AI search now describes your brand before people ever reach your site. If that description, your content, and your team's emails tell different stories, you lose trust at exactly the moment people are deciding whether to act.

Consistency is what turns visibility into conversions. In this 60-minute session, Jakub Sadowski (Head of Product at Surfer) and Darcy Sivanathan (Senior Growth & Acquisition Marketer at Signitic) will walk through the full workflow.

First you'll see how your brand is perceived, then how to create content that reinforces it. Finally, you'll see how to put it to work in a channel your team uses every day but rarely treats as a conversion channel: email signatures.

What You'll Learn

• How to see how ChatGPT, Perplexity, and Google's AI results describe your brand, and where that differs from how you want to be seen
• How to keep every piece of content on-voice at scale with Custom Voice, Brand Knowledge, and branded Workspaces in Surfer
• Why email signatures are one of the most overlooked conversion channels, and what inconsistency there costs you
• How to turn signatures into targeted campaigns, with banners that change by HubSpot segment so prospects, customers, and event attendees each see the right call to action

Agenda

• Identify – how AI search perceives your brand right now
• Create – content that reinforces it, consistently and at scale
• Convert – turning every email your team sends into a targeted campaign
• Open discussion – ask your questions live during the Q&A

Who Is This Webinar For?

Content marketers, brand managers, and marketing ops teams responsible for keeping the brand consistent across channels.

📅 Date: October 20 ⏰ Time: 3 PM CET / 9 AM ET / 6 AM PT ⏱️ Duration: 60 min

Save your seat and bring your questions – we'll answer them live.