Updates
The only data-backed tool that shows how often AI tools mention your brand, products, or topics—so you can win where search is headed next.
No more guessing what to do next. Surfer now guides you through every SEO task—from audits to content creation—with ready-to-use workflows built for busy marketers.
Surfy’s been upgraded to act like a real assistant. It reads your outline, guidelines, competitors, and SERPs—and helps you research, write, edit, and even repurpose articles into other formats in one smooth flow.
Save and apply custom outline templates in Content Editor. Make sure every article follows your best-performing format—without starting from scratch.
Turn finished articles into ready-to-go social media post ideas. Promote makes cross-channel sharing fast, simple, and smart.
We’ve improved how Sites detects the main keyword for your audits—so your guidelines, Content Score, and Auto-Optimize always start with the right focus.
Branded traffic? Priority pages? High-value URLs? Now you can filter your content data in the Sites Dashboard to focus on what actually moves the needle.
May’s updates focus on one thing: visibility that scales beyond traditional SEO. Surfer Sites now makes it easier to filter and analyze what matters, while Surfy’s upgraded brain helps you write, edit, and research in seconds. With step-by-step workflows, custom outline templates, and one-click LinkedIn post ideas, this update helps you get noticed—by Google and AI.
Everything you need, right where you expect it. We gave Surfer’s dashboard a glow-up—clearer, cleaner, and way easier to get around.
Share your drafts without the risk of edits. Invite others to leave comments only—perfect for clients, teammates, or your opinionated cousin.
Say hello to Sites — your new SEO mission control.
No more tab chaos or tool-hopping. Sites brings all your SEO essentials into one smart hub, powered by live data from your connected Google Search Console. Track performance in the new Dashboard, refresh underperforming content with Content Audit, and generate strategic ideas via Topical Map — all in one place.
And that’s just the beginning. Sites delivers weekly recommendations tailored to your site’s needs, so you always know what to do next.
Smarter strategy. Clearer insights. Less busywork.
Start using Sites and take control of your SEO like never before.
Surfer’s April update introduces Sites, the all-in-one hub to manage your SEO strategy with real-time insights from Google Search Console. From auditing underperforming pages to exploring Topical Map-driven ideas, Sites puts your entire workflow in one smart dashboard. You’ll also get smarter outlines in Content Editor, secure comment-only article sharing, advanced search filters in your dashboard, and fresh updates to our WordPress plugin. If you’re serious about scaling content and visibility in 2025, Sites is where your strategy starts.
Is your SEO stack ready for 2025? March brings big updates from Surfer: fill content gaps instantly with Coverage Booster, generate stunning AI images in Surfy, and strengthen internal linking with smarter, GSC-powered suggestions. Collaborate better with real-time comment notifications, and explore 54 new countries in Topical Map for location-specific ideas. Plus, get access to the Content Optimization Masterclass - free! Don’t miss out on the upgrades designed to help your content win this year.
With the new Surfer x Zapier integration, you can connect Content Editor with any CMS and automate your entire workflow. Auto-create SEO content with Surfer AI, fetch guidelines, export articles, and even publish - without lifting a finger. Whether you’re scaling content ops or just hate manual tasks, this update turns Surfer into your central publishing engine.
Your content pipeline just got a power-up.
Templates are here to make your job WAY easier. Whether you’re starting from scratch or working with existing content, Surfer’s Templates let you create SEO-optimized landing pages, product descriptions, comparison pages, local business content, and more—in just a few clicks. Access pre-set or custom templates via Insert Outline in Content Editor, or transform any draft into ready-to-publish content using Humanizer. From YouTube scripts to LinkedIn posts, Templates help you work faster, stay consistent, and scale your workflow—especially when paired with Custom Voice.
Your brand has a voice - now your content can match it. With Custom Voice in Surfy and Humanizer, you can rewrite entire articles in your exact tone and scale your messaging without losing SEO value.
Upload a 200+ word sample to train your brand voice, and let Surfy do the rest. Whether you’re managing multiple clients or building a consistent content identity, this feature helps you sound like you - authentic, polished, and optimized.
Add your voice. Stay on-brand. Save time. Every single time.
Discover what’s new at Surfer this February! Write faster with Insert Outline Templates, boost topical depth with Coverage Booster, and rewrite in your own voice using Surfy + Humanizer. Automate SEO tasks via Zapier, explore new Reports with activities, goals & timelines, and organize better with Audit folders. Plus, join the AI Tracker Beta and claim your free Content Optimization Masterclass - packed with expert workflows to scale organic traffic in 2025.
Start 2025 strong with Surfer’s latest updates! Unlock smarter content planning with enhanced Topical Map features like the Cannibalization Report and Topical Authority Score. Explore the upgraded Content Editor, collaborate better, and speed up writing with Surfy AI. Track performance with new Reports and Rank Tracker. Plus, don’t miss the free Content Optimization Masterclass - packed with expert insights to elevate your SEO strategy.