I may look like a ghost this month (yes, literally — check the picture), but these updates are alive and kicking. From keyword ranges resurrected from the dead 👀 to smarter AI workflows and hauntingly accurate visibility insights, this roundup is packed with treats — no tricks.
Let’s lift the veil and see what’s new at Surfer.
Keyword Ranges Are Back — But Don’t Stop There
You asked, we listened: keyword ranges in Content Editor are back!
They’re here to help you fine-tune the length and structure of your article, but remember — it’s facts and entities that truly move rankings now, not how long your article is.
Our study of 1 million articles proves it: word count doesn’t matter anymore.
👉 See why, and what to focus on instead→
Brand Knowledge — Now Live for Everyone
Teach Surfer about your business so that we can write better for you.
Brand Knowledge is now live for all users — and works across every AI feature, including Surfer AI.
You can access it directly from any article draft in Content Editor or through Settings.
Add your domain, and Surfer will auto-fetch key details about your business: topics, competitors, description, and even your ideal customer profile.
Edit what you need, save it, and every AI tool (from Auto-Optimize to Surfy) will write with your brand details in mind — automatically.
AI Search Guidelines [Beta Testers Wanted]
We’re introducing AI Search Guidelines — the final piece of AI optimization that helps you structure SEO content the way LLMs actually prefer.
Once refined, they will be added to the Content Editor's live guidelines and help you quickly turn any text into an AI-friendly format that increases your chances of being cited and mentioned.
Want early access and a say in shaping the feature? Hop on a demo and we’ll enable it for you: https://calendly.com/annajagiello/30min
New in AI Tracker: Export, Compare, Share, and Analyze
We’ve supercharged AI Tracker to make reporting and insights smoother than ever:
- Export your data from the Sources, Competitors, and Prompts tabs in a single click.
- Share your Overview tab via a view-only link — perfect for client updates or board reports, where quick insights matter more than detailed tables.
- Compare brands side-by-side to uncover strategy gaps and stay ahead.
- Filter by date with the new Date Picker, showing exactly where historical data for your projects exists.
No more manual reporting— just clean, shareable, AI visibility insights.
Confidence Score in AI Tracker — Smarter Outreach, Less Guesswork
Inside the Sources tab, you’ll now find a new Confidence Score with visual graphs showing how often each source gets picked up by AI models.
The higher the score (and the sharper the graph), the higher the source’s potential for visibility.
Use it to prioritize outreach and make every mention count.
Learn on YouTube
In Case You Missed It
That’s it for this month’s Surfer updates — no jump scares, just smarter workflows, sharper AI, and a few features back from the dead.
Find all updates 👉 here 👈
Not surfing with us yet? Sign up today: 👉 click! 👈
Now go test them out, show off your wins, and remember: in the world of SEO, invisible brands don’t get chosen.
Until next time, keep haunting the SERPs 👻
