Sites: Clarity and Control for Busy Content Teams

If you’ve ever opened 6 tabs just to figure out why a blog post lost traffic—or spent half a day answering the question “how are we doing on SEO?” —you’re not alone. Sites is here to fix that.

Built into Surfer, Sites connects directly to your Google Search Console and gives you a practical, centralized space to monitor and manage your core on-page SEO workflow: research, auditing, and planning.

Sites is built for the way you actually work. It’s your SEO mission control designed to bring everything together so you can spend less time searching and more time improving. If you’re looking to take a targeted and precise approach to your content strategy, Sites makes it easy.

Surfer automatically scans your domain using Google Search Console data and creates a full SEO environment for you:

• A Topical Map (previously Domain Map) to explore content ideas and keyword clusters
• A Content Audit to reveal underperforming pages
• A Dashboard (previously Reports) to track performance, goals, and changes over time

Here's a full walkthrough from Jakub, Sites' Product Manager:

For a lot of in-house teams and agencies, content performance is hard to see. You’re busy writing, briefing, editing, optimizing—and there’s rarely time to step back and make sense of what’s actually working.

Sites will help you finally balance the time and resource ratio between investing in new content and keeping existing content up-to-date.

This is something that is usually hard to consistently nail for content managers, but with our recommendations you get a clear weekly to-do list of articles to cover and refresh.

As a result, content planning is also much easier and faster, while still being data-driven and designed to succeed in SERPs.

No more bouncing between tools, tabs, or spreadsheets. It’s everything you need to audit, plan, refresh, and monitor your content in one place.

Let’s break it down even further:

Dashboard → Your SEO command center

The first thing you’ll see is your new Dashboard: a high-level view of your domain’s SEO health.

Track keyword rankings, monitor performance shifts, and stay ahead of drops with real-time alerts. You’ll also get goal tracking and point-in-time comparisons to keep stakeholders in the loop.

Point-in-time comparisons show you:

• new articles you created from Topical Map
• articles you refreshed from Content Audit
• notes about core Google updates

You’ll receive extra context around your content work, which is helpful when analyzing spikes, drops and general trends in performance over time.

Ideal for: teams reporting to leadership, agencies managing client KPIs, and anyone tired of building manual reports.

Practical application: Use it to report to leadership, track progress on SEO goals, or spot issues before they snowball.

Content Audit → Spot under-performers, quickly

Surfer scans your domain and Google Search Console, and identifies pages that aren’t pulling their weight. You’ll get a clear list of content to refresh, with smart suggestions based on actual performance—not vague or generic “best practices.”

Auditing a site used to take hours, but it’s always been an essential step.

Content goes stale fast. The amount of all content on the internet doubles every month. Refreshing is often easier and less time-consuming than writing from scratch—and you may already have content that you can capitalize on.

Continuous optimization (or re-optimization) is a must, because once created content becomes outdated, it quickly loses value and can even hurt your domain in the long run. And with Content Audit, you can laser-focus on pages that will bring you almost instant SEO wins—all you need is a few clicks to refresh any flagged page.

Ideal for: content teams with limited bandwidth, SEOs trying to scale optimizations, or anyone who’s ever said “I’ll get to that audit later…”.

Practical application: Turn vague “we need to optimize our content” conversations into clear action plans.

Topical Map → Find the gaps (and the gems)

What’s working? What’s missing? Where can you really compete?

Topical Map uses GSC data to uncover the themes and clusters your domain is already ranking for—plus the ones you should be targeting.

You’ll see keyword relationships, topic gaps, and content opportunities, visualized and ready to act on.

Ideal for: in-house marketers building content strategy, or agencies delivering SEO roadmaps backed by data.

Practical application: Stop wondering what to publish next. See where you can build authority and close topic gaps based on real performance and competitive analysis.

If you don’t know what your competitors are doing—you’re flying blind and leaving valuable insights on the table.

Topical Map lets you spy smarter: see what they’re covering, where they’re strong, and where they’ve dropped the ball. Then fill those gaps and win the clicks.

You’ll get:

1. Competitive Edge: Discover which topics competitors cover thoroughly and where they fall short.
2. Better Targeting: Focus on high-impact, less competitive keywords.
3. Informed Strategy: Tailor your content plan to outperform competitors in specific niches.

Weekly recommendations = practical next steps

Sites isn’t just a static snapshot, it evolves with you.

Fresh content = better rankings and better AI visibility. Up-to-date, comprehensive content ranks best and gets included in LLMs like ChatGPT.

Get weekly insights on what to prioritize next, so you’re never guessing where to spend your time (or your budget).

What makes Sites different?

• It’s built on your real data—no need to tag or input anything manually
• It’s designed for non-specialist users—not just SEOs
• It gives you weekly insights, so you know where to focus (even when you’re busy)

You don’t have to go digging for answers. Surfer brings them to you—already prioritized.

So, whether you're managing a single domain or a full portfolio, Surfer’s Sites gives you instant clarity on your SEO status and your next best move.

Sites is available now!