The dawn of artificial intelligence has revolutionized the way we create content. With AI writing tools, the content creation process has become more efficient, accurate, and captivating.
And with that, the best AI writing tool supports your business growth as you scale your content marketing strategy to attract new leads and increase your conversion rate.
In this blog post, we’ll be exploring the top AI writing software for various content creation needs, from enhanced productivity and SEO optimization to social media content and long form writing.
Best 11 AI writing tools
With the best AI writing tool at your side, you can easily and quickly scale your content efforts. As you create more high quality content, you can rank higher, increase organic traffic to your side, and build a competitive advantage.
AI content is not protected by copyright, so don't worry about newly generated content.
See which of these 11 AI writing assistants are right for your content marketing needs.
1. Surfer AI
Surfer AI is a copywriting and content tool powered by artificial intelligence. You can use the AI writer to create high quality content, from blog posts and product descriptions to specific information.
It helps you generate article outlines and create content in a tone that matches your brand.
The tool is ideal for creating SEO-optimized articles, as Surfer AI allows you to produce and optimize long-form material for search engines.
To begin using Surfer AI, type in the primary term for which you want content to be produced.
Instruct the tool on a few preferences
- Your article's format
- Your brand's tone of voice
- Competing pages you want to analyze
- Appear human-like writing
- Any specific details to include in your article
These options will nudge Surfer to create an outline that you can change.
Surfer AI will generate a long-form blog post in the editing window where you can see your topic's Content Score and secondary keywords.
You can also use Surfy if you prefer more control. Surfy is an AI writing assistant that can help you research, edit, and rewrite selected parts of your article.
In an internal study, surfer users reported that the quality of content made by Surfer AI is the same as or better than content written by writers who charge an average of 9 cents per word.
Surfer's writing platform is unique because it offers a complete content writing workflow. In addition to generating AI content, you can automate including internal links in your article.
If you prefer to remove AI content, Surfer's Humanizer tool can rewrite your content to appear like human writing without changing its meaning.
The AI writing software also offers collaboration and version history features, that set it apart from other AI tools.
Surfer's AI writing software has great reviews, scoring a solid 4.8 out of 5 on G2, an independent review site where users leave a score and comments.
Benefits
- Use the Surfy writing assistant (your new BFF) to quickly help you refine, rephrase, and edit your content
- Surfer AI uses a proprietary algorithm, which sets it apart from other AI writing tools that are just layers on GPT models.
- Generate AI text in 4 steps: choose a keyword, adjust the article settings like tone of voice and structure, review the outline and add custom knowledge to boost E-E-A-T, and let the tool write compelling copy
- Have SEO-optimized content that ranks ready in less than 20 minutes
Challenges
- Is not free
Best for
Surfer AI is best for freelance content creators, digital marketers, and content agencies that want to create SEO-optimized content using various tools, such as Surfy, Content Editor, and Keyword Research.
Pricing
Surfer's Basic Plan starts at $69 per month.
2. ChatGPT [free]
ChatGPT (Chat Generative Pre-Trained Transformer) is an AI language model that’s created by OpenAI.
The AI powered tool was mainly designed for natural language understanding and generation, but you can use it to write AI copy, from website copy, social media captions, product descriptions, and more.
The AI writer is particularly useful because of its state-of-the-art language model and human-like interactions. When you load prompts for ChatGPT to execute, you feel as if you are communicating with another person.
If you're wondering whether you can use AI content on your website, the answer is yes. But make sure you spend some time improving the content if you're using ChatGPT.
ChatGPT scores 4.7 out of 5 on G2, meaning it has many positive user reviews.
Different from Surfer AI, ChatGPT can help you create content, however it won't be content that's optimized to rank.
Benefits
- Has prompts if you need some inspiration
- Use ChatGPT with more than 70 plugins, like Link Reader, Expedia, Web Pilot, and Zapier
- User-friendly interface with no learning curve (except how to be specific with prompts to get the results you want)
- Can give corrections to the AI tool when the results are incorrect
Challenges
- Can only scrape web content until January 2022
- User input is limited to 50 prompts for every 3 hours
Best for
ChatGPT is best for freelance writers or agencies who need a rough first draft.
Pricing
The free version of ChatGPT uses ChatGPT-3.
Pay $20 per month to access ChatGPT Plus for more advanced language models and greater accuracy when creating content.
3. Hyperwrite [free plan]
Hyperwrite is an AI writing assistant that uses GPT-4 and ChatGPT artificial intelligence language models. It helps you with research and content creation.
Use Hyperwrite to create blog posts, emails, research summaries, press releases, social media updates, creative story ideas, and product descriptions.
Hyperwrite has a 5 star rating on G2.
Benefits
- Has 100+ useful templates to help you create the content you need (e.g. Auto Blogging, Tweet Generator, Sous-Chef to create meal ideas and recipes, Brainstorming Tool, Explain Like I’m 5, and Magic Editor)
- Use AutoWrite and TypeAhead to help you finish any writing task
- Make research easy with HyperChat
- Tailor the AI generated text for your writing style by using the Chrome extension
Challenges
- HyperChat can only scrape information until 2021
- The plagiarism checker isn’t 100% accurate
Best for
Use Hyperwrite if you create a variety of content on a regular basis and want help with research.
Pricing
Hyperwrite offers a Free Forever Starter plan. You get access to 15 generations, 15 rewrites, and 500 TypeAheads a month.
The Premium plan costs under $20 per month.
4. Copy.ai [free plan]
Copy.ai lets you use generative AI to create content and get your work done faster. Use Copy.ai to write long form articles, social media posts, product descriptions, content briefs, ad copy, and sales copy.
This AI writing software is ideal if you want to build advanced workflows to automate repetitive tasks and campaigns - at scale.
Use the Ecommerce, social media, sales, and SEO workflows and add the processes you need to automate, check the results, and run it.
It’s easy to create content with Copy.ai. Simply choose the title, tone, keywords, and search intent or goal.
Then, review the AI generated outline, and let the tool work its magic. Check and edit the content and copy and paste it into your content management system.
The tool has a good rating on G2 (4.7/5). It has various resources - a blog, workflow tutorials, and webinars - you can tap into to optimize your usage of Copy.ai.
Benefits
- 90+ templates to choose from (e.g. blog posts, social media posts, listicles, email, and social landing pages)
- Infobase feature references and reuses your brand’s content like your products, services, and target audience to create on-point content in your brand voice
- Use the Improve function to improve your prompts for better quality AI copywriting
- No learning curve as the AI writing assistant is intuitive and user-friendly (plus, there’s a helpful starting guide)
- Support in 25 languages
Challenges
- Can’t natively generate video or images
- Support doesn’t work on weekends so if you need help, you’re outta luck
Best for
Copy.ai advertises that it’s great for beating writer’s block. The AI text generating tool is best for small teams or entrepreneurs as the Pro plan has 5 seats.
Pricing
Copy.ai offers a Free Forever plan that’s ideal to test the tool.
The Pro plan starts at $36 per month (billed yearly).
5. Jasper [free trial]
Jasper is an AI writing assistant that helps you create high quality content efficiently.
The tool incorporates large language models, such as GPT-4, Claude 2, and PaLM 2, to ensure accurate and coherent content.
With its user-friendly interface and browser extension, JasperAI is an ideal choice for authors looking to improve their writing style and generate content that truly stands out.
Add your seed words (or keywords) in the Jasper interface, and the tool can create a 1,500 article in mere seconds.
It has a rating of 4.7 stars (out of 5) on G2. To help you get started with Jasper and get the most out of it, consult the Live Q&A, the Jasper Community, Help Docs, and Jasper Jumpstart, a 45-minute video series.
Benefits
- Use the Brand Voice and Knowledge feature to teach Jasper about your brand to create content in the right brand voice
- More than 50 templates (from blogs and emails to marketing copy) to choose from to help you create content in the right format
- Choose from 11,000 fonts and 2,500 writing style categories
- Integrates with SurferSEO, Grammarly, Zapier, Google Chrome, and more
- Translate your content in 30+ languages and tap into other markets
Challenges
- System becomes slow when you don’t regularly clear your chats
- Content can be repetitive so make sure you check and edit before you publish or share with a client
Best for
Jasper is best for digital marketers, whether they work individually or part as a team.
Pricing
Opt for a free trial to test Jasper out. The Creator plan starts at $39 per month (billed annually).
6. Rytr [free plan]
Rytr is an AI powered writing assistant that helps content creators, marketers, and agencies create high quality content.
Rytr uses GPT-3 technology, and it is particularly useful to help you create short texts like Facebook ad copies, social media posts, and content briefs.
While the tool can create content in various formats and more than 20 tones, you can also edit existing content to rephrase it, shorten it, or check it for grammar.
The AI text generating tool has a “premium community,” so you can connect with like-minded individuals to optimize your use of Rytr and learn more about AI writing. On G2, Rytr has a 4.7 rating.
Benefits
- Create content in 40+ use cases (or templates), or create your own
- Make life easier with the Rytr plugins for WordPress, Shopify, Semrush, and other apps
- Has a built-in SEO analyzer to help you find keywords and create content briefs
- Manage your writing workflow by storing and organizing your docs in one place, creating a team account, and working in docx or html format
- Create content in more than 30 languages
Challenges
- Can set a creativity level but it doesn’t produce different or more engaging content
- The interface can be confusing at first so there’s a bit of a learning curve
Best for
Rytr is best for content creators who need to produce short form content on a budget.
Pricing
Rytr has a free plan in which you can generate 10K characters (±800 to 1,000 words) a month.
The most inexpensive paid plan is the Saver plan, starting at $9 per month for ±10,000 words, while the Unlimited plan costs $29 per month.
7. Bramework [free trial]
Bramework uses natural language processing (NLP) algorithms to create SEO-friendly blogs. In about 5 minutes, you can generate a 1,000 word article that’s tailored to a specific topic.
To make the most of Bramework, check out their Getting Started Guide, tutorials, and Academy.
Bramework has a 4.7 rating on AppSumo and 4.8 stars on GetApp, so it’s highly rated by users.
Benefits
- SEO Ranking feature gives you recommended keywords, keyword trends, and keyword rank tracking via Semrush so you can create SEO-optimized articles
- Use the Image Finder feature to find optimized royalty-free images from Unsplash to make your content more engaging
- Create titles, blog outlines, summaries, and listicles and rewrite content
- Use the Bramework WordPress plugin to publish your blogs directly to your CMS
- Integrates with Copyscape to check your AI generated content for plagiarism
Challenges
- Can only create blog articles with the tool; it’s not ideal for writing product descriptions, ad copy, landing pages, social media posts, or ebooks
- Blog writing is only in English
Best for
If you need to create blog content for yourself or for clients, then Bramework is ideal.
Pricing
Bramework offers a free trial so you can test the tool. If you like what you see, the Grow subscription plan costs $19 per month (billed annually) and you can generate up to 100K in words every month.
8. AirOps [free plan/trial]
AirOps uses GTP-4 32K, Claude 2, and Llama so you can generate AI content and design and launch large language models (LLM) workflows.
Use the fully customizable templates, AI memory solution, and experiment with OpenAI, HuggingFace, Google, and Anthropic to make your prompts great.
AirOps is particularly useful for content outputs, sentiment analysis, and to create custom AI apps without writing code.
Join the AirOps Slack community for help, support, inspiration, and to connect with other AirOps users (or builders).
Benefits
- 10+ templates to get you started (e.g. SEO article writer + interlinking, long form document writer, document summarizer, and text to takeaways)
- Generate creative ideas, such as long-tail page and competitor sitemap ideas
- Use existing content, like discussion forums and videos, to create articles
- Build simple or complex workflows, like generating content at scale (in bulk or on schedule)
- Use AirOps Studio to run tasks at scale; upload a CSV file or add the AirOps extension to your Google Sheet
Challenges
- A steep learning curve
- Pricey since you pay a monthly subscription fee and can be charged extra if you need to use more Tasks
Best for
AirOps is best for digital marketers and advertising agencies that want to optimize their online advertising campaigns with the use of an AI writing tool with LLM workflow capabilities.
Pricing
AirOps has a free plan (or rather, 7-day free trial) that’s meant for exploring the tool.
The Pro subscription plan costs $49 per month and you can create 5K worth in monthly tasks.
9. Quillbot [free]
QuillBot is a web-based AI text generator and paraphrasing tool that helps you avoid plagiarism by summarizing and rephrasing content. The Co-Writer tool in an all-in-one feature that combines QuillBot’s tools so you can harness the power of AI to:
- Research
- Write
- Cite and reference
- Check grammar
- Access analytics like word count and how the content sounds
Create articles, essays, emails, product descriptions, long form content, and social media posts with the help of QuillBot’s AI writer.
The AI writer has a 4.6 rating on Capterra. Visit the Knowledge Base and blog to learn more about QuillBot.
Benefits
- Easy-to-use interface with quick access the Paraphraser, Grammar Checker, Plagiarism Checker, Co-Writer, Summarizer, Citation Generator, and Translator tools
- Use Quillbot in Chrome, MacOS, and Word
- Translate text in 40+ languages
- 9 paraphrasing modes, such as creative, academic, formal, and simple
- Can upload PDFs and documents into Co-Writer
Challenges
- Not a “traditional” AI content generator where you enter a prompt or create text based on keywords and instructions
- Limited capabilities if you use the free version
Best for
QuillBot is best for content marketers because it offers an innovative approach to creating content by color-coding changes in the paraphrased text. This allows users to keep track of the alterations made, ensuring that the final output is not only plagiarism-free but also engaging and relevant for the intended audience.
Pricing
QuillBot has a free option, but it’s quite limited. You can only paraphrase 125 words or summarize 1,200 words at a time.
The Premium subscription costs $4.17 per month (billed annually). It comes with a 3-day money-back guarantee, and you get access to more features and unlimited words.
10. AI-Writer [free trial]
AI-Writer is an AI text generator that can create articles within a few minutes. Use this writing tool to create authoritative, SEO-friendly text and verify the information with the list of citations provided.
There’s a three-step Wizard Workflow that helps you quickly create content. Choose the keywords, edit the subtopics, and set the word count.
The AI created content comes with a fact-checking panel so you can verify the information for accuracy. The list of citations is there if you want to dive deeper into fact-checking.
On G2, AI-Writer has a score of 3.9.
Benefits
- Basic interface, but it’s easy to use
- Say goodbye to writer’s block with the Topic Discovery feature, which helps you uncover new subtopics
- Reword existing text with the click of a button
- Publish AI content directly to WordPress
- You can enjoy two month’s services for free with a yearly subscription
Challenges
- No writing templates, making it challenging to create content in the right format
- SEO-text editor is quite basic and can do with improvements, such as search engine analysis and SEO score optimization
- Content may contain grammatical errors (there’s no language/grammar checker), meaning the content needs human editing before it’s ready for publishing
Best for
AI-Writer is best for freelance content creators and digital marketers that need to create verifiable long form content.
Pricing
You can try AI-Writer by signing up for a free trial. If you like what the tool can do for you, opt for a Basic plan to create a monthly max of 40 articles at $19 per month.
11. Wordplay [free trial]
Wordplay.ai uses generative AI technology to create long form web content, such as blog posts, web pages, and marketing content. You can also generate blog ideas for inspiration.
There are six modes for the AI powered tool:
- Guided Mode, where you start with a keyword and Wordplay guides you through the process of creating a title, introduction, and headings. The tool then creates a complete article based on your input.
- Title Mode helps you create bulk articles at once. Simply write a description and choose the word count, and Wordplay does the rest.
- Outline Mode uses your outline to generate an AI article.
- Bulk FAQ Mode helps you add depth to your content by answering a list of questions.
- Bulk CVS Mode, where you upload a CVS file with blog outlines to Wordplay, and the tool creates content in bulk.
- Topic Mode writes an article based on the topic you entered.
Consult the Wordplay Academy and YouTube Channel to use Wordplay.ai to the fullest.
Benefits
- Create content that Google will love with the help of Google-friendly features to help you win that coveted Featured Snipped space or show up in the “people also ask” section
- Writes AI content that’s 95-100% grammatically correct (but it may contain punctuation and grammar mistakes)
- Use Wordplay API to integrate the tool into other apps, create content at scale, or make your own workflows
- Can create AI content in more than 20 languages
Challenges
- The best plan (Platinum) limits AI text generation to 300,000 words per month, which is highly restrictive if you run a big content agency (and the Enterprise option requires a pricey monthly subscription)
- Can remix or change the article if you aren’t satisfied with the output
- Not suited to created other types of content like Facebook ad copy, emails, and social posts
Best for
Wordplay is ideal for bloggers and other content creators who mainly create long-form content and can afford the pricey one-time payment.
Pricing
Wordplay.ai has a 7-day free trial in which you can create 5,000 words with the AI content generator.
Instead of monthly subscription options, Wordplay offers a “pay once, get access for life” offer. The Starter lifetime access costs $99 and you can create 7,500 words per month.
Conclusion
The right AI writing tool can take care of all your writing needs. It helps you create content in the right format and generate high quality, compelling copy that may be ready for the search engines.
With the use of natural language processing and generative AI technology, the best AI writing tools also create content faster so you can automate tasks and scale your writing process.
There are some AI text tools with advanced features that can fully meet your needs, but you may just have to mix and match to reach your content goals.
What AI writing software has helped you? Tell us more in the comments.
