Surfer User story - Marco Logmans from Rankify SEO Buerau

Michał Suski
August 14, 2019

Inside this article:

You want to rank on page 1 in Google without reading a million blogs on how to do SEO? An easy trick is to watch your competitors and copy what they do!

The good news is, it won't take you a lot of time. You can let tools do the hard work for you!

We don’t like to make guesses when it comes to important things. After all, we don't want to invest our hard-earned money without proper research.

But when it comes to SEO, people often do just that—guess.

Ever heard the story of the man who built his house on sand? That, to me, is what most web designers and SEOs do. They build a house on sand, and even worse, they do it without a building plan!

And if you want to be ranking in the search engines, you better have a plan. But what if you are new to SEO? Or what if your ‘plan’ didn’t work out? Of course you could read blogs and do some general things what certain SEO gurus say: write 2000-word articles, add 10 images, add 5 bolded keywords, add 3 outgoing links and add 2 contact forms.

But it doesn't work. There are no "good practices" that will take you to the top. Each case is individual and requires separate research. Otherwise, you're just shooting blanks.

Trials and errors are fine if you don't have a tight schedule and limited budget. It's high time to base your SEO decisions on data.

That's what Surfer can help you with.

With the tool, you can track your competition and get concrete tips on how to rank higher in SERPs.

Ever heard the story of the man who built his house on sand? That, to me, is what most web designers and SEOs do. They build a house on sand, and even worse, they do it without a building plan!

Google's already prepared a building plan for you to rank on page 1

It’s right in front of your eyes! Really!

The answer is: look at your competition on page one!

There you have your building plan. If you want to be on page one, you better build a page that matches the other pages on page one. Because Google is nothing more than a huge calculator.

Check your competitors on page one and see how many words they have on their page, how many links they have, how many headers they use, and most importantly, where they placed the keywords!

Next thing you could do is to write down where each of your competitors placed the keywords. Are they in the title? In the headings? In the content? In the URL? When you are done with that, you should look at your competitors on page two, three, and four ... and see which factors correlate.

This strategy works, but it takes a lot of time.

Why try Surfer?

Surfer is a tool that does all the hard work for you. It looks at dozens of factors on the pages that rank for a given query, and shows which factors correlate. All you have to do is convert that data into your web page!

How to start using Surfer SEO?

After you run the tool, Surfer will show which factors correlate and which don’t. Just take a look at the factors that correlate the strongest, and there you have your free building plan.

If the tool shows you that the average word count on page 1 is 2500, and you are currently ranking on page 4 with a word count of 700, you know that you need to add more content!

And if the tool shows that you only used your keyword 3 times in the body of the page, while the competitors on page 1 used it 30 times, you also know what to do! Here is my Surfer SEO Review, check it out!

Your personal SEO roadmap

With the data that Surfer provides, you know how much work you have to put into optimizing your page.

A very powerful tool inside Surfer is the Audit tool. It summarizes all the factors you need to work on, like missing backlinks or keyword saturation. Once you have that, you are good to go!

Surfer SEO audit - recommendations

A few tips before you start optimizing your content with Surfer

#1 Check the competition before you start writing new content

Before you publish your article, you can use the tool to check what you have to do to outrank the competition. With the data from Surfer, you can decide if a given keyword difficulty is witihin your reach or not.

#2 Run the tool multiple times during page optimization

While you are optimizing your content, it is recommended to run the tool a few times. Improving one section on your page might influence other ranking factors.

#3 Compare your data with other tools

Surfer SEO is mostly concerned with on-page optimization. Which means that it ‘reads’ the pages that show up in the SERPs. But if you can combine the data of Surfer SEO with data from your favorite backlink-tool like Serpstat, Ahrefs, Semrush etc. you can see how many backlinks you ‘need’ to be competitive for the search query. Check out our list of top SEO tools which can boost your efforts. Most of them are for free!

#4 What to do when you are already ranking on page one?

Google uses algorithms that can change your rankings after it has detected changes on your page. If that happens, don’t panic, just wait for it to settle down. Don’t restore your adjustments! Wait a few days (max 3 weeks) and continue with your optimization!

See also other case studies:

Author: Marco Longmans, Rankify SEO Bureau

marco longmans of rankify seo bureau