Your website isn't the only thing AI reads. Your social feed is in the answer too.

AI tools answer more of your audience's questions every month, and they don't only pull from your website. Social posts, videos and community threads increasingly shape what ChatGPT, Perplexity and Google's AI answers say about your brand.

In this session, Jakub Sadowski, Head of Product at Surfer and Emily Marsh, Head of Marketing at Iconosquare, will show how to run search and social as one workflow: find the topics where AI answers cite your competitors instead of you, turn one insight into an article, a LinkedIn post or a short-form video, and measure the result across both channels.

What We'll Cover

• Where AI answers actually come from – why LLMs pull from Reddit, LinkedIn, YouTube and news alongside your site, and what that means for teams who treat social as a separate channel
• Finding the gap – reading Surfer's AI Tracker to see which prompts trigger competitor mentions, which sources get cited and where your brand is missing
• One insight, three formats – turning a single AI visibility gap into a Content Editor brief, a LinkedIn post and a YouTube video idea without rewriting from scratch
• Choosing the right format per platform – what Iconosquare's benchmarks say about which content earns reach on Instagram, LinkedIn and TikTok in your industry
• Measuring across both sides – mention rate, share of voice and rankings next to reach, saves and engagement rate, without pretending they're the same metric
• Q4 quick wins vs. 2027 groundwork – what's realistic to ship before year-end, and which insights belong in next year's calendar
• Live Q&A – bring your questions and cases and we’ll answer them during the webinar

Who Is This Webinar For?

• Content and SEO teams whose work stops at the published article
• Social media managers asked to prove impact beyond engagement rate
• Marketing managers running both channels with one team and one budget
• Agencies reporting on search and social separately and looking for a better approach
• Brand managers who want a say in how AI describes their brand, not just how it ranks

📅 Date: October 6 ⏰ Time: 5 PM CET / 11 AM ET / 8 AM PT