SEO Blog by Surfer
On-page, Content Creation & SEO Tips
Research and Case Studies
AwardWallet SEO Case Study: 3M Clicks From Google
Read the 3 steps that AwardWallet took to reach 3 million clicks from Google
Research and Case Studies
SaaS SEO Case Study: How Planable Achieved 10x Content Growth and 176% Traffic Increase
Learn the 4 steps Planable took to achieve a 176% increase in organic traffic in just 6 months.
Research and Case Studies
BugHerd SEO Case Study: 127% Conversion Growth YoY
Read the SEO strategy behind BugHerd's 127% increase in leads from search results
Content Marketing Strategy
Competitor Content Analysis In 6 Simple Steps
Track your organic competitors's content using these 6 practical tips
Research and Case Studies
18 SEO Case Studies from First-Person Accounts
Browse these 17 SEO case studies to learn first-hand how companies are using SEO to reach more people with their websites.
General SEO
Your 9-Step SEO Action Plan for 2025
Create an SEO action plan that actually works. Follow this 9-step strategy to improve rankings, traffic, and drive business results.
General SEO
17-Step A–Z Guide for Ecommerce SEO
This guide covers 17 tips for ecommerce SEO, including how to optimize category pages, use schema and create category pages
AI SEO
Content Automation for 9 Key Tasks (Plus 5 Tools to Get You There)
Automate 9 time-consuming content tasks with the help of 5 powerful tools. Save hours on keyword research, writing, optimization, and distribution.
Content Optimization
5-Step Content Gap Analysis: How to Identify and Fill the Gaps
Here's how to run a content gap analysis to spot missing topics and boost your rankings.
General SEO
What Is Keyword Cannibalization? How to Find, Fix & Prevent It
Avoid keyword cannibalization by spotting pages that compete for the same term and fix them to improve rankings.
AI SEO
SEO Automation for 9 Manual Tasks
Automate 9 repetitive SEO tasks so you can focus on strategy and high impact initiatives
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