Get confident
about your Content
Creating content that reads well and ranks high is easy with Surfer’s Content Editor no matter the industry, language or location.
Content Score is a real-time responsive metric that shows you if you’re on track for optimization!
500+ ranking factors analyzed
- Keyword optimization
- Entity extraction
- Link equity
- Content relevance
- Topic coverage
- Topical authority
Powerful integrations
Whether it’s Google Docs, ChatGPT, WordPress, Jasper or Contentful, Surfer works where you work! Less friction, more ease, better results.
Briefs with catchy headlines in seconds
Use the built-in Outline Builder to structure your content into a detailed outline, complete with unique potential headings and questions.
Write and optimize content in any language
Write and optimize simultaneously with real-time metrics for structure, word count, NLP-ready keywords and images, and rank high anywhere in the world, no matter the niche or industry.
Write, Edit, and Rephrase—Now in Your Own Voice
Surfy + Content Editor = a dream team. Surfy is your personal writing assistant, helping you edit, rephrase, and refine any article in real-time. Now, with Custom Voice, you can write in your unique tone and style while keeping your content SEO-friendly and polished.
Say goodbye to writer’s block and time-consuming edits—Surfy’s got you. 🚀
Boost Your Content’s Depth with Topics
To rank higher, you need to cover every angle—not just keywords. Topics maps out the most relevant ideas and gaps, straight from top competitors, so your content stands out as the go-to authority for readers and search engines alike.
Optimize with ease and climb the Google SERP ladder like never before.
Boost your Content Score and Topical Coverage with a Click
Auto-Optimize analyzes your content against your competitors to find opportunities for boosting your Content Score by adding relevant terms and missing sections, all while maintaining a human tone of voice. Yes—even if it means adding, rewriting or expanding sections in order to make it all flow!
Insert Internal Links Automatically
Internal Linking scans your domain, finds the most optimal anchor, and inserts internal links automatically. What used to take hours now takes minutes with Surfer!
Humanizer
Learn more ->If your client, manager or team are worried about AI-generated content being penalized, Humanizer is a feature they’ll love! It was trained before the age of AI-written texts, so it can spot patterns and unnatural language to avoid AI detection and improve the natural tone of your article!
Add final touches and publish your content with confidence.
Create with confidence
Avoid Google penalties or upset clients with Surfer’s Plagiarism Checker feature! This crucial pre-publish step helps teams, writers, and experts alike!
Easy Collaboration for Teams + Freelancers
Delegate edits through mentions, check the version history and leave comments to avoid bottlenecks and publish better content, faster! Ideal for teams and freelancers!
WordPress Users? This one is for you!
Get real-time guidelines, 1-click export, and include all images into your library with Surfer’s free WordPress Plugin for Content Editor!
Share your work, not your password!
Working with external writers? Easily share the editable Content Editor without having to give access to your Surfer account or password! Great for agencies who outsource!
95% of pages get no traffic from Google.
Be in the 5%. Use Surfer.
Surfer makes getting to the top 5% easy. How? With powerful features, like Auto-Optimize, Humanizer, Plagiarism Checker, and Content Score, which takes your content from invisible to front and center.
“Surfer has righteously earned its place in our content team’s tool arsenal.We use it daily and can wholeheartedly recommend trying it.”
Want to fast-forward and publish ready-to-rank content in minutes?
Generate ready to rank article in minutes
Surfer AI doesn't just generate articles, it generates traffic. Streamline your content creation process with Surfer AI and let it do the researching, writing, and optimizing for you. You just review the final product and publish with confidence.
Boost E-E-A-T with Custom Knowledge and Writing Points
Turn your brand facts into engaging content – crafted with precision, ensuring every detail you provide shines through and boosts your E-E-A-T score.
Utilize Templates for your commercial content needs!
Regular blog articles are not enough? Craft commercial content with ease: generate top-quality product reviews and roundups in a fraction of the time.
Content Editor fits perfectly into your content creation workflow
Discover & Explore
Use Topical Map to get an accurate visual of your content needs plus concrete direction on future articles!
You can easily populate your website, venture into a new niche, or gain topical authority!
Create & Optimize
Write top-notch articles to close those content gaps using Content Editor!
You can automate this with Surfer AI or speed it up with Auto-Optimize and Auto Internal Links.
Audit & Monitor
Lastly, audit, monitor, and continuously optimize your content. (Google loves fresh articles!)
Content Audit will track your position on the SERPs and notify you about any changes and the best SEO opportunities!
Frequently Asked Questions
How does the 7-day Money-Back Guarantee work?
If you purchased one of our monthly subscriptions (Essential or Scale), but Surfer isn’t what you expected it to be, or you just changed your mind, let us know within 7 days, and we’ll give you a full refund. We'll only ask you for feedback on how we can make Surfer even better for you.
Please note that add-ons, on-demand AI credits, and overages are not eligible for a refund under our money-back guarantee policy. The money-back guarantee policy only applies to first-time subscribers.
How does Surfer work?
Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.
Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.
We use NLP solutions, machine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-time, competition-based, and Google-compliant.
Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.
For more information, please visit our Knowledge Base.
Who uses Surfer?
Surfer is used by agencies, in-house teams, and individuals who want to power up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, Jasper, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.
Features & Capabilities
Can I use Content Editor to optimize my existing content?
Absolutely! Content Editor guidelines will help you write an article from scratch, as well as optimize any existing content. You can upload content from any existing URL, copy-paste it from external writing tools, or write it yourself within the Content Editor.
Not a fan of manual optimization? Use the Auto-optimize feature to easily get all new articles to the finish line and quickly reoptimize existing content to ensure it ranks high. All you need to do is create a new Content Editor to get the latest SEO guidelines, add at least 50% of the suggested content length to your article, and click the “Auto-optimize” button.
Can I share a Content Editor with my team?
Yes! You can generate a shareable link in any Content Editor which can be used an unlimited number of times.
People with a shareable link can review and edit the work directly in the tool. We also have collaborative features like versioning history and comments to help you get your article to the finish line faster.
Alternatively, download our Google Docs extension for Chrome browser or use our WordPress integration, Jasper integration, or Contentful integration to have Content Editor’s guidelines overlayed on either platform!
Can Content Editor help me optimize my content for more than 1 keyword?
Yes, you can optimize for up to 20 main keywords. Make sure to separate each keyword or keyword phrase with a comma [,] or by pressing the shift + enter key together.
For best results, consider planning your content calendar with Keyword Research. Keyword Research and Topical Map help with identifying content gaps and topic clusters (groups of related keywords), which you can build Content Editors around.
Keywords in a topic cluster share relevance to each other and help you make sure your content matches the search intent you are targeting and improves your topical authority.
How are Content Editor’s guidelines generated?
Surfer looks to your ‘Organic Competitors’ for insights on what type of content ranks best. Organic Competitors are pages that rank in the top 10 of Google for the Content Editor’s chosen SERP location. It’s best practice to review your Organic Competitors and only select those that share your search intent and have a Content Score of 68+.
How can I start using Content Editor?
To start using Content Editor you need two things:
- active Surfer subscription
- Content Editor credits
Credits are included in all Surfer subscriptions (1 credit = 1 article). If you’re not sure which subscription to choose, here’s a handy guide.
7-day Money-Back Guarantee
Choose a plan that fits your needs and try Surfer out for yourself. If you won’t be satisfied, we’ll give you a refund (yes, that’s how sure we are you’ll love it)!