Analyze Brand Visibility in AI Search
Get a free taste of Surfer's AI Search Analytics — see how often your brand appears in AI answers, which competitors show up, and which sources shape those results.
Your AI Visibility Audit is on the way.
We're querying ChatGPT, Claude, Perplexity, and Google AI Mode to see exactly how your brand shows up in AI answers. Expect the full report in your inbox in roughly 30 minutes.
Grab a coffee — we'll do the rest.
One report is a snapshot.
Surfer is a system.
Surfer AI visibility platform turns brand-specific insights into a daily to-do for your team. Across SEO and GEO, it shows you exactly how to shape the way others talk about you and become the source AI trusts itself, so you show up in more answers over time, not just today.
Find the topics worth owning
Get topic ideas built to rank and get cited — clustered and prioritized for you, in any niche, language, or location. See exactly what competitors are targeting on a visual map and get personalized recommendations, so you invest in content that can genuinely move the needle.
Create content built to get cited
Write content designed to rank and get cited, at scale. Optimize for SEO and GEO in one click using live guidelines from deep SERP and LLM research — always current, even right after an algorithm update — and keep every page on-brand with templates and custom voices.
Stay optimized as answers shift
Competitors pump out new pages, algorithms and AI answers change, and your content should keep up. Spot rank drops and outdated pages the moment they happen, and refresh them in one click — so your content keeps working for you, long after you publish.
Win in the sources AI trusts
Track your AI visibility, share of voice, and sentiment across every leading AI engine — and know exactly how to influence how they talk about your brand: which mentions to win first, which sentiment to fix before it hurts, which trusted sources to focus on next.
Frequently Asked Questions
What does Surfer's AI Visibility Report do?
Surfer's AI Visibility Report shows whether AI tools mention your brand when buyers ask about your category. Enter your website, and Surfer generates the prompts your buyers are asking, runs them, and shows which answers name you and which name competitors instead.
Which AI models does the report check?
The report checks five models: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Perplexity. Surfer scrapes the real interfaces rather than pulling from APIs, so the answers in your report are the ones your buyers actually see.
How does Surfer decide which prompts to run for my website?
Surfer reads your website to identify what you sell and who you sell to, then builds buyer-intent prompts around that category: comparisons, best-in-category questions, and recommendation requests. You don't supply keywords or write prompts yourself.
Why does auditing AI visibility matter?
Auditing AI visibility matters because when AI has nothing to say about you, it recommends a competitor instead. 84% of buyers research purchases with AI, and 69% of B2B software buyers chose a vendor other than the one they planned. An audit shows you which answers leave you out.
How is this different from a rank tracker or an SEO audit?
A rank tracker shows where your pages sit in Google for a set of keywords. An AI visibility audit shows whether AI models name your brand when someone asks a question, which competitors they name instead, and which sources they cite.
What happens after I get my report?
Your report is a one-time snapshot, and AI visibility shifts week to week. If the report finds gaps, Surfer's AI Tracker monitors the same prompts on a daily refresh, adding sentiment, share of voice against competitors, and the sources feeding AI its answers.
This is where you stand today. Tomorrow it changes.
Move up in the answers that decide who buyers pick. Track your daily visibility across leading AI models and see exactly how to improve it: the mentions to win, the sentiment to fix before it hurts, the fan-out queries to cover next.
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Become the source, not just a mention
Control your brand narrative with the full power of Surfer: find topics worth owning, create content built to get cited, stay optimized as answers shift, and win in the sources AI trusts.
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