helps eCommerce teams supercharge their SEO with tools that simplify the process and get results faster.

From product pages to category optimizations, Surfer’s toolkit is designed to help your eCommerce site stand out in search results, attract more traffic, and increase conversions.

Deliver exactly what your customers need. Every. Single. Time.

Get started now

Attract new customers while supporting existing ones

Create optimized content in under 20 minutes

Stay ahead  with regular recommendations

Refresh existing content with one click to enhance visibility

Lauren Petrullo

Founder mongoosemedia.us

"We love Surfer so much that if we had to choose one SEO tool to live with forever, it would be Surfer."

Streamlined SEO for eCommerce

Surfer makes it easy for your team to manage and optimize product and category pages, helping you drive organic traffic and sales without wasting time.

Content Audit

Surfer’s Content Audit scans your entire site, helping you find the pages that need attention. Whether you’re looking to optimize older product listings or uncover quick wins, Content Audit gives you the data and insights to make informed decisions.

Identify SEO opportunities: Pinpoint product pages that could rank higher.

Optimize faster: Focus your efforts on pages with the highest potential to improve sales.

Stay competitive: Easily spot content gaps between you and competitors, and close them.

Auto Optimize

Your team can optimize content automatically with Auto Optimize, ensuring your product pages are always search engine ready. Auto Optimize doesn’t just stuff keywords—it improves the structure, fills content gaps, and adds internal links to help customers find more of what they’re looking for.

Automated SEO: Optimize product pages with just one click.

Boost visibility: Fill content gaps and ensure your site is better optimized than your competitors.

Improve user experience: Add internal links to guide customers across your product offerings, increasing time on site and conversions.

Insert Internal Links Automatically

Surfer’s Internal Linking tool scans your ecommerce site, identifies the best anchor text, and inserts internal links automatically, connecting related products and categories. What used to take hours, now takes minutes, ensuring your product pages are well-linked and optimized.

Automated Ecommerce Linking: Seamlessly connect related products, helping customers find what they need faster.

Boost product discovery: Seamlessly connect related products, helping customers find what they need faster.

Increase sales: Guide users through your store with well-placed links, encouraging higher cart values and boosting conversions.

Designed for eCommerce Teams

Surfer’s intuitive platform makes it easy for eCommerce teams to collaborate, optimize at scale, and measure success. Whether you’re a small team or a large online retailer, Surfer fits into your existing workflows.

Start Your Research

explore clusters in a unique hexagonal map

Efficient workflows

Automate repetitive SEO tasks and focus on what matters.

Data-driven insights

Make informed decisions with accurate, actionable SEO insights.

Measurable results

Track improvements and see how optimization directly impacts traffic and sales.

“50 SaaS content plans a month? Used to take long hours… Now, Surfer’s Topic Explorer helps me finally catch some Zzz’s by doing quite a chunk of research for me”

Kinga Edwards

Tired of chasing clients? Surfer makes them easy to find.

Surfer goes beyond helping you write optimized articles.

SEO, simplified.

Use our tools to prospect new clients by targeting which of their articles need optimizing (and why)!

Then, take it one step further with keyword research and writing!

It’s a fact:

Surfer helps agencies drive organic traffic
to their clients no matter the industry.

Want to see what Surfer can really do?

Try out the tool! Get a feel for what it's capable of, and if you find that you need a more customized plan or experience, our Sales team is on standby to answer your questions!

Schedule a demo!
Testimonials

We're revolutionizing SEO –– but don't take our word for it. See what some of our users have to say.

4.8 rating
500+ reviews

Frequently Asked Questions

How does the 7-day Money-Back Guarantee work?

If you purchased one of our monthly subscriptions (Essential or Scale), but Surfer isn’t what you expected it to be, or you just changed your mind, let us know within 7 days, and we’ll give you a full refund. We'll only ask you for feedback on how we can make Surfer even better for you.

Please note that add-ons, on-demand AI credits, and overages are not eligible for a refund under our money-back guarantee policy. The money-back guarantee policy only applies to first-time subscribers.

How does Surfer work?

Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.

Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.

We use NLP solutionsmachine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-timecompetition-based, and Google-compliant.

Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.

For more information, please visit our Knowledge Base.

Who uses Surfer?

Surfer is used by agencies, in-house teams, and individuals who want to power up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, Jasper, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞

What languages does Surfer support?

Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.

Features & Capabilities

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We’re an agency team. How can we personalize our Surfer experience?

Of course!

Starting with user management, you can add or remove members, control admin access, and have unique logins for your teammates (the number of seats depends on your plan).

Moving on to work management, you can organize and assign your articles and search queries by tags, making it easier to delegate work in the team or when working with external writers and clients.

You can also set up a custom name for your Organization and soon, you will be able to assign roles, accesses, and tickets to all members.

We also offer White Label (included in Enterprise plan or available as an add-on for any active Surfer subscription) and personalized onboarding (plan Scale AI and Enterprise).
And finally, you can use both Brief and Outline features in Content Editor and Surfer AI to create detailed and personalized notes for your writers, saving you time on both research and edits.

We have several clients. Can we work on multiple domains?

Yes! You absolutely can, and it does not come at an additional cost.

Can we use Surfer to write product descriptions or product reviews?

Yes!

If you’re writing without AI, you can use Content Editor to write product descriptions, product roundups, and product reviews.

If you’re writing with the assistance of AI, Surfer AI has a feature called Templates which helps you quickly craft commercial content that ranks. Currently, we’re supporting blog articles, product pages, and product roundups, which can be used in a variety of ways. Surfer AI will fetch the details, factor in Google’s review guidelines, and then structure and write the final article for you.

Keep in mind that Surfer was designed to help you create blog content. It does not currently support content for landing pages or e-commerce product descriptions by default but it can be successfully used for such cases - if you’re curious about how other users work with Surfer, join our SEO Surfers community on Facebook and ask!

We have clients from different niches across the world. Can we still use Surfer?

Surfer will work in most languages, locations, and industries, saving you countless hours on manual research.

Additionally, Surfer AI is available in 8 different languages.

Here’s a list of our languages coverage.

Can I use Surfer to write product descriptions or product reviews?

Yes!

If you’re writing without AI, you can use Content Editor to write product descriptions, product roundups, and product reviews.

If you’re writing with the assistance of AI, Surfer AI has a feature called Templates which helps you quickly craft commercial content that ranks. Currently, we’re supporting blog articles, product pages, and product roundups, which can be used in a variety of ways. Surfer AI will fetch the details, factor in Google’s review guidelines, and then structure and write the final article for you.

Keep in mind that Surfer was designed to help you create blog content. It does not currently support content for landing pages or e-commerce product descriptions by default but it can be successfully used for such cases - if you’re curious about how other users work with Surfer, join our SEO Surfers community on Facebook and ask!

Can we include our own information in AI-generated articles?

Of course!

You can add Custom Knowledge to all AI articles before generating (anything from internal knowledge base documents, unique POV or your team’s expertise on a given topic, brand facts, pointers on CTAs you want included, and even specific URLs) as well as easily personalize comprehensive AI outlines that are generated for each article with Writing Points.

The result: unique, engaging, and brand-aligned content designed to rank high and improve your E-E-A-T score.

I have several clients. Can I work on multiple domains?

Yes! You absolutely can, and it does not come at an additional cost.