If you're serious about investing in SEO in 2025, then Surfer should be in your toolkit.
But don’t just take my word for it.
In 2024, Surfer users saw an average of 205% increase in clicks. Top performers saw a 312% increase.*
An increase in traffic can lead to tangible business results.
I see this first-hand on our blog.
Surfer’s blog traffic grew by 358% in the past year. 60% of our leads and 27% of sales are attributed to this traffic growth.
Our users share similar stories. The folks at SEOSpace report that 51% of their conversions come from organic traffic.
This could be you next year. Ready to join the ranks?
Here’s how you can, with Surfer.
*Data: Surfer Unwrapped 2024
1. Master on-page SEO
Surfer’s Content Score has a 0.27 correlation with rankings—and on-page SEO makes up 33% of the whole SEO puzzle.
This means that the Content Score can get you 80% of possible gains when it comes to on-page optimization.
So it’s no wonder top-performing Surfers have a content score above 78.
Surfer’s content score analyzes over 500 ranking factors to give you real-time optimization guidelines.
For each article you create, Surfer looks at your top competitors and gives you hints on how your content can outrank them.
And we have a list of features to help you achieve this score and not only.
Surfer can fully cover your on-page optimization needs - from crafting data-driven content strategies to creating ranking articles, auditing, and optimizing them.
With Surfer by your side, you have everything you need to master on-page optimization.
2. Find quick wins
Surfer top performers have one thing in common: they all used the Content Audit to find quick SEO wins.
By connecting your Google Search Console (GSC) to Surfer, you can see how your content is performing at a glance.
Surfer will show you the results for your top 100 pages. You can always manually add or remove pages as needed. Depending on your plan, you can audit up to 1000 pages.
There, you can see key content metrics and how they have changed in the past 30 days compared to the previous period, including:
- Content score
- SERP position
- Traffic
- Impressions
- Click-through-rate (CTR)
This way, you can identify which pages need a content update.
Updating your content is a quick and effective way to improve SEO performance.
To make things even easier, the Recommendations tab highlights these pages for you. These are your quick wins.
Optimizing these pages can help you get the most out of your SEO efforts quickly, as you don’t have to start from scratch.
After identifying these quick wins, you can move on to the next step: updating your content.
3. Update content faster
Regular content updates are essential for SEO as they keep information accurate, improve relevance for search engines, and signal freshness, which can boost rankings and user engagement.
Once you know which pages need updating from the Content Audit, you can follow Surfer’s Content Editor guidelines to optimize them.
Surfer will scan the top articles that are ranking for your main keyword and give you suggestions on what to improve.
Here’s where you need to focus on:
👉Incorporate relevant Terms to signal to search engines what your content is about.
Can you imagine an article on “campaign deliverables examples” that doesn’t mention the main keyword, not even once? Neither can Google.
Here’s a tip from one of our top performers:
I like to weave Surfers most impactful keywords—the ones that boost the scoring tool the most—into a concise introduction right away. This sets the stage for both readers and search engines, increasing your chances of ranking well while grabbing your audience's attention.
- Bryan Reynolds, MySEOConsult
You can do this manually or use the Auto-optimize feature to watch your content score go up.
👉Use Topics to fill content gaps and increase your content depth.
In a recent study, we found a positive correlation between content depth and rankings.
Surfer measures content depth based on the number of facts your content includes. Facts are objectively true pieces of information that add clarity and detail to a subject.
For example, “AI detectors use machine learning algorithms to analyze text” is a fact.
Content that covers more facts ranks for more keywords.
You can manually add these facts to your article or get help from Surfy, the AI writing assistant. Truth be told, I always choose the second option.
Want to see how easy it is to fill content gaps with Topics and Surfy? Click through the demo.
👉Automatically Insert internal links
This is an often overlooked tactic, but it can greatly impact your SEO efforts.
Internal links help search engines understand your site structure, distribute link equity, and guide users to relevant content, improving both rankings and user experience.
With one click, Surfer will scan your published pages and populate your content with relevant links.
And just like that, you can update your content with minimal effort.
4. Build topical authority
88% of SEOs believe topical authority is a very important puzzle piece in their strategy.
And they are right to think so.
Building topical authority establishes you as an expert in your niche - both in the eyes of your readers and the algorithms.
You can build topical authority by organizing your content into topic clusters, where you cover a subject comprehensively with interconnected articles that signal expertise and depth to search engines.
There is one thing to keep in mind, though:
Patience and Persistence, 2 Ps!
- Ravi and Sandhya Khorana, Deluxe Astrology
Building authority is about the long game.
But with Surfer’s Topical Map, that is easier than ever.
You can see at a glance which topic clusters you are covering and which topics to focus on next.
Surfer top performers have covered 269 topics on average, well on their way to niche dominance.
With Topical Maps, you will never run out of content ideas.
And if you go into the Recommendations tab, you’ll find a list of ideas to prioritize.
Click on Write, and you’ll land on the Content Editor, where you can start writing a top-ranking article. Yes, we have stats to back that up. Check the following sections.
5. Create ranking articles
57% of articles created using the Topical Map and optimized with the Content Editor rank in the top 10, with 53% reaching the top 3.
By now, you know that Surfer is in the business of making your life easier.
So, you can use Surfer AI to create fully optimized articles in under 20 minutes.
Surfer provides a powerful starting point for your blog posts and streamlines much of the manual work with its AI content tools, getting you 70-80% of the way there in no time.
- Henry Purchase, SEOSpace
Surfer AI does the research for you and creates an article draft that comprehensively covers your topic.
As Henry points out, you can then focus on adding your unique insights to the content.
The final step is on you: make your content stand out with unique insights, a high information gain rate, and an experience that truly delights your readers!
- Henry Purchase, SEOSpace
Simple as that!
6. Stay ahead with weekly tips
Every week, you can get tailored recommendations and article ideas sent straight to your inbox.
I use it for our blog all the time.
Check it out for yourself: from inbox to the top of the SERPs in less than 24 hours!
How come?
These recommendations are specifically picked to help you see quick results.
They take into account a number of factors, including your topical coverage and keyword metrics.
So you are never left wondering, “what next?”.
Too often, content creators lose months or even years writing about topics that are either too competitive to rank for or lack a meaningful audience. Surfer allowed me to strategically target opportunities that were within reach and aligned with search demand.
- Bryan Reynold, MySEOConsult
7. Keep your style with Custom Voice
With Surfer’s Custom Voice, your content sounds just like you—every time.
Now, this is a personal favorite of mine.
Inside Surfer’s AI Humanizer, you’ll find the option to add your own custom voice.
This is great when you are working with AI content, but not only. You can also use the custom voice when ghostwriting articles or scripts.
Alongside your copy, upload an example of the content voice you want to emulate and watch the magic happen.
The Humanizer will keep your content as close to the original as possible while making tone of voice changes that sound just like the example.
You can even get your content to sound like Eminem wrote it!
Make 2025 your best year yet with Surfer
2024 was packed with success stories from Surfer users—more traffic, higher rankings, and real business growth.
Now it’s your turn to join the top performers.
Need a hand getting started? Check out the official Surfer tutorial.
If you’ve been with us for a while, know that bigger and better things are coming.
If you’re new around here, start your journey with Surfer today!
Let’s make 2025 a year to remember 🚀
