‍What's New at Surfer? Product Roundup March 2025

Is your B2B SaaS SEO strategy ready for 2025?

Search is shifting. AI overviews are eating the top-of-funnel.

And B2B buyers? They’re harder to impress and convince than ever.

We talked to three people who know this space inside out—Viola Eva, Helene Jelenc, and Michał Suski—and broke it down into 7 strategies you can steal today. Give it a read!

Time for the product updates 👇

What’s New at Surfer?

Cover content gaps with one click

Missing topics can be a hidden traffic leak—by missing vital information your readers are searching for, you risk not satisfying their search intent as well as your competitors do. With Coverage Booster, you can easily plug every gap in a single click—no copy-paste or fuss.

You already know about the Topics tab, which is where we show you the results of competitive coverage analysis and highlight facts you are not covering yet that should be included.

Now, all you need to do is click the “Boost Coverage” button to automatically insert them into your article. The feature is now released to all users, so if you haven’t yet, give it a go!

Feedback or questions?

📩 Contact: [email protected]

Include quality AI images in any article

Tired of combing through boring stock photos? Let Surfy make you one-of-a-kind images with a simple prompt in any Content Editor.

To recap, until now, you could either upload your own file or use our Pixabay integration. Now, you can also prompt Surfy to add a custom, high-quality image of your choice - all you need to do is ask!

💡 Tip: When creating your prompt, describe the image as best as you can - the more detailed your prompt, the better the outcome will be.

Here are some examples of what you can include in the prompt to get better results:
Art movements (Cubism, Pop Art, Impressionism); Colors (either specific hues or concepts like vibrant or muted); Composition (close up, wide angle, shot from above); Emotions (happy, sad, angry); Lighting (backlighting, studio lighting, golden hour); Materials (photo, yarn, origami); Art Styles (hyperrealistic, steampunk, collage, anime).

This is a gradual rollout. Need early access? 👇

📩 Contact: [email protected]

Boost internal link strategy with one click

Don’t let your visitors (or search engines) get lost. Point them exactly where you want—your best blogs or money pages—with the revamped Insert Internal Links feature.

With updated algorithm behind the feature, the recommendations you get are much more relevant and natural-sounding. Plus, now they include links to money pages, not only blog articles. Surfer checks your Google Search Console data, finds semantically spot-on matches, and seamlessly inserts links right into your text. All it takes? Connecting your GSC and clicking a button. Boom—you’re done.

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This is a gradual rollout. Need early access? 👇

📩 Contact: [email protected]

No more missed comments: real-time notifications

Leaving brilliant comments nobody sees is a bummer.

Now you can check every comment from all your Content Editors in one spot: notification inbox in the main navigation. Teamwork just leveled up.

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Try comments ->

Feedback or questions?

📩 Contact: [email protected]

Instant content ideas for 54 new locations in Topical Map

Need to build organic traffic in a specific country? Our Topical Map now covers 54 extra locations—it’s like having a local tour guide for fresh SEO ideas for 75 countries in total!

Now, you can get instant content ideas for the following locations:

Argentina (ES), Australia (EN), Austria (DE), Bangladesh (BN), Belgium (DE), Belgium (FR), Belgium (NL), Brazil (PT), Bulgaria (BG), Canada (FR), Canada (EN), Chile (ES), Colombia (ES), Cyprus (EN), Cyprus (GR), Czechia (CS), Denmark (DA), Egypt (AR), Egypt (EN), Estonia (ET), Finland (FI), France (FR), Germany (DE), Greece (EL), Greece (EN), Hong Kong (EN), Hungary (HU), India (HI), India (EN), Indonesia (EN), Indonesia (ID), Ireland (EN), Israel (AR), Israel (IW), Italy (IT), Japan (JA), Lithuania (LT), Malaysia (EN), Malaysia (MS), Mexico (ES), Morocco (AR), Morocco (FR), Netherlands (NL), New Zealand (EN), Nigeria (EN), Norway (NO), Pakistan (EN), Pakistan (UR), Philippines (EN), Philippines (TL), Poland (PL), Portugal (PT), Romania (RO), Saudi Arabia (AR), Singapore (EN), Singapore (ZH-CN), South Africa (EN), South Korea (KO), Spain (ES), Sweden (SV), Switzerland (DE), Switzerland (FR), Switzerland (IT), Thailand (TH), Turkey (TR), Ukraine (UA), United Arab Emirates (AR), United Arab Emirates (EN), United Kingdom (EN), United States (ES), United States (EN), Uruguay (ES), Venezuela (ES), Vietnam (EN), Vietnam (VI).

Generate Topical Map for a new location ->

If you’re not sure how to use Topical Map to speed up your keyword research and content planning, here’s a short tutorial:

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Feedback or questions?

📩 Contact: [email protected]

Content Optimization Masterclass (now in Scale & Enterprise)

If you're on plans: Scale, Enterprise, or any of the following legacy plans: Scale AI, Max, Max AI, Business, Business Plus, or Business Boosted, you can find your personal access code in Settings > Billing > Masterclass inside the app. Don’t miss out—it’s a great resource on SEO and content optimization foundations that already got over 7k SEOs and marketers worldwide raving about it.