Surfer has officially joined Group Positive, marking a major milestone in our journey and an exciting new chapter for everyone who relies on Surfer to drive visibility across Google and AI search.
Group Positive, a European leader in marketing automation and digital growth tools, provides the support and stability we need to move faster while continuing to deliver on the same mission and product vision.
Surfer as a company remains the same. Ownership has changed, but the founders and shareholders of Surfer are now also shareholders of Group Positive, ensuring a smooth and fully aligned transition.
This partnership isn’t about changing direction. It’s about accelerating what Surfer already stands for—data-driven content optimization that helps marketers achieve consistent, measurable results.
Same team, same product, same focus
Surfer remains Surfer. You’ll still see Michał, Tom, Lucjan, and the Surfer team leading development and shaping what comes next.
Your projects, features, and workflows are unaffected.
Day-to-day operations stay the same. Our customers can rest easy knowing that this change is only for the better, and they’ll soon see the first results of this new chapter.
— Tom Niezgoda, Co-founder & CMO of Surfer
Here’s what you can count on moving forward:
- No disruptions to your current setup or data
- Faster innovation supported by additional expertise
- Greater reliability across the platform
- Steady growth toward becoming the world’s leading AI SEO solution
Building on a stronger foundation
Surfer’s foundation hasn’t changed.
With Positive’s backing, we can expand what’s possible and keep pushing boundaries in AI SEO.
Surfer was built on one simple idea: scale processes instead of scaling the team size. Joining Positive allows us to scale that vision faster, bringing more innovation, reliability, and AI intelligence to teams and agencies everywhere.
— Michał Suski, Co-founder & Head of Innovation of Surfer
For users, this means progress without losing the essence of what makes Surfer special — a product shaped by real-world data, efficiency, and transparency.
Growing together
Joining Positive connects Surfer to a broader marketing ecosystem where SEO, AI, and automation work together.
Positive is extremely well positioned to dominate the EU marketing automation market. We can leverage that to dominate AI SEO, a unique combination.
— Lucjan Suski, Co-founder & CEO of Surfer
This partnership allows Surfer to strengthen its foundation and continue leading the way in AI-powered SEO.
The bottom line
The Surfer acquisition isn’t a reset. It’s reinforcement.
For users, this means:
✅ The same team and vision
✅ Faster innovation and feature growth
✅ A stronger foundation for the future of AI SEO
Surfer remains your trusted partner in staying visible in Google, AI search, and whatever comes next.
