Updates

This month, Surfer went full throttle.

🚀 3-minute articles in your voice? Done.

👁 AI visibility tracking across different LLMs? Got it.

⚡ Smarter workflows and fresher data? Live.

We rolled out major upgrades to AI Tracker, Surfer AI, Sites, Auto-Optimize, WordPress, and Content Editor—plus a new way to set your brand voice once and use it everywhere.

Oh, and a reminder: AI credits are 30% off until July 15. Grab them while they’re hot → only ~$6/article when you buy in bundles.

Explore all updates, try something new, and hit publish faster than ever.

Wondering if your brand shows up in AI answers? Now you’ll know.

AI Tracker now monitors Google’s AI Mode, AI Overviews, and Perplexity, on top of ChatGPT and ChatGPT Search. Track mentions of your brand, products, or key topics—see where you’re winning (or missing) in real AI answers, with weekly reports, prompt-level insights, and clean charts.

No guessing. No spreadsheets. Just visibility.

Tired of re-selecting your custom voice every. single. time?

Now you can set a default Custom Voice in your Org settings—and Surfer will apply it automatically across all supported tools: Content Editor, Auto-Optimize, Humanizer, Surfy, and more.

Your tone stays consistent, your workflow gets smoother, and your content sounds like you—everywhere.

Surfer AI just leveled up. What used to take 20 minutes now takes 3—without losing an ounce of SEO power.

Generate content that actually sounds like you, thanks to branded tone of voice settings and fully customizable templates. Whether it’s blog posts, VS pages, or YouTube scripts, Surfer AI is now your on-brand, on-speed writing machine.

Try SERP-based outlines, train it on your best content, set your voice once—and scale without losing your edge.

PS. To celebrate the new release, we're giving you 30% off all AI credits. Stock up now!

Auto-Optimize just leveled up—big time.

Now you get Version History and Version Comparison, so every optimization is saved, trackable, and reversible. Plus, you can apply your Custom Voice to keep tone on-brand with every update. And if you’re managing content at scale? The new API endpoint lets you run Auto-Optimize in bulk—no UI needed.

More control. More speed. More you.

The only data-backed tool that shows how often AI tools mention your brand, products, or topics—so you can win where search is headed next.

Your content was winning… until it wasn’t. Now you’ll know exactly when it starts to slip.

With Rank Drop Insights in Sites, we’ll automatically flag pages that lose rankings for 7+ days—showing you what dropped, when, and giving you a direct link to fix it fast in Content Editor.

No more guesswork, no more buried data—just clear, actionable alerts on what matters most.

No more guessing what to do next. Surfer now guides you through every SEO task—from audits to content creation—with ready-to-use workflows built for busy marketers.

Not sure where to start? The new Workflow tab in Content Editor walks you through every step—from blank doc to fully-optimized, LLM-ready content.

No guesswork, no overwhelm—just the exact tools you need, in the right order. Plus, toggle off the guidelines panel anytime for a clean, distraction-free writing space. 😎

Surfy’s been upgraded to act like a real assistant. It reads your outline, guidelines, competitors, and SERPs—and helps you research, write, edit, and even repurpose articles into other formats in one smooth flow.

Save and apply custom outline templates in Content Editor. Make sure every article follows your best-performing format—without starting from scratch.

We used to wait on Google’s “final answer.” Not anymore.

Sites now shows all available GSC data, including the most recent 48 hours—even if it’s not officially finalized yet. You’ll get early signals on traffic spikes, dips, and trends while they’re still happening.

Dashed lines = not yet confirmed. But the insights? Already useful.

Turn finished articles into ready-to-go social media post ideas. Promote makes cross-channel sharing fast, simple, and smart.

Publishing long posts with tons of images just got way smoother.

The Surfer–WordPress integration now supports async image loading, so even image-heavy content exports cleanly—without delays, timeouts, or broken uploads. Images load in the background, three at a time, while your post goes live without a hitch.

Async = less stress, faster exports.

We’ve improved how Sites detects the main keyword for your audits—so your guidelines, Content Score, and Auto-Optimize always start with the right focus.

Branded traffic? Priority pages? High-value URLs? Now you can filter your content data in the Sites Dashboard to focus on what actually moves the needle.

May’s updates focus on one thing: visibility that scales beyond traditional SEO. Surfer Sites now makes it easier to filter and analyze what matters, while Surfy’s upgraded brain helps you write, edit, and research in seconds. With step-by-step workflows, custom outline templates, and one-click LinkedIn post ideas, this update helps you get noticed—by Google and AI.

Everything you need, right where you expect it. We gave Surfer’s dashboard a glow-up—clearer, cleaner, and way easier to get around.

Share your drafts without the risk of edits. Invite others to leave comments only—perfect for clients, teammates, or your opinionated cousin.

Say hello to Sites — your new SEO mission control.

No more tab chaos or tool-hopping. Sites brings all your SEO essentials into one smart hub, powered by live data from your connected Google Search Console. Track performance in the new Dashboard, refresh underperforming content with Content Audit, and generate strategic ideas via Topical Map — all in one place.

And that’s just the beginning. Sites delivers weekly recommendations tailored to your site’s needs, so you always know what to do next.

Smarter strategy. Clearer insights. Less busywork.

Start using Sites and take control of your SEO like never before.

Surfer’s April update introduces Sites, the all-in-one hub to manage your SEO strategy with real-time insights from Google Search Console. From auditing underperforming pages to exploring Topical Map-driven ideas, Sites puts your entire workflow in one smart dashboard. You’ll also get smarter outlines in Content Editor, secure comment-only article sharing, advanced search filters in your dashboard, and fresh updates to our WordPress plugin. If you’re serious about scaling content and visibility in 2025, Sites is where your strategy starts.

Is your SEO stack ready for 2025? March brings big updates from Surfer: fill content gaps instantly with Coverage Booster, generate stunning AI images in Surfy, and strengthen internal linking with smarter, GSC-powered suggestions. Collaborate better with real-time comment notifications, and explore 54 new countries in Topical Map for location-specific ideas. Plus, get access to the Content Optimization Masterclass - free! Don’t miss out on the upgrades designed to help your content win this year.

With the new Surfer x Zapier integration, you can connect Content Editor with any CMS and automate your entire workflow. Auto-create SEO content with Surfer AI, fetch guidelines, export articles, and even publish - without lifting a finger. Whether you’re scaling content ops or just hate manual tasks, this update turns Surfer into your central publishing engine.

Your content pipeline just got a power-up.

Templates are here to make your job WAY easier. Whether you’re starting from scratch or working with existing content, Surfer’s Templates let you create SEO-optimized landing pages, product descriptions, comparison pages, local business content, and more—in just a few clicks. Access pre-set or custom templates via Insert Outline in Content Editor, or transform any draft into ready-to-publish content using Humanizer. From YouTube scripts to LinkedIn posts, Templates help you work faster, stay consistent, and scale your workflow—especially when paired with Custom Voice.

Your brand has a voice - now your content can match it. With Custom Voice in Surfy and Humanizer, you can rewrite entire articles in your exact tone and scale your messaging without losing SEO value.

Upload a 200+ word sample to train your brand voice, and let Surfy do the rest. Whether you’re managing multiple clients or building a consistent content identity, this feature helps you sound like you - authentic, polished, and optimized.

Add your voice. Stay on-brand. Save time. Every single time.

Discover what’s new at Surfer this February! Write faster with Insert Outline Templates, boost topical depth with Coverage Booster, and rewrite in your own voice using Surfy + Humanizer. Automate SEO tasks via Zapier, explore new Reports with activities, goals & timelines, and organize better with Audit folders. Plus, join the AI Tracker Beta and claim your free Content Optimization Masterclass - packed with expert workflows to scale organic traffic in 2025.

Start 2025 strong with Surfer’s latest updates! Unlock smarter content planning with enhanced Topical Map features like the Cannibalization Report and Topical Authority Score. Explore the upgraded Content Editor, collaborate better, and speed up writing with Surfy AI. Track performance with new Reports and Rank Tracker. Plus, don’t miss the free Content Optimization Masterclass - packed with expert insights to elevate your SEO strategy.