Release Note: Content Editor for SEO

Michał Suski
August 14, 2019

Inside this article:

A brand new tool has just landed in Surfer! It's a powerful, brand new feature, that unifies the whole process of planning and executing content creation. We know how time-consuming and difficult it is and so let me tell you this: creating perfectly optimized content should be a breeze.

Introducing: the Surfer SEO content editor! It's an seo editor which helps users understand ranking factors to create more traffic for their sites. It's sure to be a hit if you work in any type of seo role.

This is a tool for both seo experts, people who have a solid base of seo and anyone who wants to learn seo to create quality content and increase organic traffic. One of the key factors in reaching the top spot in search rankings is creating content that search engines understand.

If your goal is to show up in better positions on search result pages, stand out on other search engines, or simply improve your content quality, this is good news for you! It's pretty straight forward, small business friendly, and the better your content, the more people search for your website and the better your chances are of landing on one of the top pages on Google!

Here's some more information:

From now on, you can prepare your data-driven brief for a writer without, for example:

  • manual analysis,
  • browsing the charts,
  • notes for terms to use in the content.

Your job is to focus on providing quality content for your website, focus on your overall seo strategy, and make sure your main content shows up in organic search queries so that you make the most of the search rankings.

Leave the math to Surfer, it's one of our favorite jobs. We will calculate the spot-on density for your primary, secondary, and prominent keywords, as well as other structural elements. Then, we will update those values real-time when you meet the given criteria. We've seen amazing results so far, and many users have reported huge increases in organic traffic and overall ease when it comes to search engine optimization, and almost more importantly, less time spent on keyword research and more time creating quality, high-ranking content.

This is what the Content Editor is about—removing the friction between SEOs and copywriters and just focusing on great content. It's not about tricks, or tools that give you a shortcut; if you've been searching for a data-driven process, this is it!

Let’s find out how Content Creator supports you on every stage of the process.

Three steps to a perfect brief

  1. Select pages you want to rank against and your secondary keywords,
  2. Define length and terms to use in the body,
  3. Start writing and mark all the suggestions done. 

A brief is an initial step of content creation. It contains much more than the topic and length of an article. Defining exact terms to use and content structure makes further optimization easier and gives a writer a better understanding of what needs to be done.

Content Editor allows you to create precise requirements within a minute. Provide the main keyword and Surfer will generate them for you based on your organic competitors.


You can go with the default set up or adjust guidelines if needed. Firstly, explore your niche and pick Similar Keywords to rank on a wider set of search terms.

After that, you can choose up to ten pages that will serve as a basis for your draft. It is important to choose those websites that meet the same user’s intent as yours. For example, if you write an extensive guide on SEO, you want to rank against other guides and blogs and not Wikipedia or some services page for example. Make sure to exclude those pages that may skew your guidelines otherwise. 

While Content Editor will suggest an optimal word count, you can tweak it to match your budget and time for the task. Each keyword density will be recalculated to stay between an optimal range. 

An easy-to-follow recipe without tight limit for the writer

Content Structure

Content structure section explains how your content should look like to outrank competitors.

Terms to use

Surfer has its own algorithm that decides which terms should be used to prepare complete and well-optimized content in your niche. It is based on prominent words and phrases, analyzed query and similar searches.

You don’t have to analyze competitors on your own, Content Editor will do the job for you. Each word and phrase gets a counter that represents the number of occurrences in the text. Requirements are checked while writing. That helps you control the density for each important term.

The list looks incomplete or overwhelming? You can remove unwanted terms or add your own.

This section is divided into two segments. Colored one contains important terms with a range of use. Additional terms below can be an inspiration for the writer, it’s a good practice to have at least some of those included.

Topical segment and questions

What questions do people ask within your keyword? Content Editor will give you some useful suggestions. There is no better way to create good content than providing relevant information. Times when focusing on relevant keywords exclusively are long gone. You need to think about your reader’s intent and answer her questions with your page.

This section will automate another step from your process—questions research. While you may still want to include your own suggestions for headlines and questions, Surfer will do great part of the job for you.

SEO metrics verified live

The main purpose of the editor is to create an environment that provides real-time analysis when you write your content. Copywriters won’t have to check manually how many times a given phrase was used. Any time a word from your list is used in the text, Surfer will update the value in the side panel.

Audit your content in one glimpse

No more raking the article looking for unused keywords and relevant terms. A quick look at the sidebar and you know what’s missing and how much work is still left.

Optimize existing content

Paste your article to the editor to find out which terms need to be added. Content Editor will help you with overoptimization as well. Incorporate missing keywords, tweak the length, density, and you are good to republish your optimized article. 

Content Editor as a plugin 

We’re still working to make Content Editor useful for our users. If you’d like to see it as an add-on to popular content writing tools, drop us a line! Your feedback is invaluable for the whole Surfer team:

  • Google docs,
  • Wordpress,
  • TinyMCE,
  • CKeditor
  • and others.

What do you get from the Content Editor?

I’m an SEO specialist

If you used to create briefs manually and order content that at the end was far from perfect, with Content Editor you will save time in two ways: no more manual brief preparation and no more long reviews of content you receive from a writer. That’s probably hours of your work every week.

I’m a copywriter

Are you a professional copywriter? Your clients will be happy to hear (and willing to pay more) that your content is already perfectly optimized. What’s more, Content Editor will make writing... fun! If you check all the boxes from the sidebar both you and your clients are winners in this game. 

I’m a business owner

If you are trying to rank your website on your own, you’ll love Content Editor. In-depth SEO knowledge is not required to write top optimized content. You will save a lot of money creating content by yourself. Chances are you will do better than many copywriters who don’t use Content Editor.

Sign up now!

Learn more about Content Editor: