Wednesday, Sep 9




Surfer Academy – Introducing Surfer MCP: Connect Surfer to Claude, ChatGPT or Any AI Assistant
Your SEO tool shouldn't need a tour. It should just do the work.
Join Michal Suski, Head of Innovation at Surfer, and Jakub Sadowski, SEO Product Manager at Surfer, for a live look at what happens when your Surfer workspace connects to Claude, ChatGPT or any MCP-capable assistant.
In this session, we'll show you what that actually looks like day to day: from "write me an article for this keyword" to a scored, publish-ready draft, and from "this page is slipping" to a re-optimized page – all done via MCP.
What We'll Cover
- Setup in minutes – connecting Surfer to Claude, ChatGPT or your assistant of choice via MCP
- Content creation on request – SERP-derived outlines, guidelines and full drafts, scored for SEO and AI Search before they ship
- Re-optimization without the manual work – running Auto-Optimize, adjusting terms and structure, and re-scoring refreshed pages
- "What should I work on today?" – daily picks from your Content Audit and Topical Map, opened straight into an editor
- AI visibility you can act on – mention rate, position and mention gaps across AI Mode, AI Overviews, ChatGPT, Perplexity and Gemini
- Reports that come to you – scheduled reporting on your team's output or your AI visibility, delivered where you already work
- Built-in playbooks – end-to-end workflows (brief → draft → optimization) your assistant runs without step-by-step prompting
- Workspace control – branded workspaces, brand knowledge, custom voices and templates, all from chat
Who Is This Webinar For?
- SEO and content teams who lose hours switching between tools
- Content managers who want briefs and drafts produced on request, not queued
- AI strategists already working inside Claude or ChatGPT
- Agencies running the same workflows across many clients
- Anyone who'd rather measure with their own KPIs and cadence than adapt to someone else's dashboard
📅 Date: Wednesday, 09.09 ⏰ Time: 6 PM CET / 12 PM ET / 9 AM PT
Bring your questions and ask them in the chat – we'll be running everything live.


