Why Almost 40% of AI Citations Come from Your First 100 Words
We analyzed 100,000 AI citation placements across 10,000 AI Overviews responses and found 38% come from a page's first 100 words. Here's why position beats quality.
Insights
Jul 14
2026
Anna started her career in SEO, working on large-scale sites like OLX and DocPlanner, where she learned first-hand how search works. That path eventually drew her toward product management, where she could shape the entire user experience with marketplaces and later software. Today she’s a Product Manager at Surfer, building tools that help companies and agencies grow their visibility across Google and AI Search.
Why Almost 40% of AI Citations Come from Your First 100 Words
We analyzed 100,000 AI citation placements across 10,000 AI Overviews responses and found 38% come from a page's first 100 words. Here's why position beats quality.