🎨
topic explorer

Find Your Next
Content Ideas

Save hours of researching with Topic Explorer recommendations. Get straight-to-the-point content ideas
your audience and Google will love.​

Start Your Research

p.s: you’ve never experienced research like this

Meet
Topic Explorer, a new way to research

Trusted by 150,000+ Content Creators, SEOs, Agencies, and Teams

Strategically outrank
your competition
  • Knock out top spots by covering relevant clusters

  • Create content that shows your expertise

  • Stand out on SERPs with more organic traffic

Find Gaps

Discover the best content opportunities quickly.

Topic Explorer simplifies finding relevant ideas by suggesting the best opportunities.

Connect to Google Search Console, click on the topics, and get started!

They instantly become detailed article outlines, saving you time and effort.

Boost Authority

Engage readers with relevant, credible topics.

Discover topics that boost your site's authority and credibility.

Topic Explorer provides actionable insights to create content that attracts traffic and builds trust.

People engage with those they trust!

Quick Insights

Identify strengths and weaknesses easily.

Get detailed visualizations of your topical coverage.

Quickly identify strengths and weaknesses, track key topics, and adjust your strategy before going all in.

Avoid wasting time or money on a content strategy with little to no ROI.

We clustered all thekeywords
at once,
so you can skip that part in your research
Start Your Research

explore clusters in a unique hexagonal map

“50 SaaS content plans a month? Used to take long hours… Now, Surfer’s Topic Explorer helps me finally catch some Zzz’s by doing quite a chunk of research for me”

Kinga Edwards

2 Ways to Research, in 1 Powerful Tool.

Streamlined Keyword Research Tool,
that fits your workflow

Start with ->

Domain Map – Your entire
content strategy at a glance

  • Connect GSC for instant content gap overview and quick SEO wins.
  • Write or generate ready-to-rank articles with Surfer AI.
  • Prioritize pages with the best ranking opportunities using easy-to-digest visuals.

Topical Map – Focus all your efforts on topics that drive traffic

  • Grow your website’s authority or shift into a new market with relevant content.
  • Use a Topical Map for clarity and easy execution in any niche
  • Generate content to fill your calendar for weeks, months, or even years
PERFECT WORKFLOW

Topic Explorer fits perfectly into your content creation workflow

Discover & Explore

  • Use Topic Explorer to get an accurate visual of your content needs plus concrete direction on future articles!

  • You can easily populate your website, venture into a new niche, or gain topical authority!

Topic Explorer
the best-performing content is
made with Surfer
Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics

Create & Optimize

  • Write top-notch articles to close those content gaps using Content Editor!

  • You can automate this with Surfer AI or speed it up with Auto-Optimize and Auto Internal Links.

Content Editor

Audit & Monitor

  • Lastly, audit, monitor, and continuously optimize your content. (Google loves fresh articles!)

  • Content Audit will track your position on the SERPs and notify you about any changes and the best SEO opportunities!

Content Audit

“Topic Explorer is a tremendously valuable tool ... help you become a greater subject matter expert.”

Dean Scaduto

Frequently Asked Questions

How does the 7-day Money-Back Guarantee work?

If you purchased one of our monthly subscriptions (Essential, Scale, Scale AI), but Surfer isn’t what you expected it to be, or you just changed your mind, let us know within 7 days, and we’ll give you a full refund. We'll only ask you for feedback on how we can make Surfer even better for you.

Please note that add-ons, on-demand AI credits, and overages are not eligible for a refund under our money-back guarantee policy. The money-back guarantee policy only applies to first-time subscribers.

How does Surfer work?

Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.

Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.

We use NLP solutionsmachine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-timecompetition-based, and Google-compliant.

Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.

For more information, please visit our Knowledge Base.

Who uses Surfer?

Surfer is used by agencies, in-house teams and individuals who want to power-up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as: Bolt, Jasper, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞

What languages does Surfer support?

Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.

Features & Capabilities

What do I need to do to start using Topic Explorer?

You need only three things to start using Topic Explorer:

  • an active Surfer plan
  • available Topic Explorer credits
  • GSC account connected to Surfer for precise data. Read more.

Credits are included in all Surfer subscriptions (1 credit = 1 Domain Map or Topical Map). If you’re not sure which subscription to choose, here’s a handy guide.

Can I create a Domain Map for multiple websites?

You can connect as many domains as you want. The more the merrier!

Which countries are supported by Domain Map?

We currently support 23 countries with the most Keyword Research usage: United States, Poland, Austria, Canada - EN, United Kingdom, Venezuela, Australia, Czechia, Hungary, New Zealand, Switzerland - DE, Mexico, Finland, Brazil, Singapore, Spain, Italy, India - EN, Sweden, Germany, Denmark, France, Netherlands

How often does the Domain Map refresh?

Domain Map auto-refreshed every 30 days, giving you a clear overview of any changes in your coverage, top keywords, and impressions.

What is topical authority?

Topical authority refers to a website's perceived expertise and trustworthiness in a specific subject area. It is achieved by consistently producing high-quality, comprehensive content that covers all aspects of a topic. 

When a website establishes strong topical authority, search engines recognize it as a reliable source, which can lead to higher rankings and increased organic traffic.

For example, a website focused on "electric vehicle (EV) maintenance" can establish topical authority by covering subjects like battery care, tire maintenance, software updates, charging stations, and troubleshooting. By extensively addressing these topics, the site becomes a trusted resource for EV owners and is viewed by search engines as an authoritative source.

7-day Money-Back Guarantee

Choose a plan that fits your needs and try Surfer out for yourself. If you won’t be satisfied, we’ll give you a refund (yes, that’s how sure we are you’ll love it)!

Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics