Google’s Helpful Content Update Wasn’t About Content Quality—It Was About Site Quality
Discover what the Helpful Content Update was about, the SEO myths it exposed, and how to move forward
Kasra Dash
Feb 12
2025
A Deep Dive into the Controversies and Misconceptions Surrounding HubSpot’s Organic Traffic Decline
Here's a breakdown of what led to Hubspot's recent dramatic traffic drop
Szymon Słowik
Jan 28
2025
Does Content Coverage Affect SEO? Surfer's Top 100 Articles Analyzed
Discover how comprehensive content boosts rankings. In this Surfer study, I analyze our top 100 performing articles to uncover the link between content depth, keyword rankings, and impressions—and how you can replicate the results.
.avif)
Kristavja Caci
Dec 12
2024
November 2024 Google Core Update: What We Know
Learn what Google's November 2024 core update is about and what to do about it
Satya D
Nov 12
2024
Google AI Overviews Study: 25+ Statistics from 405,576 searches
What you need to know about AI overviews based on 405,576 searches
Kristavja Caci
Oct 4
2024
How Important Is Topical Authority For SEO? [2024 Data Survey]
Is topical authority just an SEO buzzword? Learn what SEOs and content marketers say about topical authority in their website’s content strategy
Satya D
Aug 27
2024
August 2024 Google Core Update: 9 Things We Know
Google’s August 2024 core update is here. Learn how this update may benefit smaller publishers who were hit by previous updates.
Satya D
Aug 25
2024
November 2024 Google Core Update: 4 Step Recovery
Use these 4 steps to recover your website after Google’s November 2024 Core Update
Satya D
Nov 14
2024
Does SEO Work? We Analyzed 225 Million Keywords (In-depth study)
We studied 225 million keywords to show conclusive proof between SEO and higher SERP rankings
Michał Suski
Jan 25
2024
Can You Trust AI Content Detection Tools? Originality.ai Case Study
Our study shows that using AI tools to verify human vs AI content can be more misleading that you might think
Michał Suski
Jan 31
2023
80/20 rule in SEO - Pareto Principle Optimization
Short summary from cofounder Michał's presentation on 80/20 rule in SEO.
Michał Suski
Apr 26
2022
Women in SEO: Surfer's Showstopping SEO Live Panel
Live panel discussion about SEO and inclusivity for Women's Month.
Danni Roseman
Mar 8
2022
4 ways to Use Machine Learning SEO algorithms
Learn how you can rank higher and increase traffic by using automated machine learning seo tools
Michał Suski
Jul 7
2021
Surfer NLP vs. Google NLP Test: The Battle for the Best SEO Content Guidelines
Learn how Google uses NLP to identify what good content is, and how you can use this for better SEO performance of your blogs
Michał Suski
Apr 8
2021
The Great Search Intent Analysis: Top SEOs on User Intent + Big Data Case Study on Intent Changes
Learn how to identify and use search intent from the top SEO marketers and inside details of a case study
Michał Suski
Dec 21
2020
The New Algorithm for Content Analysis [Surfer-Exclusive]
Learn which keywords and phrases will help your content rank better in the SERPs and reach more audiences
Sławek Czajkowski
Oct 6
2020
May 4th Google Core Update Analysis
Understand what happened on May 4th in Google Search Results and how you use it for better SEO performance
Michał Suski
May 22
2020
We Analyzed 17,500 Pages Sentiment with NLP. Here’s What We Learned
Learn how the top ranking pages use NLP for better search engine ranking and seo performance that you can now replicate
Michał Suski
Mar 20
2020