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Plans –– for every stage of your journey

Start today, cancel anytime with
our
7-day Money Back Guarantee
Yearly billing (Save up to $528)
Essential
$
99
79
Save $240
per month
per month, billed annually
For individuals and small teams starting to grow their organic visibility.
Choose Essential
Choose Essential
7-day Money Back Guarantee
Includes:
Stay on-brand with built-in templates and custom voice
Collaborate with your team in one unified platform
Integrate with Google Docs and WordPress
Why choose Essential?
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
Why choose Scale?
Perfect for teams of 3+ who need higher output. Get all core Surfer tools, up to 5× higher limits and hands-on support from our Customer Success team.
Enterprise
Custom
Contact Sales for pricing and demo
For agencies and brands with high volume, compliance, or complex needs.
Contact Sales
Talk to a Surfer Expert
Includes everything in Scale, plus:
SSO, Whitelabeling & API access
Access to 16+ months of performance data
In-depth traffic cannibalization report to eliminate overlap
Priority support for faster resolution and expert help
Strategic SEO advisory, including AI search guidance and hands-on workshops (offline and online)
Early access to new features and beta tools
Permission management for secure team collaboration
Enterprise-grade security & compliance to meet your organization’s standards
Why choose Enterprise?
Get custom usage limits, strategic support, and full access to all Surfer features — maximizing ROI with flexible terms and enterprise-level value.

Trusted by 150,000+ Content Creators, SEOs, Agencies, and Teams

AI Tracker
From:
$
95
/month
Reliable insights into your AI search visibility.
Monitor how your brand appears across top AI models — with precise, averaged data refreshed weekly.
Learn More
Covers ChatGPT, AI Overviews, Perplexity & more
Prompts each query 10× for accurate, averaged data
Weekly updates across 25+ tracked prompts
Advanced insights and full customization

Optional add-on Extend the power of your plan with AI Tracker

“Before this, we had no way to measure how our brand showed up in AI tools. Now we can spot gaps, monitor growth, and adjust our strategy in real time.”

Michał Leszczyński
Head of Content & SEO
at GetResponse
WHAT'S NEW AT SURFER

New features, recent changes, and free resources to help you rank ->

  • Workflow tab in Content Editor guides you from blank doc to fully optimized, SEO and LLM-ready content
  • Global custom voice that works across every Surfer tool
  • Rank drop insights for alerts on page ranking declines before traffic takes a hit
  • Async WordPress export for faster, smoother publishing on any server
  • Comment-only sharing for feedback without risking unwanted edits
  • Smoother navigation with cmd/ctrl + K quick search built in
  • ...and much more inside!
See All Updates

Not sure which plan to choose?

Compare Plans

Yearly billing (Save up to $528)
4.8/5 Reviews 530
4.9/5 Reviews 411
4.6/5 Reviews 92 • Excellent
Yearly billing (Save up to $528)
Essential
$
99
79
Save $240
per month
per month, billed annually
Everything you need to start optimizing your content
Choose Essential
Choose Essential
Scale
$
219
175
Save $528
per month
per month, billed annually
Ideal for marketing teams scaling up content production
Choose Scale
Choose Scale
Enterprise
Custom
Contact Sales for pricing and demo
Custom solutions with added control, security, training, and support
Contact Sales
TOOLS
Content Audit
Audit, monitor and optimize your sites automatically.
Track 200 pages
Track 1000 pages
Custom
Content Editor
Write and optimize content with SERP-based insights and AI-powered tools
30 articles/mo
360 articles/yr
100 articles/mo
1200 articles/yr
Custom
AI Articles
Create ready-to-rank articles in minutes.
5 AI articles/mo
60 AI articles/yr
As low as $6.3 per credit with bundles
20 AI  articles/mo
240 AI articles/yr
As low as $6.3 per credit with bundles
Custom
Custom price
Topical Maps
Find content gaps and new topic ideas in minutes
100 searches/day
100 searches/day
Custom
Keyword Research
Identify high-opportunity keywords by search volume and difficulty
100 searches/day
100 searches/day
Custom
ADD-ONS
AI Tracker
$95
25 prompts
$95
25 prompts
Custom
Rank Tracker
$17
200 keywords
$17
200 keywords
Custom
Audit
100 audits/month
100 audits/month
Custom
SERP Analyzer
$29
100 searches/day
100 searches/day
Custom
API
White Label
other features
Auto-Optimize
30/mo
360/yr
100/mo
1200/yr
Custom
Humanize
50,000 words/mo
600,000 words/yr
100,000 words/mo
1,200,000 words/yr
Custom
Content Optimization Masterclass
Team members
5
10
Custom
Internal links
Shareable articles
Plagiarism checker
Terms Assistant
Google Docs integration
WordPress integration
Jasper integration
Contentful integration
Onboarding call
Personalized onboarding
Quarterly business review meetings
Dedicated CSM
Priority support
Legal Assistance
PO and annual invoicing

Frequently Asked Questions

How does the 7-day Money-Back Guarantee work?

If you purchased one of our monthly subscriptions (Essential or Scale), but Surfer isn’t what you expected it to be, or you just changed your mind, let us know within 7 days, and we’ll give you a full refund. We'll only ask you for feedback on how we can make Surfer even better for you.

Please note that add-ons, on-demand AI credits, and overages are not eligible for a refund under our money-back guarantee policy. The money-back guarantee policy only applies to first-time subscribers.

How does Surfer work?

Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.

Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.

We use NLP solutionsmachine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-timecompetition-based, and Google-compliant.

Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.

For more information, please visit our Knowledge Base.

Who uses Surfer?

Surfer is used by agencies, in-house teams, and individuals who want to power up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, Jasper, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞

What languages does Surfer support?

Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.

Can I upgrade or downgrade my account after purchase?

Absolutely! You can upgrade or downgrade your subscription from the in-app billing section under the Change Plan button at any time. For assistance, feel free to reach out to us via chat or at [email protected]!

What is your cancellation policy?

To minimize the hassle on your side, we automatically renew your plan for each new billing period.

You can turn off the auto-renewal feature at any point via the in-app Billing page.

This will not result in an immediate closure of your account or its deletion - we simply won’t renew your ongoing plan for the next billing period. You'll have access to the app until the end of the already-paid billing period, regardless of the exact date you cancel.

If you forgot about turning it off and already have an overdue invoice - please reach out to the Support team via chat or email and we'll cancel your account with immediate effect, should the plan's quota be unused.

What payment methods do you accept?

We accept credit and debit cards (monthly & yearly subscriptions), and bank transfers (yearly subscriptions only). We do not support PayPal payments at the moment.

Can I purchase more Content Editor articles? What is the overage cost?

Yes - we do allow overages (usage above your plan’s limit in a pay-as-you-go model). The Organization Admin can always purchase additional Content Editor credits on demand (1 Content Editor article = 1 Content Editor credit). The Organization Admin can also enable overages for all Organization Members from within the app. Usage over your limits is charged when:
A. Your overage is lower than your plan's threshold: at the end of your billing period, alongside the renewal, or when you change your plan (upgrades and downgrades).
B. Your overage is equal to or higher than your plan’s threshold: immediately.
Plan's thresholds:

  • Essential: 5 Content Editor articles
  • Scale: 10 Content Editor articles

Will my unused credits be carried over to the next billing cycle?

Unused credits do not roll over to the next month. The only exception is when upgrading to a different plan.

Can I purchase more Surfer AI credits?

Yes, you can always buy additional AI credits on demand. For the best value per AI credit, we recommend choosing plan Scale or Enterprise.

If you’re not ready for a recurring commitment or need more credits right away, you can top-up any active subscription with our AI packages (different sizes available inside the app).

If I have the annual plan, do my credits reset yearly or monthly?

Your credits reset yearly or after changing your plan (upgrades and downgrades).

If I choose the annual plan, do I have to pay upfront for the entire year?

Yes. Upon finalizing the purchase, you’ll be charged for the entire year. Remember: choosing the annual plan gives you a discount of up to 23% in comparison to the monthly payments. Don’t miss out!