AI answers in your category quote a handful of trusted voices. Surfer’s AI Tracker shows you which of your partners make that list, which cited creators and publishers aren’t in your program yet, and where your competitors’ partners win over yours.
See your partners in AI answers — track which prompts cite your influencers, affiliates, and publishers across ChatGPT, Gemini, AI Overviews, and Perplexity
Recruit the voices AI already trusts — discover creators and publishers cited in your category before competitors sign them
Ensure you pay for visibility — know which partners show up where buying decisions start, and which are invisible
Trusted by 150,000+ Marketing Teams, Content Creators, Agencies, and SEOs
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Your partner dashboards measure what happens after the click. None of them tell you what happens before.
Before they click, your buyers weigh their options in an AI chat. They ask which product to buy, which service to trust, which review to believe — and the answers only select a few voices to cite. Some creators and publishers are all over those answers. Others never appear.
The uncomfortable math: if your partners aren’t cited where the decisions form, your commission structure is funding voices AI doesn’t listen to — while your competitor’s partners become the answer.
Your partner platform tracks clicks and conversions. Your discovery tool finds new creators. Surfer adds the layer both miss: visibility into how your entire partner ecosystem shows up in AI search — and a workflow to grow it. See which of your partners AI cites, add new trusted voices to your roster, and brief them on the questions nobody’s answering yet.
Just add the prompts your buyers actually ask. Surfer’s AI Tracker shows you influencers, affiliates, and publishers cited across ChatGPT, Gemini, Google AI Overviews, AI Mode, and Perplexity.
Track how those citations shift over time, so you know which partners are gaining ground in AI answers and which are fading — before it shows in your conversion reports.
Every AI answer in your category cites various sources. Surfer shows you exactly who they are: the YouTubers, Redditors, LinkedIn voices, bloggers, and publishers AI models pull from when your buyers ask for recommendations.
Reach out to the voices AI already trusts and bring them into your program before a competitor does.
See how competitor brands show up across the same prompts, their visibility score, and who’s currently the main answer in your niche.
Get a side-by-side view of your AI visibility against theirs — and a concrete list of gaps to close.
Export the sources cited across your tracked prompts and match them against your partner roster. Discover which of your paid partners are visible in AI answers and which cited voices aren’t in your program yet. Do it manually with an export, or connect it to your workflow via API.
Get access to Surfer’s Content Editor to create briefs you can share with partners (without getting them an extra seat in the platform). With automated real-time guidelines, you’ll ensure each content piece they produce is optimized for AI visibility. Add brand knowledge and tone of voice to Surfer and let AI aid your brief creation without sacrificing quality.
Catch the moment AI answers change, or you earn a new mention. Plug in to your existing workflow with native integrations or Surfer API. Or go full agentic with Surfer MCP.
Surfer’s Topical Map surfaces the content gaps in your category that your competitors are covering, but you’re not.
Turn those gaps into campaign briefs: assign topics across your roster, so your next campaign targets demand that exists but your competitors currently own. Build topical authority that wins the citation.
Spot a cited voice who isn’t mentioning you yet, then buy the mention that gets you there. Surfer surfaces live pricing from partner marketplaces for the exact articles driving AI citations in your niche. No manual outreach or quote requests — see the price, buy the placement, track whether it gets cited.
Keep each brand’s roster, tracked prompts, and AI Tracker results in its own space, under one subscription. Grant your team the right access level per brand, and share editable briefs with creators and affiliates without giving them a platform seat.
Switch between brands without losing track of who’s cited, who’s briefed, and who’s still missing.
“Before this, we had no way to measure how our brand showed up in AI tools. Now we can spot gaps, monitor growth, and adjust our strategy in real time.”
Surfer is trained on what makes content cited — by Google, by AI models, by the buyers your partners are trying to reach. That’s not a claim; it’s measured:
You don’t need your partners to become search experts. You need briefs they can follow, guidance built into the writing itself, and a way to see whether it’s working.
Your buyers are already asking. AI is already citing someone. Surfer shows you which of your partners are shaping the answer, helps you recruit new ones, and makes sure you’re mentioned ahead of your competitors — by AI, by Google, by the buyers who trust them.
Be the answer everywhere.
