Sites: Clarity and Control for Busy Content Teams

If you’ve ever opened 6 tabs just to figure out why a blog post lost traffic—or spent half a day answering the question “how are we doing on SEO?” —you’re not alone. Sites is here to fix that.

Built into Surfer, Sites connects directly to your Google Search Console and gives you a practical, centralized space to monitor and manage your core on-page SEO workflow: research, auditing, and planning.

Sites is built for the way you actually work. It’s your SEO mission control designed to bring everything together so you can spend less time searching and more time improving. If you’re looking to take a targeted and precise approach to your content strategy, Sites makes it easy.

SEO isn't dead—it's just evolving

There’s a lot of noise out there: “SEO is dead.” Meanwhile, LLMs like ChatGPT, Perplexity, and Claude are being trained on the very content search engines surface.

Visibility is shifting—but SEO is still the foundation. In fact, optimizing for LLMs today looks a lot like optimizing for Google.

That’s exactly why we built Sites.

It’s the final piece of the Surfer workflow: a single place to plan, audit, refresh, and measure content performance. No more guesswork. No more juggling spreadsheets or tabs.

We also redesigned navigation from the ground up. Now you can move between tools instantly with commands and shortcuts. It’s fast, flexible, and built for how content teams actually work.

With this launch, we’re closing the loop on our SEO vision—and opening up new possibilities:

• Horizontally, to support LLM visibility
• Vertically, into adjacent platforms and AI-powered workflows
  

Soon, you’ll see our AI Tracker and other powerful features we’re cooking up. Because wherever your content needs to be seen—search, AI, or social—Surfer will help you get there.

It starts with Sites. Let’s walk you through it.

Sites walkthrough

Surfer automatically scans your domain using Google Search Console data and creates a full SEO environment for you:

• A Topical Map (previously Domain Map) to explore content ideas and keyword clusters
• A Content Audit to reveal underperforming pages
• A Dashboard (previously Reports) to track performance, goals, and changes over time

Here's a full walkthrough from Jakub, Sites' Product Manager:

Why this matters

For a lot of in-house teams and agencies, content performance is hard to see. You’re writing, briefing, editing, optimizing—and rarely have time to step back and make sense of what’s working.

Sites helps you strike the right balance between creating new content and keeping your existing pages up to date. With weekly recommendations, you’ll always know which articles to refresh and which topics to prioritize.

It’s data-driven content planning made easier and faster.

No more bouncing between tools, tabs, or spreadsheets. Just one place to audit, plan, refresh, and monitor your content.

Let’s break it down even further:

Dashboard → Your SEO command center

The first thing you’ll see is your new Dashboard: a high-level view of your domain’s SEO health.

Track keyword rankings, monitor performance shifts, and stay ahead of drops with real-time alerts. You’ll also get goal tracking and point-in-time comparisons to keep stakeholders in the loop.

Point-in-time comparisons show you:

• new articles you created from Topical Map
• articles you refreshed from Content Audit
• notes about core Google updates

It’s the context you need to understand spikes, drops, and trends.

Ideal for: teams reporting to leadership, agencies managing client KPIs, and anyone tired of building manual reports.

Practical application: Use it to report to leadership, track progress on SEO goals, or spot issues before they snowball.

Content Audit → Spot under-performers, quickly

Surfer scans your domain and identifies pages that aren’t pulling their weight. You’ll get a clear list of content to refresh, with smart suggestions based on actual performance.

Auditing a site used to take hours. Now, it’s a few clicks—and you’re done.

Content goes stale fast. And with the internet doubling in size every month, re-optimizing can bring faster results than starting from scratch. Content Audit helps you focus on the pages with the biggest impact potential.

Continuous optimization (or re-optimization) is a must, because once created content becomes outdated, it quickly loses value and can even hurt your domain in the long run. And with Content Audit, you can laser-focus on pages that will bring you almost instant SEO wins—all you need is a few clicks to refresh any flagged page.

Ideal for: content teams with limited bandwidth, SEOs trying to scale optimizations, or anyone who’s ever said “I’ll get to that audit later…”.

Practical application: Turn vague “we need to optimize our content” conversations into clear action plans.

Topical Map → Find the gaps (and the gems)

What’s working? What’s missing? Where can you really win?

Topical Map uses GSC data to uncover the themes and clusters your domain is already ranking for—and the ones you should be targeting. It shows keyword relationships, topic gaps, and new opportunities, visualized and ready to go.

It’s more than keyword ideas—it helps you build authority and close gaps your competitors haven’t.

If you don’t know what your competitors are doing—you’re flying blind and leaving valuable insights on the table.

Topical Map lets you spy smarter: see what they’re covering, where they’re strong, and where they’ve dropped the ball. Then fill those gaps and win the clicks.

Ideal for: in-house marketers building content strategy, or agencies delivering SEO roadmaps backed by data.

Practical application: Stop wondering what to publish next. See where you can build authority and close topic gaps based on real performance and competitive analysis.

You’ll get:

1. Competitive Edge: See where competitors are strong—and where they’ve dropped the ball‍
2. Better Targeting: Focus on high-impact, less competitive terms‍
3. Informed Strategy: Tailor your content plan to outperform competitors in specific niches

Weekly recommendations = practical next steps

Sites evolves with you. Your content strategy isn’t static—so your tools shouldn’t be either.

Fresh, up-to-date content performs better in Google and gets discovered by LLMs. Sites gives you weekly updates on what to write, refresh and prioritize next, so you’re never guessing where to spend your time (or budget).

What makes Sites different?

• It’s built on your real data—no manual tagging or setup
• It’s designed for non-specialist users—not just SEOs
• It gives you weekly insights, so you know where to focus (even when you’re busy)
• It helps you build topical authority that gets discovered by all search engines—Google and ChatGPT alike

You don’t have to go digging for answers. Surfer brings them to you—already prioritized.

So, whether you're managing a single domain or a full portfolio, Surfer’s Sites gives you instant clarity on your SEO status and your next best move.

Sites is available now! Give it a try ->