Find Your Next Content Ideas
Save hours of researching with Topical Map recommendations. Get straight-to-the-point content ideas your audience and Google will love.
MeetTopic Explorer, a new way to research
Trusted by 150,000+ Content Creators, SEOs, Agencies, and Teams
Knock out top spots by covering relevant clusters
Create content that shows your expertise
Stand out on SERPs with more organic traffic
Get weekly recommendations on best topics to cover
Find Gaps
Discover the best content opportunities quickly.
Topical Map simplifies finding relevant ideas by suggesting the best opportunities.
Connect to Google Search Console, click on the topics, and get started!
They instantly become detailed article outlines, saving you time and effort.
Boost Authority
Engage readers with relevant, credible topics.
Discover topics that boost your site's authority and credibility.
Topical Map provides actionable insights to create content that attracts traffic and builds trust.
People engage with those they trust!
Quick Insights
Identify strengths and weaknesses easily.
Get detailed visualizations of your topical coverage.
Quickly identify strengths and weaknesses, track key topics, and adjust your strategy before going all in.
Avoid wasting time or money on a content strategy with little to no ROI.
“50 SaaS content plans a month? Used to take long hours… Now, Surfer’s Topical Map helps me finally catch some Zzz’s by doing quite a chunk of research for me”
2 Ways to Research, in 1 Powerful Tool.
Streamlined content research and planning tool, that fits your workflow
Topical Map fits perfectly into your content creation workflow
Discover & Explore
Use Topical Map to get an accurate visual of your content needs plus concrete direction on future articles!
You can easily populate your website, venture into a new niche, or gain topical authority!
Create & Optimize
Write top-notch articles to close those content gaps using Content Editor!
You can automate this with Surfer AI or speed it up with Auto-Optimize and Auto Internal Links.
Audit & Monitor
Lastly, audit, monitor, and continuously optimize your content. (Google loves fresh articles!)
Content Audit will track your position on the SERPs and notify you about any changes and the best SEO opportunities!
“Topical Map is a tremendously valuable tool ... help you become a greater subject matter expert.”
Frequently Asked Questions
How does the 7-day Money-Back Guarantee work?
If you purchased one of our monthly subscriptions (Essential or Scale), but Surfer isn’t what you expected it to be, or you just changed your mind, let us know within 7 days, and we’ll give you a full refund. We'll only ask you for feedback on how we can make Surfer even better for you.
Please note that add-ons, on-demand AI credits, and overages are not eligible for a refund under our money-back guarantee policy. The money-back guarantee policy only applies to first-time subscribers.
How does Surfer work?
Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.
Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.
We use NLP solutions, machine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-time, competition-based, and Google-compliant.
Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.
For more information, please visit our Knowledge Base.
Who uses Surfer?
Surfer is used by agencies, in-house teams, and individuals who want to power up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, Jasper, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.
Features & Capabilities
What do I need to do to start using Topical Map?
You need only three things to start using Topical Map:
- an active Surfer plan
- available Topical Map credits
- GSC account is connected to Surfer for precise data. Read more.
Credits are included in all Surfer subscriptions (1 credit = 1 Domain Map or Topical Map). If you’re not sure which subscription to choose, here’s a handy guide.
Can I create a Domain Map for multiple websites?
You can connect as many domains as you want. The more the merrier!
Which countries are supported by Domain Map?
We currently support 23 countries with the most Keyword Research usage: United States, Poland, Austria, Canada - EN, United Kingdom, Venezuela, Australia, Czechia, Hungary, New Zealand, Switzerland - DE, Mexico, Finland, Brazil, Singapore, Spain, Italy, India - EN, Sweden, Germany, Denmark, France, Netherlands
How often does the Domain Map refresh?
Domain Map auto-refreshed every 30 days, giving you a clear overview of any changes in your coverage, top keywords, and impressions.
What is topical authority?
Topical authority refers to a website's perceived expertise and trustworthiness in a specific subject area. It is achieved by consistently producing high-quality, comprehensive content that covers all aspects of a topic.
When a website establishes strong topical authority, search engines recognize it as a reliable source, which can lead to higher rankings and increased organic traffic.
For example, a website focused on "electric vehicle (EV) maintenance" can establish topical authority by covering subjects like battery care, tire maintenance, software updates, charging stations, and troubleshooting. By extensively addressing these topics, the site becomes a trusted resource for EV owners and is viewed by search engines as an authoritative source.
7-day Money-Back Guarantee
Choose a plan that fits your needs and try Surfer out for yourself. If you won’t be satisfied, we’ll give you a refund (yes, that’s how sure we are you’ll love it)!