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Average content writers write. And they have nothing else to offer but a nice Google Doc based on guidelines from a client.
Those copywriters get lost in the sea of underpaid freelancers on Upwork, and they struggle to make ends meet.
Great copywriters know how to  tie their writing to results.Â
And the best way to get results is to dive into Search Engine Optimization.
âAnd while the market is full of self-advertised "SEOÂ copywriters", many of them rely on obsolete tactics that no longer work.
Most of these "common truths" aren't an aid,but a hindrance to SEOÂ success.
Theyâre not enough for competitive keywords that generate something more important than organic traffic â money.
If youâre reading this, youâre probably looking for tactics and skills that will take your career to a whole new level. This drive alone gives you a massive advantage over average copywriters.
By getting deeper into SEO, you will build bulletproof content that will keep bringing thousands of potential buyers to your blog posts and landing pages. For years to come.
And we dive into every single part of this process in SEO Writing Masterclass.
Finding great keywords is hard work. When you chase keywords that are out of your reach, your pages will never rank in the top ten. Learn how to track down keywords that are right for YOUÂ and will bring you the biggest ROI.
If you understand your competitors, you understand the whole SERP. Find out who to compete with, how to do it, and how to leave everyone in the dust. Skip this step, and you set yourself up for failure.
One page is not enough to build your authority in a niche. You need to map out the whole content strategy with topic clusters (including money pages, supportive pages, and internal linking structure).
Even the greatest content wonât work if it lacks prominent phrases. Understanding which words to use and where to place them is key to successful optimization. Weâll teach you how to write content that will comply with Googleâs complex algorithm.
Sometimes itâs better to optimize existing content than to start from scratch. When is the right time to get back to old pages? How to find the best opportunities? And how to optimize them for SEO? The best copywriters know the answer.
How to distinguish yourself from other writers on the market and increase your wages? Youâll find out how to convince your potential clients to the new, better way of SEO writing. And they will be thrilled to pay more for your work!
MEETÂ YOURÂ HOSTS
Our everyday work is all about helping marketers write more relevant pages that will 10x their organic traffic. 4,000+ teams use our solution and our methodology.
To deliver better products to all Surfer users, weâve consulted countless professionals â lots of them our trusted clients â who dabble in SEO, affiliate, and all kinds of digital marketing.
We decided to go one step further and teach you all we know about on-page SEO and content creation.
Tomasz Niezgoda
Co-founder of Surferâš
and full-stack marketer
Tomasz is an experienced full-stack marketer with a deep love for SEO and content marketing, as well as paid advertising and affiliate marketing. At Surfer, he manages a partner program, paid channels, and video production. He consulted dozens of companies and copywriters helping them succeed in SEO. Besides marketing, he's passionate about geopolitics, energetics, business, and travel.
Karolina Gawron
head of marketing at Surfer
Sheâs a T-shaped marketer with her core in content marketing and conversion copywriting. On a daily basis, Karolina educates marketers about data-driven on-page SEO. She puts a great emphasis on the importance of content relevance and quality that will bring a consistent flow of visitors to your site.
Marta Szyndlar
Content  marketing Specialist at Surfer
The main content handler at Surfer with a deep love for the written word, social media, and measurable results. Always ready to preach value-based marketing and holistic brand communication. As a keen supporter of combining creativity with hard data, she now helps the Surfer team deliver top-notch content about on-page SEO.
3 MODULES
28 videos
3 templates
Content strategy and keyword research
Learn a successful keyword research process and create an overview of your content plan. Every battle is won before it is ever fought. And it is also true for SEO and content strategy. When you know the plan, all you have to do is execute.
Why do you need Module 1?
Content strategy: Content for different stages of awareness
Content strategy: Keyword research and prioritization
Content strategy: Planning topic clusters for your website
Four phases of SEO writing
Relevance and quality are the core of SEO. Learn the actionable, step-by-step process to create the most valuable content that will be user-friendly and optimized for Google. Letâs bust some old âgood practicesâ and use SEO that will work in 2021.
Video 1: Introduction: 4 phases of content creation
Video 2: Discovery phase: Digging into search intent
Video 3: Discovery phase: Â Analyzing on-SERP features
Video 4: Discovery phase: Â Find the best content that ranks for your keyword
Video 5: Discovery phase: Create an outline based on top pages in search results
Video 6: Discovery phase: Create guidelines for words, phrases, and content structure
Video 7: Writing phase: Rules of thumb
Video 8: Writing phase: Title tag
Video 9: Writing phase: Meta description
Video 10: Writing phase: Enrich your content and gain authority
Video 11: Writing phase: Images and alternative texts
Video 12: Writing phase: Internal linking
Video 13: Conversion strategy: Make an irresistible offer
Video 14: Conversion strategy: The good, bad, and ugly of gated content and lead generation
Video 15: Conversion strategy: Plan call-to-actions across your content
Video 16: Optimization phase: Check your rankings with Google Search Console
Video 17: Optimization phase: Run SEO audit for your article
Video 18: Optimization phase: Organize your SEO optimization process
Increase wages for your content services
Charge more for your work and upgrade your sales process. No matter if you work as an in-house writer or freelancer, weâll explain how to sell your ideas and strategy. Youâll learn tactics that will help you position yourself as the top SEO copywriter and charge accordingly.
Video 1: Introduction + why you should probably charge more
Video 2: Sell the process, not just your content piece
Video 3: Sell the content strategy, not just an article
Video 4: Use Content Score and offer content tiers
Video 5: Things you can outsource to your virtual assistant
âIs this masterclass right for me?â
If you feel like you should get more money from your copywriting services or youâre looking for new ways to impress your clients, this course is for you. Youâll learn a solid SEO copywriting process, plus tactics that will help you upsell your services.
This course will take you from a content writer to a content marketer ready to prepare long-term solutions with measurable effects. Become a viable partner for any marketing discussion that brings working solutions to the table.
Do you feel like youâre not âcreativeâ enough to write content? Or would you like to learn what separates just "writing" from copywriting that drives $$$? Great part of SEO copywriting is about data, strategy, and optimization. Youâll learn all those things in this Masterclass.
If you watched the videos, did the work, and still couldn't find value in this training, just contact our team and we will pay you back the whole amount you invested. If we failed to teach you effective SEO writing, you deserve your money back.
$199
A one-time payment for all resources
Lifetime access to the course
28 videos you won't find anywhere else
3 templates and sheets you can use for your work
Special deals only for the course graduates
Personalized certificate of completion
This course is suitable for all marketers and content creators who want to write pages that generate organic traffic. We crafted SEO Writing Masterclass for freelance writers, in-house content creators, and marketers whoâd like to learn new skills.
While we will not discuss every aspect of SEO, this Masterclass will be a good introduction to the SEO world. We use plain language and stay away from the jargon to make the knowledge easy to absorb. Remember that itâs not an all-in-one SEO course! We want to dive deep into content and on-page optimization only. We believe that such narrowed knowledge will be much more useful and easy to implement right away than trying to cover all aspects of SEO.
There are concepts and tactics that will be new for you. We bet you will skip the part about meta tags⊠But a big part of the course is about work automation, optimization process, and advanced technologies like Google Natural Language Processing.Â
To make the most out of some of the lessons, you will need access to the Surfer toolset. You can use the trial for that. However, you can easily complete the course without Surferâwe always show alternative ways of achieving the same goals.
We donât want you to speed through all the lessons! If you really want to squeeze the most value out of this Masterclass, it will take you around 10 hours a week for two weeks.