SEO Blog by Surfer
On-page, Content Creation & SEO Tips
General SEO
Ultimate Content Pruning Guide for SEO
Discover the 5-step content pruning process that will help boost your SEO rankings
Research and Case Studies
Google’s Helpful Content Update Wasn’t About Content Quality—It Was About Site Quality
Discover what the Helpful Content Update was about, the SEO myths it exposed, and how to move forward
Content Marketing Strategy
How to Build an Effective Content Plan in 9 Steps
Learn how to create an effective content plan in 9 simple steps
SEO Writing
5-Step SEO Content Creation Guide + Best Practices
Build an effective SEO content creation process in 5 simple steps
Research and Case Studies
A Deep Dive into the Controversies and Misconceptions Surrounding HubSpot’s Organic Traffic Decline
Here's a breakdown of what led to Hubspot's recent dramatic traffic drop
Release Notes
What's New at Surfer? Product Updates January 2025
Everything you need to know about important new features and changes in Surfer—including free educational resources!
Content Optimization
5-Step Content Refresh Guide for High-Performing Blogs
Refresh your content with these 5 steps to ensure your pages remain optimized for high SERP rankings
On-Page SEO
Why Surfer Should Be in Your SEO Toolkit in 2025
Achieve SEO success with Surfer—optimize smarter, rank higher, and see real growth.
Research and Case Studies
Does Content Coverage Affect SEO? Surfer's Top 100 Articles Analyzed
Discover how comprehensive content boosts rankings. In this Surfer study, I analyze our top 100 performing articles to uncover the link between content depth, keyword rankings, and impressions—and how you can replicate the results.
Research and Case Studies
Enterprise AI platform SEO case study: 4 Ways Lyzr Drove 150% Traffic Growth
Here's the breakdown of how Lyzr AI grew organic traffic by 150%
General SEO
A 7-Step SEO Process For Ranking High In SERPs
Learn the 7 steps to build an effective SEO process that will boost your rankings and drive traffic to your site
General SEO
8 Tips To Adapt To Google Algorithm Updates
Learn how to future-proof your website against Google algorithm updates with proven strategies to maintain rankings and build a resilient SEO foundation
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