‍What's New at Surfer? Product Roundup February 2025

If you haven’t heard yet, we launched the Content Optimization Masterclass—18 practical lessons + an official certificate.

It’s free until March 23rd (then it’s $475), and here’s what participants are saying:

A smidge of jokes, a ton of SEO knowledge, and the only content workflow you need to scale organic traffic in 2025—grab it while it’s free! 😊

Let’s jump to product updates. 👇

Call for Beta testers: AI Tracker 🤖

Ever wondered how often LLMs pick up your keywords? We’re building AI Tracker—a tool that tracks your brand’s presence in AI-generated search results.

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Want early access? Join the Beta!

📩 Contact: [email protected]

What’s New in Content Editor? 👇

1. Write in your own voice with Surfy (and Humanizer)

You already know Custom Voice in Humanizer—now, you can use it in Surfy too!

✅ Add custom voices directly from Surfy drop down (or through Humanizer)

✅ Upload a 200+ word reference text

✅ The longer, the better—accuracy improves with more data

✅ Rewrite entire articles in your unique style—without losing SEO juice

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Feedback or questions?

📩 Contact: [email protected]

2. Write faster with Insert Outline Templates

Now you can use pre-set & custom templates in Insert Outline.

🎯 Pre-made templates include:

• Comparison Template

• Product Description Template

• Landing Page Template

• Local Business Template

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Each template can be further customized to your needs; you can also add your own templates and have Insert Outline create a blueprint for whatever piece of content you want!

💡Pro tip: If you’re using Content Editor for non-blog content, update competitors in Settings to match your format (e.g., compare only landing pages).

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Feedback or questions?

📩 Contact: [email protected]

3. Boost your Expertise with Coverage Booster

We added a magic button to the Topics tab—now, you can auto-fill missing facts & topics to make your content more in-depth (just like Auto-Optimize but for content gaps).

🔎 Why it matters:

• The Topics tab finds key facts from top-ranking pages

• Pinpoints content gaps in your article

• Better topical coverage strengthens your EEAT score

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Rolling out gradually—want early access?

📩 Contact: [email protected]

4. Automate your SEO Workflow with Surfer x Zapier

🚀 Say goodbye to manual tasks! With Surfer’s Zapier integration, you can:

✅ Auto-create Content Editors—no manual setup needed

✅ Streamline publishing with automated workflows, regardless of your CMS

✅ Generate AI articles on demand through Surfer AI

Since this integration runs on the Surfer API, you’ll need Custom Plan with API access or API Add-on for your current subscription. 📩 Contact [email protected] or chat with us for access.

PS. This this also means we added the Get Structural Guidelines endpoint to the API. 🔗 Check API documentation.

What’s New in Humanizer? 👇

You can now use Templates in Humanizer to repurpose content for any platform!

🎯 Paste any content → Select a template → Get ready-to-publish text for:

- Reviews

- Landing pages

- YouTube scripts

- LinkedIn posts & more!

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Templates sync with Insert Outline—no need to re-add them. If you prefer, you can add them through the Humanizer’s Custom Voice button in Humanizer (but remember to pick “Template” in the drop-down).

What’s New in Reports? 👇

1. Activities

You can now track key events in your timeline:

Currently, there are three types of activities we will mark for you:

Google updates
Content Editors optimized from your domain’s Content Audit
New Content Editors created from your domain’s Topical Map

The activities might take up to 5 days to show up on the timeline.

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Rolling out gradually—want early access?

📩 Contact: [email protected]

2. Goals

You can now set goals in Reports to make tracking your SEO progress more easier.

For now, goals are stored in your browser memory. Clearing cache = resetting goals.

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Rolling out gradually—want early access?

📩 Contact: [email protected]

3. Date picker

You can now pick predefined or set custom date ranges in Reports.

What’s New in Audit? 👇

You can now create folders in Audit to better organize your work.

What’s New in WordPress plugin? 👇

You can now set rel and target attributes when importing content from Surfer to WordPress, which means you no longer have to worry about double-checking whether the external and internal links in your article work as intended.