While 2024 saw the continued emergence of AI language models, 2025 is expected to be the year of AI agents.
McKinsey’s latest survey reveals that 72% of organizations they polled have adopted AI in some form, compared to 55% a year ago.
Why does this matter?
Research by Boston Consulting Group shows that these businesses expect significantly higher revenue growth and cost savings than those still sitting on the sidelines.
Companies integrating AI agents into their workflows aren’t just keeping up; they’re pulling ahead.
We spoke with the marketing team at Lyzr.ai, an enterprise platform that enables organizations to build, deploy, and manage AI agents tailored to their specific workflows.
It offers a low-code interface, allowing users to create custom agents for tasks such as customer support, marketing, and sales without extensive programming knowledge.
They used Surfer to create and optimize content for their blog, increasing organic traffic by 150% in just 3 months between August and October 2024.
“We started using Surfer in August and we've seen an almost 200% increase in impressions and a 150% jump in organic clicks.”
- Vaibhav, marketing lead at Lyzr AI
In this post, we’ll unpack their SEO strategy and how they achieved significant growth in a short period.
SEO strategy
Here are 4 ways that Lyzr’s marketing team implemented their content strategy.
1. Optimizing content
Although Lyzr was publishing content frequently, they faced challenges in ensuring that their content was properly optimized.
“Researching the top articles on Google isn’t easy.
You can’t summarize the keywords that are missing or the links, and if you have covered the topic as a whole."
- Vaibhav, marketing lead at Lyzr AI
The team didn’t have a dependable way to identify missing keywords, pinpoint relevant links, and ensure their content included relevant keywords.
Using Surfer helps Lyzr set clear, measurable standards for content optimization since it makes it easier to analyze top-ranking pages, find linking opportunities and fine-tune keywords for SEO.
For example, their article on AI agents has a content score of 70 and covers the most relevant keywords well.
Surfer’s content scoring system gave their content team a simple way to evaluate and improve content performance.
By setting benchmark scores for every article, they aimed to maintain consistent standards of content optimization, which helped ensure that current and future content met the same bar.
2. Humanizing AI content
One of their main hurdles was improving the quality of AI-generated content.
While Vaibhav and his team published a significant volume of articles, much of them lacked the necessary storytelling, structure, and personal narrative of human writing.
Using an AI humanizer could therefore ensure that they maintained publishing momentum while converting AI-generated content into human like text.
3. Meeting user intent with content
Simply generating content at scale wasn’t enough. Understanding whether the content addressed what users were looking for remained a constant challenge for Lyzr.
As did ensuring that their articles covered topics comprehensively.
Vaibhav and his team understood that their content was only as useful as the answers it provided to their target audience.
When a user enters a query, our machines search the index for matching pages and return the results we believe are the highest quality and most relevant to the user's query.
– Google Search Central
Since Google’s ranking systems aim to showcase helpful and reliable information in top search results, Lyzr’s content must be created to benefit people, not just boost search rankings.
While Surfer’s Content score serves as a guide to creating relevant content, the Topics feature measures the degree to which a topic has been covered.
The Lyzr team can identify missing information gaps from their article and address these points to ensure comprehensive coverage.
4. Tracking SEO performance
Tracking each article's performance journey was another challenge Lyzr addressed with Surfer’s SEO tools.
Manual tracking methods made monitoring changes, correlating them to traffic growth or decline, and mapping this data over time difficult.
Surfer’s Content Audit tool made it easier to identify what worked and link organic performance to content changes and updates.
As Surfer presents opportunities to revisit existing content, apply more granular optimization, and increase content scores, this systematic approach ensures that each piece of content is optimized to stay competitive over time.
Takeaways
According to Menlo Ventures, AI-related spending skyrocketed to $13.8 billion in 2024, a sixfold jump from the previous year.
As AI companies attempt to seize a portion of this market, building thought leadership through content has and will continue to become essential for companies looking to stand out.
In an increasingly crowded market, high-quality content will allow Lyzr to differentiate itself by showcasing its unique perspectives, expertise, and innovative solutions, positioning its tools as trusted solutions in the eyes of its audience.
