AI answers are already describing your brand today — accurate or not, flattering or not — whether or not your team has ever addressed it.
Surfer shows you exactly what ChatGPT, Gemini, AI Overviews, and Perplexity say about your brand, catches the claims that need correcting, and helps you build the narrative before someone else does.
See what AI actually says about you — track sentiment, accuracy, and share of voice against competitors across ChatGPT, Gemini, AI Overviews, and Perplexity
Catch bad narratives before they spread — spot outdated claims and off-brand framing before a customer or journalist builds on them
Know exactly who to call — identify the sources actually feeding AI your story, so outreach and corrections land in the right place
Trusted by 150,000+ Marketing Teams, Content Creators, Agencies, and SEOs
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Your media monitoring tracks articles. Your social listening tracks mentions. Neither tracks what AI itself tells the people who ask it directly.
Every day, someone asks ChatGPT whether your brand is trustworthy, or how you compare to a competitor — and gets an answer. That answer might be right. It might also be built on a stale review, a forgotten forum post, or a competitor’s content. Either way, it shapes what that person believes, without you ever knowing.
Only the brands showing up in AI answers are writing their own story. Everyone else gets theirs written for them, or remains ignored. It’s up to you to shape whose version wins.
Tracking publications and mentions alone won’t help you appear in AI answers, or fix the way they talk about you. Surfer is the closed-loop system built to do both: diagnose how AI engines see your brand, correct the false claims and gaps, and stay optimized as the narrative keeps shifting. One platform, one workflow, easy to connect to your current stack.
Add the questions your buyers, customers, and journalists ask to Surfer’s AI Tracker and see the real answers ChatGPT, Gemini, Google AI Overviews, AI Mode, and Perplexity give back.
Track how that sentiment moves over time, so a narrative sliding the wrong way shows up on your dashboard weeks before it shows up in a board meeting.
LLMs repeat what’s already published, right or wrong. AI Tracker shows you the exact AI responses generated for every tracked prompt, so you can catch the wrong claim before a customer or reporter builds on it.
Every prompt you track shows your share of voice against the competitors named in the same answers. See who AI recommends more often, who it frames more favorably, and where your competitors own the narrative.
See exactly which publications, review sites, forums, and creators the AI models consult about your brand story. Get a prioritized list of where to reach out to earn a mention or correct a claim.
Give your comms team and spokespeople access to Surfer’s Content Editor, so every piece of content is ready to be picked up and cited by AI models. Set up your brand knowledge and tone of voice to fuel the content and keep your story consistent across all assets.
Get alerted the moment AI answers change, or you earn a new mention. Plug in to your existing workflow with native integrations or Surfer API for faster optimization, shipping, reporting, or whatever you need.
When outreach isn’t fast enough, buy your way into the exact articles and sites feeding AI the story you need to fix. See live pricing from partner marketplaces for those placements, right inside Surfer.
Skip the wait on an editor’s reply when a wrong narrative is spreading now.
Surfer’s Topical Map surfaces where competitors are the answer and you’re not — the exact claims and questions your own content should be answering but isn’t.
Brief your team on those gaps directly, and close the ones costing you the citation.
Keep each brand’s tracked prompts, narrative sentiment, and AI Tracker results in its own space, under one subscription. Grant your team the right access level per brand, and share editable briefs with spokespeople and agency partners without giving them a platform seat.
Switch between brands without losing track of who’s cited, who’s briefed, and who’s still missing.
“Before this, we had no way to measure how our brand showed up in AI tools. Now we can spot gaps, monitor growth, and adjust our strategy in real time.”
Surfer is trained on what makes content trusted and cited — by Google, by AI models, by the people your brand is trying to reach. That’s not a claim; it’s measured:
You don’t need your spokespeople to become AI SEO experts. You need to see what’s being said, correct what’s wrong, and build the story that should be there instead.
Your audiences are already asking. AI is already answering. Surfer helps you stay in control of what it says. Shape your brand narrative, correct what’s wrong, and monitor what changes.
Content built to be the answer — ranked by Google, cited by AI, trusted by audiences.
Be the answer everywhere.
