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ChatGPT Versus Bing Comparison for Content

Curious about the best AI platform for content, facts, data accuracy, and research? Let's dive into a comparison between Bing Chat and ChatGPT, two leading chatbot platforms trained on the GPT model. 

This article will put both platforms head to head, highlighting unique features, pricing structures, security measures, and more. So, read on to see which platform makes the most sense for your needs.

What you will learn

  • The unique features and differences between ChatGPT and Bing Chat, two leading chatbot platforms trained on the GPT model.
  • The pricing structures and options available for ChatGPT and Bing Chat, including the benefits of the paid versions.
  • The strengths and limitations of ChatGPT and Bing Chat in terms of content generation, facts and data accuracy, and research capabilities.
  • Google's perspective on AI-generated content and its implications for SEO and ranking.
  • The security measures implemented by both ChatGPT and Bing Chat, along with the potential risks and vulnerabilities users should be aware of.

What is ChatGPT?

ChatGPT is an AI chatbot that can produce human-like responses to your prompts. Think of it as a tutor, a guide, or a convenient helping hand that can help improve your work and lead you in the right direction when you're stuck. 

ChatGPT's underlying technology is built upon the concept of deep learning and natural language processing.

It has been trained on a vast corpus of text from the internet, more commonly known as the GPT-3.4 and 4 language models.

Through this training, the tool has acquired knowledge on a wide range of subjects, enabling it to provide accurate and informative responses in most cases.

However, its worth noting that AI generated content is capable of creating fake references or presenting false information as facts.

So while the technology is definitely groundbreaking, it has a long way to become foolproof — take everything generated from the chatbot with a grain of salt. 

While many are using the tool for the more generic use cases such as composing emails, writing essays, and better understanding topics, others have found much more clever applications for the chatbot.

What is Bing Chat?

The new Bing chatbot is an AI-powered search engine with a chat feature. Like ChatGPT, it allows users to ask questions and get straight, to-the-point answers.

It is powered by the GPT-4 language model, an enhanced version of GPT-3.5, the model utilized in ChatGPT's free version.

It isn't Bing's first foray into AI either, they recently also introduced the Bing image creator, which allows you to generate images using text.

Bing Chat offers a wide range of features, such as text generation, code writing, and conversation with follow-up questions.

Users can access Bing Chat through the Microsoft Edge browser or by downloading the Microsoft Bing app.

BingAI has the ability to browse the internet and back up its claims with hyperlinked references. Unlike ChatGPT, BingAI's data is not limited to a cutoff in 2021, you can access up-to-date and the most recent information by using the chatbot.

It has the ability to generate diverse types of content, including poems, songs, stories, and reports. Additionally, it can provide you with relevant information and insights related to the website you're currently browsing.

What does Google say about AI content?

Google has taken a welcoming stance towards AI-generated content, recognizing its potential to provide valuable and original information to users. Their primary goal is to deliver high-quality, helpful, and authoritative content that answers users' queries effectively. 

Google's approach is content-centric, focusing on the quality and relevance of the information rather than how it is produced.

In their AI-generated content guidelines, Google has made it clear that AI content is treated no differently than content created by humans. 

They emphasize that if AI-generated content satisfies the criteria of expertise, experience, authoritativeness, and trustworthiness (E-E-A-T), it stands a strong chance of ranking well in search results. 

In Google's eyes, the source of content creation is not as important as its value to users.

Danny Sullivan, a popular SEO expert and more importantly, Google’s search liaison also took to Twitter during the initial surge in AI popularity late last year to dispel rumors surrounding Google’s official policy regarding the matter. 

To prove this point, there are notable examples of companies openly embracing AI for content creation.

Bankrate.com, for instance, has been vocal about publishing a significant number of AI-generated posts, which they proudly disclose at the bottom of each article. 

This demonstrates their belief that AI-created content can achieve favorable rankings. 

Another prominent player, Buzzfeed, made a public announcement about their commitment to using AI content, emphasizing their dedication to building the best platform for creators and leading the future of AI-powered content.

ChatGPT versus Bing for content

ChatGPT shines when it comes to medium to long-form content.

Its ability to produce natural-sounding text and generate creative ideas makes it an excellent tool for writing essays, composing emails, or even developing engaging narratives.

However, ChatGPT can be a bit of a gamble since you can't be sure the answers it gives you are accurate since it doesn't provide sources. But if you use ChatGPT keeping in mind that it may provide wrong answers every once in a while, the possibilities are endless.

For example, this parent had ChatGPT create personalized bedtime stories for their children.

They allowed the tool to take the reins, coming up with unique plotlines and imparting valuable morals to the stories.

Another user decided to put ChatGPT's creativity to the test in a “Wild 'N Out” style rap battle. A popular comedy TV show of the early 2000s, it combines rap battles with hilarious improvisational comedy. 

ChatGPT proved to be a surprisingly worthy opponent, delivering clever verses and witty comebacks with ease. 

On the other hand, Bing Chat is more focused on delivering quick and concise answers to specific questions. 

Bing Chat's Q&A-based approach allows users to interact with the chatbot in a more direct manner, obtaining straightforward answers without the need for extensive conversation or text generation.

If you're looking towards AI to generate content, ChatGPT is the clear winner. It is more creative when generating content and provides more in-depth responses to your queries. 

ChatGPT versus Bing for facts and data accuracy

Bing Chat has the edge if you're looking for trustworthy and accurate data.

Its ability to access the internet and hyperlink its sources makes it invaluable if you want to get research or stats on a particular topic in seconds.

On the other hand, ChatGPT’s data was cut off in 2021 and it doesn't have access to the latest information.

Even if you want references and data from before 2021, you shouldn't blindly trust the results. ChatGPT is known to produce fake sources. 

For example, when asked to provide references to a study, ChatGPT may confidently present a made-up paper that does not actually exist.

The danger lies in the fact that these fictitious sources can sound credible, you wouldn't notice anything off the mark unless you specifically went and looked for the reference yourself. 

Bing Chat's answers come with footnotes that link back to the original source, which is a major benefit over ChatGPT. You can simply click on the link and have a look at the immediate source yourself. 

However, it's still important not to take it at face value. The technology is still very new and rapidly improving so there may be inconsistencies. Properly vetting your sources will save you a lot of headaches in the future.

ChatGPT versus Bing for research

If you're conducting research, both ChatGPT and Bing have their strengths, but their approaches differ.

Bing is a solid choice for conducting comprehensive research due to its internet accessibility and ability to provide up-to-date information on real-time events.

Bing's access to the internet allows it to retrieve the latest data, facts, and figures.

Users can rely on Bing to provide accurate and current information, ensuring that their research is based on the most recent developments.

On the other hand, ChatGPT can be useful for specific research needs.

It can provide summarized versions of research papers or literature books, offering concise insights that can help users grasp the key points or themes without having to read the entire text. 

ChatGPT versus Bing security measures

ChatGPT and Bing have both taken measures to secure their users' data and information, but these aren't foolproof. 

While ChatGPT and Bing AI are generally safe to use, it is important to exercise caution when it comes to sharing confidential or sensitive information. 

For example, it may be tempting to feed the chatbot with your employer's source code and speed up your work, but doing so also means you’re risking your job and putting the company at risk.

Although ChatGPT itself doesn’t have direct access to user data, OpenAI, the organization behind ChatGPT, may collect and store user interactions for research and model improvement purposes. 

Breaches are possible and have occurred in the past. For instance, just earlier this year users reported seeing other people's conversion histories—so if you had provided ChatGPT with private information and your conversation ended up being part of the breach, that would have caused a load of trouble.

This bug lasted several days until Sam Altman, the CEO of OpenAI, confirmed it on Twitter.

Similarly, Bing AI is not immune to security flaws either. The Chatbot made news when a cunning hacking method revealed itself. 

Hackers exploit a vulnerability in Bing's AI chatbot by strategically placing hidden text prompts on a webpage. These prompts are designed to be extremely small, practically invisible to the naked eye. 

When an unsuspecting user engages with the chatbot and asks a question, the chatbot reads the content of the webpage, including the hidden text prompt.

Once triggered, the hidden prompt activates and manipulates the chatbot into revealing the user's personal information.

To sum it up, both ChatGPT and Bing have implemented measures to protect user data and information, but it's important to recognize that these safeguards are not foolproof. Breaches have occurred in the past and it's not outside the realm of possibility that they might again.

ChatGPT versus Bing pricing

ChatGPT offers both a free version and a paid version called ChatGPT Plus.

The free version of the chatbot uses the GPT–3.5 model and allows users to access the chatbot without any cost. 

On the other hand, ChatGPT Plus uses the improved GPT–4 model and comes at a $20 monthly fee.

By subscribing to ChatGPT Plus, users can enjoy benefits such as general access to ChatGPT even during peak times, faster response times, and priority access to new features and improvements. 

In comparison, the new Bing AI also uses the GPT–4 model but is completely free to use.

However, there are limitations in place. Users are restricted to 15 questions per interaction and 150 conversations per day when using Bing AI. 

Key takeaways

  • ChatGPT is ideal for generating natural-sounding text and creative ideas, while Bing excels at finding existing content and providing reliable facts and figures.
  • Google recognizes the potential of AI-generated content and focuses on rewarding quality content, regardless of whether it is created by humans or AI.
  • Bing Chat offers access to up-to-date information and provides hyperlinked references, while ChatGPT's data is limited to a cutoff in 2021 and may produce fake sources.
  • Both ChatGPT and Bing have implemented security measures, but breaches have occurred in the past, highlighting the importance of caution when sharing sensitive information.
  • ChatGPT is free to use, with an optional paid upgrade called ChatGPT Plus. Bing Chat is currently free but has limitations on conversations and chats.


Each platform has its own strengths and weaknesses, catering to different needs. ChatGPT impresses with its natural-sounding text generation and creativity, while Bing Chat excels at providing reliable facts and figures with access to the latest information. 

Both platforms prioritize user security, although no system is foolproof. Whether you're looking for content generation, accurate data, or research assistance, it's important to consider your requirements and the trade-offs involved. 

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