Surfer for
eCommerce
Drive Traffic and Boost Sales with Smarter SEO
Turn product and category pages into organic traffic engines with automated audits, smart internal links, and conversion-ready content. Help shoppers find you—and buy.
Attract new customers while supporting existing ones — optimize product and category pages for maximum visibility
Create optimized content in under 20 minutes — from product descriptions to buying guides
Stay ahead with regular recommendations — adapt to algorithm changes and competitor moves
Trusted by 150,000+ Content Creators, SEOs, Agencies, and Teams
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ECOMMERCE STRUGGLES
Great products don't sell themselves online
eCommerce businesses face the constant challenge of standing out
in crowded marketplaces while competing against giants with unlimited marketing budgets.
Product pages buried on page 10 of search results
Losing traffic to competitors with better SEO
Spending too much on paid ads to compensate for poor organic visibility
Surfer helps you optimize product pages and content for organic discovery,
so customers can find you without breaking your advertising budget.
SOLUTION
How do eCommerce stores compete with organic traffic?
Surfer provides everything eCommerce businesses need to optimize product pages, create buying guides, and build content that drives qualified traffic and conversions.
Product Page Optimization
Optimize product descriptions, titles, and metadata to rank higher in search results and attract qualified buyers.
Category Page Enhancement
Improve category pages to capture broader search intent and guide customers through your product catalog.
Content Marketing
Create buying guides, comparisons, and educational content that drives traffic and builds trust with potential customers.
LLM Optimization Guidance
Guide your team to create AI-citable content directly in Surfer’s Content Editor, with real-time recommendations.
Local SEO
For businesses with physical locations, optimize for local search to drive both online and in-store sales.
Performance Tracking
Monitor keyword rankings, traffic, and conversions to understand what's driving sales and what needs improvement.
Scale Content Creation
Whether you have 10 products or 10,000, Surfer helps you create optimized content at scale.
Track What Matters
Focus on metrics that drive sales, not just traffic. Understand which optimizations are actually increasing conversions.
Revenue-Focused
Revenue-focused tracking, conversion rate optimization insights, and seasonal trend analysis.
"We love Surfer so much that if we had to choose one SEO tool to live with forever, it would be Surfer."
Built for eCommerce success
eCommerce SEO has unique challenges - seasonal trends, inventory changes, and the need to optimize thousands of product pages. Surfer understands these challenges.
Running an eCommerce business means you need more than just great products—you need visibility. Surfer helps eCommerce teams supercharge their SEO with tools that simplify the process and get results faster.
Product-Focused Optimization
Surfer provides specific tools and templates for eCommerce content that converts browsers into buyers. Product description optimization, category page enhancement, buying guide templates, and product comparison frameworks.
Bulk optimization capabilities, template-based content creation, AI-powered product descriptions, and automated internal linking make scaling content creation effortless.
Whether you have 10 products or 10,000, Surfer helps you create optimized content at scale without sacrificing quality or consistency.
eCommerce Success Stories
See how other eCommerce businesses have used Surfer to increase organic traffic and sales:
- CBD Marketplace SEO Case Study: 557% Growth
- eCommerce SEO Case Study: 3,403% Increase in Keyword Rankings
Built for Speed. eCommerce moves fast.
You won't need a 3-week onboarding. Surfer is easy to learn and even faster to show results.
- Clean, intuitive interface
- On-demand tutorials and walkthroughs
- 24/5 live chat with real people who know SEO
- Templates and playbooks for every use case
Whether you're selling 10 products or 10,000, you'll be up and running in hours, not weeks.
ROI Calculator
Calculate Your eCommerce SEO ROI with Surfer
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ROI Calculation Results
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2-4x
year-on-year increase in clicks
"Surfer helped us achieve a 200-400% year-on-year increase in clicks depending on the market"
READY TO GROW?
Ready to turn your products into profit?
See how Surfer can help you optimize your eCommerce site for better visibility, more traffic, and increased sales. Stop relying on expensive ads and start building sustainable organic growth.
Plan smarter. Publish faster. Rank everywhere.