Search is evolving with AI – and so is user behavior.

Join Michal Suski, Head of Innovation at Surfer, and Eli Schwartz, Product-Led SEO expert, to learn how to adapt your SEO strategy for AI-driven search and capture the traffic where real intent (and conversions) happen.

In this session, you'll learn how to prepare your content workflows for AI SEO and build strategies that align with how people search today – not only in Google, but also in ChatGPT, Gemini, Claude and other LLMs.

What We'll Cover

• How AI is reshaping search behavior
• How to optimize content for AI Search
• Adapting content workflows for AI SEO
• How to measure success in AI-driven SEO

Who Is This Webinar For?

• SEO professionals who want to stay ahead of AI search changes
• Content marketers looking to drive more conversions, and not just traffic
• SaaS and growth teams scaling SEO in 2026
• Anyone tired of creating content that ranks but doesn't convert

📅 Date: April 28th ⏰ Time: 6 PM CET / 12 PM ET / 9 AM PT

Don't wait until your traffic drops to adapt.
Adapt to conversational search faster than your competitors.

Featured Guest: Eli Schwartz

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.