Sławek Czajkowski
October 30, 2019

Announcing: Keyword Surfer Extension for Chrome

We released Keyword Research just a month ago and a new backlinks update is around the corner. That’s a lot of work for our dev team. A lot of useful data for our users. Obviously, we put our customers first. We want to serve them with any data that will enhance their SEO.

But serving some part of the data and placing it within Google search results may benefit thousands of SEOs out there. With no harm to our servers and product performance. So we asked ourselves… Why not?

This is something I’ve been thinking for a while. The amazing SEO community enabled us to grow from a small startup and do what we love. Now it’s time to give back to this community. 

I’m very excited to announce our brand new Chrome extension—Keyword Surfer. It’s a powerful tool for SEO specialists, copywriters, and marketers. It’s 100% free.

Download the extension from Chrome Web Store.

For every new search you conduct in Google, you’ll get invaluable data for content and SEO strategy:

  • Search volume for your primary keyword
  • Similar keywords with their volumes
  • Number of quality backlinks per domain
  • Domain estimated traffic for each page from search results

All metrics and charts are available within SERP (Search Engine Result Page); it means that you can see the data directly in Google results. 

What kind of reports comes with Keyword Surfer?

You’ll get immediate access to some basic data like the estimated volume of monthly searches for a keyword and all other suggestions from Google.

By default, the monthly volume is provided for global and for your location. If you would like to check other countries, use settings, and switch to any location of your choice.

Right now Keyword Surfer is available for:

Australia, Brazil, Canada, Denmark, Finland, France, Germany, Italy, Mexico, Netherlands, Norway, Portugal, Poland, United Kingdom, Romania, Singapore, Spain, Sweden.

This version does not include the United States, but we will update the keywords database anytime soon.

Similar keywords section

In this section, Keyword Surfer shows a sample of phrases with overlapping organic results together with their search volume.

It generates around 10 suggestions for keywords which has similar SERPs.

The similarity is calculated based on the top 20 pages from SERPs. If “article from newspaper” has a 10% similarity, it means that 2 out of 20 pages from its SERP are the same for the primary keyword or a related term.

If the similarity is high, you will probably have some good chances to make this similar keyword a secondary phrase for your page. 

The data comes from Surfer’s Keyword Research where we list more similar phrases with their volumes.

Charts and correlation

Google’s ranking is based on many signals which can be assigned to on-page or off-page factors and users’ satisfaction.

At Surfer, we believe that charts are one of the most convenient ways to understand various ranking signals for a keyword. After all any successful marketing bases on facts. The data-driven approach can optimize processes, save time, and increase the efficiency of your work.

Two simple charts are just a small sample of 500+ available in Surfer’s SERP Analyzer. However, even this sample should help to determine how difficult it is to rank for a keyword.

Some SERPs may include only highly linked pages. Others may list pages with just a few links. You must know that before you plan your SEO. 

Related Search

This section lists keywords and phrases that can be typically found at the bottom of each SERP.

The keywords are enhanced with search volume data for your location. Therefore it is easier to define which of them would be valuable for your strategy. 

Metrics directly under URLs

This bar contains three metrics: estimated domain traffic globally, estimated domain traffic for the location of your choice, and finally, the number of quality backlinks linking to the domain.

You can analyze those data in a glimpse by looking at the chart, or you can simply analyze page by page. Together with meta, URL, domain name… That is a lot of invaluable you can use to understand analyzed SERP.

If you’re out of work and don’t want to see the bar, you can disable it in your Settings.

For more information about backlinks evaluation, visit Surfer’s Documentation


Download the extension from Chrome Web Store.

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