Let's get the obvious out of the way: the business world is competitive, and high-quality leads are essential for financial stability and sustainable growth for your company.
Just relying on organic traffic won't do the trick these days.
Your competition is way ahead, actively reaching out to potential buyers (i.e. leads).
However, lead generation can be quite a hassle.
It's slow, time-consuming, and can burn a hole in your pocket.
Buying leads might seem like a simple fix, but there's a catch to it as well. Not all lead sellers can be trusted. Fortunately, we've done the homework and gathered a list of the best websites to buy lead lists.
What is a Lead Provider?
A lead provider is a company that specializes in generating leads for businesses. They invest time and effort in finding potential customers and then sell these leads onward to others.
Reliable lead providers make sure their data is accurate and up-to-date.
They check if the leads they provide are valid and relevant.
It's super important to work with a lead provider that keeps their data up-to-date.
Old leads can be a waste of time and have you chasing after p who aren't interested anymore. It's like trying to catch a train that has already left the station.
Be careful with lead providers who don't clearly say how they get their data.
They might be using sources that are not trustworthy. Similarly, a lack of reviews or feedback about a lead provider is another red flag.
Should you buy leads?
You should consider buying leads if you don't want to spend the time into building them yourself.
Purchasing them frees you up to focus on other important aspects of your business.
Lead generation is a tiered process.
Creating a strategy and starting a marketing campaign isn't an overnight task.
It needs time and effort.
And if you go that route, it's essential you get it right as getting qualified leads can either make or break your business.
While both can be advantageous, outsourcing your lead generation is a lot more lucrative. Especially if your staff is already spread thin and you're keen on saving every penny.
Still not convinced? Here's how purchasing leads can help tackle challenges your business might be facing:
- Empty sales pipeline: If you don't have any customers coming in and are looking for a sales acceleration solution, purchasing leads can be the solution. Now you have a list of potential customers to work with that can turn into buyers with a little convincing.
- Expanding rapidly: Companies looking for rapid growth usually don't have the time to plan out an elaborate strategy to bring in new leads. Purchasing leads is a good alternative that can help you maintain your momentum without running out of prospects to pitch.
- New products or services: Businesses launching new services will find their old leads aren't much help in generating sales. Building fresh leads will shorten the turnaround time before you start seeing ROI.
Things to consider before buying leads
Not all lead providers are reliable.
In fact, if you end up purchasing leads from a dubious seller, it's not just a waste of time and energy—it can actually put your entire business at risk.
But here's the good news: distinguishing between reliable and sketchy lead providers isn't all that tricky if you know what to watch out for. Here are a few key things to keep in mind when picking your lead provider:
1. Review the offer
Double-check the leads to ensure they're as desired. Keep an eye out for any mentions of how the leads were generated. Also, check how many leads the platform allows you to access per day/month.
Choose an offer that meets your lead-buying goals.
You don't want to be stuck with a service that only allows limited access to prospects.
2. Compare prices
It's best to have a look around and check the prices of various platforms before making your decision.
Once you get an idea of what the average market price is, you'll be better equipped to know whether you've got a fair deal.
Look for a seller that falls within the mid-range pricing; that's usually the sweet spot where you balance lead quality and value for money.
3. Check the seller’s credibility
Have a look at the lead provider's website and check to see if they have any testimonials displayed.
Any case studies detailing how their leads have made a difference is another green flag.
Transparency regarding how they collect their data can also give you an idea of whether or not they're legitimate.
The EU has a general data protection regulation in place to protect user data, any mention of this on their website is also a good sign.
4. Verify samples
When evaluating lead samples, consider their relevance to your target audience.
If they have a free trial use it to get access and see if there are an adequate number of prospects for your niche. Contacting a few to check if the information provided is also a good idea.
Aim for a balance between lead quality and quantity.
5. Look for reviews and social proof
It's always a good idea to conduct a little digging on the lead provider to determine how others have fared working with them
Capterra and G2 are two platforms that allow users to leave reviews for sellers.
A score of at least 4 out of 5 stars is a good sign.
If you have specific questions, you can post them on Reddit or relevant Facebook groups. These consist of people who have used the platform and can provide details.
Best 17 places to buy leads
Now that you're familiar with the ins and outs of buying leads and what to consider, we've got you covered with a list of recommended platforms to help you get the job done.
Here are the 18 best websites to buy leads.
1. Apollo
Capterra Rating: 4.6/5
Apollo is a popular name among marketers.
They have an extensive database of over 250 million leads and a robust filtering tool to go along with it.
You can refine the results according to your industry, job title, location, and more.
Using these, you can target your ideal audience with precision and avoid spending on leads that lead to no return.
Apollo also offers CRM integration capabilities, either with WordPress or other platforms.
The tool also provides a lead-scoring functionality. This enables you to assign ratings to each prospect based on their likelihood to convert.
All in all, it's a must-have tool for businesses looking to supercharge their sales efforts.
2. Cognism
Capterra Rating: 4.5/5
Cognism is a sales prospecting tool with a global B2B contact and company database.
You can use filtering options such as job title and seniority to find leads matching your ideal customer profile.
Cognism has a unique feature to help you prioritize leads based on deciphering user intent and buying signals that can trigger a sale.
Lead lists can often be overwhelming so knowing which of your prospects is in the buying stage is an efficient way to determine sales potential.
The lead tool has existing integrations with Salesforce, Outreach and HubSpot.
Cognism offers a Chrome extension that you can use for prospecting on LinkedIn and enriching LinkedIn Sales Navigator lists with emails and verified cell phone numbers.
3. LinkedIn Sales Navigator
Capterra Rating: 4.5/5
LinkedIn Sales Navigator is a LinkedIn-offered tool that connects you with relevant leads.
And since it's offered by LinkedIn, the most popular networking app, you have access to a large database of business leads to work with.
It operates on a credit system, where you use credits to reach out to leads.
Each time you manage to hear back, you earn additional credits. However, these are tightly controlled by LinkedIn to avoid spam. You get access to 20 per month through the basic plan and can accumulate up to 150 credits in total.
So, it's important to make those credits count by only targeting leads most likely to respond.
4. UpLead
Capterra Rating: 4.7/5
UpLead is another lead-generation tool that puts you in contact with professionals.
With more than 135 million prospects in their network, it isn't as vast as either LinkedIn or Apollo.
But the lead data is still large enough that you're almost guaranteed to find the right matches.
You might find UpLead's basic plan a bit pricy, but they do offer a 7-day free trial.
Use it to try out the platform and see if it's worth the investment.
The best part?
UpLead doesn't just let you know the email and profession of your prospect and send you off to fend for yourself; they provide a detailed rundown of the lead's profile including their background and socials, so you can make your pitch more personalized.
5. BuiltWith
Capterra Rating: 4.2/5
BuiltWith is another tool that allows you to tap into a treasure trove of data to help you buy leads online.
However, what sets BuiltWith apart from competitors is its Google-like search engine capabilities – but to find leads.
Let's say you're a software company seeking potential partnerships.
By using BuiltWith, you can search for websites that utilize specific programming languages, helping you identify businesses that align with your needs.
You can then reach out to the prospects and pitch your services.
This approach is significantly different from what most other lead generation platforms offer. It can be a lot more lucrative if you want a more personalized approach to finding leads.
6. Lusha
Capterra Rating: 4.0/5
Lusha is an excellent option to buy business leads much like UpLead, Apollo, LinkedIn, and other platforms we've discussed.
But with an interesting trump card: their collection of 50 million direct-dial phone numbers, including those that are typically hard to find.
Plus, their browser extension allows your sales team increased convenience by letting them withdraw contact details directly from LinkedIn or any other website.
It's also one of the more pocket-friendly tools out there, so if you're tight on your budget, Lusha is a good option.
7. Hunter.io
Capterra Rating: 4.6/5
Hunter.io takes a different approach compared to other platforms when it comes to buying sales leads.
It specializes in email finding rather than traditional lead generation.
Start by simply entering the domain you're interested in into the search bar.
The tool will then provide you with a comprehensive list of associated emails, complete with the names and positions of the email holders within the company.
If you already have a list of websites you want to target but have no way to contact them, then Hunter.io can come in handy.
However, if you need something that can find prospects and provide their information, this may not be the best option available.
8. RocketReach
Capterra Rating: 4.2/5
Like Hunter.io, RocketReach is another email finder tool that doesn't function as a conventional platform to buy sales leads.
They have an enormous database of over 700 million emails.
So it's likely you will find the contact information for most of your desired individuals.
The RockerReach Chrome extension is an added bonus that simplifies the process.
Use it to extract info while scrolling LinkedIn or their website.
Again, it's a great option if you already know which companies you're looking to target. But if you don't have prospects in mind, or need to generate leads from the ground up, it isn't the best option.
9. ContactOut
Capterra Rating: 4.4/5
ContactOut is also an email finder that allows you to find and reach out to potential customers and pitch them your product.
When you're on LinkedIn, just use the Chrome extension to grab data points easily.
Plus, you can connect the tool to Zapier, Hubspot, Salesforce, and other ATS/CRM integrations for a smoother experience.
Besides these, you can also enter an email address and have the tool find out the LinkedIn profile attached to it or enter a company domain and get a list of all emails and phone numbers associated with it.
10. LeadIQ
Capterra Rating: 4.4/5
LeadIQ allows you to find lead information ins seconds and send it onward to your CRM with a click of a button. Simply click on the Chrome extension when on LinkedIn and wait for the tool to work its magic
Once you have your list of leads, you can save it into a sequence to come back to later.
Once you have enough information about prospects, LeadIQ then allows you to start focusing on personalized outreach.
11. LeadFuze
Capterra Rating: 4.7/5
LeadFuze is a prospecting tool with which you can get access to the emails and phone numbers of more than 500 million potential consumer leads. You can search for prospects using relevant domains, location, industry, and more.
However, the highlight is LeadFuze's proprietary AI tool, FuzeBot, which automates the more mundane tasks sales professionals have to perform.
You can hand over the reins to the bot and let it find and makes lists of possible leads based on your criteria for you to come back and review them later.
12. Leadsforce
Capterra Rating: Not Rated
Leadsforce is one of the more recent additions to the long list of lead generation tools.
They haven't managed to garner many reviews on Capterra, but they do show a lot of promise.
It comes with the usual list of filters that allow you to find business leads based on location, position, industry, revenue, and other related information.
Their database isn't as large as other competitors.
But to make up for it, they do claim to vet each lead personally before making it available on their platform. This can go a long way if you're having constant issues with bounced emails or wrong phone numbers.
13. CIENCE GO Data
Capterra Rating: Not Rated
CIENCE GO Data is an intelligence platform that offers a database of 300 million validated lead records.
Instead of giving you a plain list, it creates a custom group of leads tailored specifically for your company.
CIENCE can also help you display targeted ads to people who have visited your website, provide personalized research, and even assist with reaching out to potential customers.
14. ZoomInfo
Capterra Rating: 4.2/5
ZoomInfo is another platform that connects you with high-quality leads. Use their filter tool to find people based on their job titles, what industry they're in, and their company size.
It also comes with a lead-scoring tool that ranks leads based on how likely they're to respond.
This gives you an idea of what to expect when reaching out to prospects. Plus, their data enrichment functionality automatically deletes low-quality leads.
You can also integrate it with your CRM or a range of other platforms to make the most out of your time without having to switch between tabs every minute.
15. AeroLeads
Capterra Rating: 4.5/5
AeroLeads is a fantastic lead-buying platform.
It helps you find the contact details of business people and companies quickly and accurately.
Plus, it integrates seamlessly with popular CRMs like Salesforce and Hubspot.
This means you can easily transfer your lead contact information and make the overall sales process a lot more convenient.
16. Salesfully
Capterra Rating: 4.1/5
Salesfully has over 140 million contacts within the United States.
They're a subscription-based lead generation platform that allows you to source an unlimited number of leads without any extra charges.
This is vastly different from most other platforms, so if you need a large number of prospects and don't wish to dig deeper into your pocket for each, Salesfully is the best affordable solution.
17. LeadMine
Capterra Rating: 4.6/5
LeadMine is an impressive lead generation software trusted by 1000 companies globally.
Their promise of 95% accuracy in finding your target customers and their email addresses is quite impressive.
Once you've found those highly targeted leads, you can easily store their contact info in your prospect list, export it to a CSV file, and start sending them personalized emails.
18. Anymail Finder
Capterra Rating: 4.5/5
Anymail finder simplifies the process of finding email addresses for individuals or companies, making it easier to connect with potential leads.
To get started, you simply have to enter the name of the person and the domain of their company to pull out their contact information.
Key Takeaways
- Quality leads are essential for boosting sales, but it's a slow process.
- Lead generation can be a hassle, consuming time and money. That's why buying leads from trustworthy data providers can be a game-changer.
- With lead providers, businesses can focus on what they do best: selling their products, while leaving the lead generation process to the experts.
- Purchasing leads can help solve common challenges like having an empty sales pipeline, rapid expansion goals, or launching new products/services.
- To ensure a successful purchase, it's important to carefully review offers, compare prices, check the credibility of providers through testimonials and transparency, and verify lead samples.
Conclusion
Buying leads is an amazing alternative that saves you both time and resources, as opposed to generating them yourself.
When choosing a platform, do your due diligence to make sure it fits your requirements. A lot of the tools limit how many leads you can access per month, so keep a lookout for that and ensure you get your money’s worth.
Also, make sure they aren't overcharging. Have a look around at the other tools and get an idea of what the usual prices are before making your purchase.
And finally, keep your expectations reasonable. Remember, these won’t be as personalized as the leads you might generate yourself, so don't expect all of the prospects to respond. But that doesn’t mean buying leads isn't worthwhile. Keep trying your luck through trial and error until you’ve got an idea of what works.
