Here’s what’s new (and worth your time) this month. From sharper and multilingual Facts to daily AI visibility updates, and fan-out insights from ChatGPT.

Prefer to watch? Here's a 5min recap with tips to try:

Let’s dive in 👇

New study: up to 25% more AI citations with Facts

Our research is in: the more complete your factual coverage, the better your performance. Filling content gaps with Facts boosts your chance of ranking in Google and in AI-generated results by upwards of 25%. Depth = visibility.

If you haven’t used it yet, Facts highlights what your content is missing—based on live SERPs and LLMs. Add them manually, via Surfy, or let Coverage Booster do the heavy lifting (think Auto-Optimize, but for facts).

Users on the old guidelines UI can find Facts in the Facts tab. Those with the new Workflow tab can access it under Write and Optimize → “Explore missing Facts.”

Tips to Try Today:

• Use Facts to diagnose content gaps
• Add them with Coverage Booster in one click
• Improve AI citation chances across ChatGPT, Gemini & Perplexity
• Want a full workflow? Use our Content Editor checklists →

Facts go global—now in 15 languages

Facts are now multilingual. Whether you’re writing in Japanese, German, Dutch, or Spanish—our upgraded engine finds relevant facts and serves them in your language. No more switching tabs or losing context. Just smarter, native coverage.

Language detection happens automatically based on your Content Editor setup. Supported languages now include: Czech, Danish, German, English, Spanish, French, Italian, Japanese, Dutch, Norwegian, Polish, Portuguese, Swedish.

This feature is currently in beta. To share feedback, email [email protected] or use the “Leave feedback” option via the support icon in-app.

Tips to Try Today:

• Try Facts in a non-English Content Editor and give a Coverage Booster a try
• Use multilingual support to improve AI reach for your localized pages
• Compare suggestions between languages to spot international content gaps to fill
• See all Surfer workflows here →

AI Tracker now refreshes daily (and is included in plan Scale)

Fresh insights, every 24 hours. AI Tracker now updates automatically, giving you daily visibility into how often your brand or content is mentioned by top LLM models like ChatGPT, Perplexity, and Google AI Overviews.

If you haven’t tried it yet, AI Tracker is your control panel for AI visibility. See what prompts you’re winning and where competitors are sneaking in.

And the best part? You now get 5 AI Tracker credits included in plan Scale.

Tips to Try Today:

• Log in to monitor daily changes
• Compare trends and spikes over time between models to spot opportunities
• Use insights to refine your AI visibility strategy
• Pair with Content Editor and Facts to improve AI citations

Already on Scale? Check your AI visibility →

Not on Scale? Upgrade here →

Get alerted when your rankings drop

Rank Drop notifications are here to save you from SERP surprises. If your articles lose positions over a +7-day period, we’ll let you know—so you can act fast.

Already using it? We want to hear from you. What else would you like to track or be notified about? Send your feedback to [email protected] or book a quick chat →

Tips to Try Today:

• Use Sites Content Audit to track keyword drops
• Click on the notification to directly investigate which content is slipping
• Recover lost rankings using Auto-Optimize and Facts

Fan-out queries in Keyword Surfer—see what ChatGPT actually searches

Ever wonder what ChatGPT really looks up before answering your prompt? Now you can see it. Keyword Surfer’s newest feature reveals the fan-out queries ChatGPT runs behind the scenes—typically 2–5 semantically rich searches that power its response (currently supporting ChatGPT-o3, -o4, and -o4-mini models).

If you haven’t used it, Keyword Surfer is our free Chrome extension that turns everyday browsing into keyword research. And now, it opens a window into how AI thinks.

Tips to Try Today:

• Install the extension and run a prompt like “best running shoes” using GPT-o3 in the web app
• Review the fan-out queries it used to answer and use that data to build smarter content clusters
• Connect insights with Topical Map and Facts to start ranking for the most important queries and improve AI citations

Learn from data studies

Does Content Score still work in 2025? Yep—and here’s the proof

We analyzed 18,000 articles to answer the question everyone’s been asking: Does optimizing for Content Score still matter in today’s AI-heavy, algorithm-shifting landscape?

Spoiler: Yes, it does. Articles with higher Content Scores rank significantly better than those with low ones—even across different industries, intents, and keyword difficulties.

Want the full breakdown? Read the study and steal the benchmarks:

👉 Read the Content Score study →

What does ChatGPT really search before answering?

Turns out, AI models don’t just answer your question. They fan it out into 2–5 hidden sub-queries—rephrasing, expanding, and exploring related angles to build their response.

We analyzed 1,600 prompts to reverse-engineer how LLMs like ChatGPT and Perplexity think when generating answers. You’ll never see AI results the same way again.

👉 Explore the fan‑out query study →

Learn on YouTube

👀 Want more?

That’s just the start. More visibility updates and tools are coming your way soon.

✅ Don’t forget: every tool now has a guided Workflow to help you go from blank doc to ready-to-publish. You’ll find it under the ⚙️ Support icon in the top nav.

Want a quick overview of how to make the most of Surfer?

👉 Check the Surfer Cheat Sheet

Not a Surfer customer yet?

👉 Sign up for Surfer

Join thousands of marketers using Surfer to grow traffic, create better content, and get noticed—by Google and AI.

PS. Have a Surfer question or a success story to share? Find me on LinkedIn →