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Pricing & Plans for teams that want to win AI search — not guess it

Standard
99
USD
per month
Align your team with a unified workflow and start growing your visibility in AI search.
Create or Optimize 360 Documents
Track AI Visibility
Track 25 AI Prompts, refreshed weekly
Integrations
1-click Content Optimization
Brand Knowledge
Team Collaboration
Plagiarism Checker
Peace of Mind
299
USD
per month
Dominate the market with uncapped optimization, API access, and VIP support.
Everything in Pro, plus:
Create or Optimize Unlimited Documents
Track AI Visibility
Track 100 AI Prompts, refreshed daily
Integrations
Advanded SERP Analysis
Personalized Onboarding
Dedicated Success Manager
API Access

Trusted by 150,000+ Content Creators, SEOs, Agencies, and Teams

Not sure yet? Start smaller — or go bigger.

Choose Discovery to test Surfer, or Enterprise if you need custom scale and security
Discovery
49
USD
per month
Draft and optimize content to establish a baseline presence in Google and AI search results.
Create or Optimize 120 Documents
Track 10 Pages
AI SEO Optimization Guidelines
Surfy (AI SEO Assistant) & Humanizer
Enterprise
999
USD
per month
Tailored packages
Lead your category with advisory-led strategy, automation, and enterprise-grade controls.
SSO & Enterprise-grade Security
Comprehensive Advisory Program
Legal Onboarding Assistance
Early access to new features
Custom Limits
Tailored Team Onboarding
White-label
Priority Support

Compare Plans

Discovery
49
USD
per month
Standard
99
USD
per month
Peace of Mind
299
USD
per month
Cover the basics. Create the foundational content you need to get started with Surfer and establish a baseline presence.
Stop flying blind. Finally see if your brand is the answer in ChatGPT, and optimize your content to win the citation.
Master the semantic web. Identify cannibalization, manage multiple brands, and get daily updates on how AI models perceive your authority.
Future-proof your scale. Unlimited optimization and API access give you the power to control your brand's narrative across the web.
AI SEO Optimization
AI SEO Optimization
AI SEO Optimization
AI Writing Assistant (Surfy)
AI Writing Assistant (Surfy)
AI Writing Assistant (Surfy)
Content Score
Content Score
Content Score
Humanizer
Humanizer
Humanizer
120 Documents
360 Documents
Unlimited* Documents
Plagiarism Check
Plagiarism Check
Plagiarism Check
1-click content optimization
1-click content optimization
1-click content optimization
1-click Internal Linking
1-click Internal Linking
1-click Internal Linking
Track AI Visibility
Track AI Visibility
ChatGPT
Track AI Visibility
ChatGPT
Perplexity
Google AI Mode
Google AI Overview
Google Gemini
Track 0 AI prompts
Track 25 AI Prompts
No prompt refresh
Weekly prompt refresh
Daily prompt refresh
Mention Gap and Brand Sentiments
Mention Gap and Brand Sentiments
Mention Gap and Brand Sentiments
Mention Gap and Brand Sentiments
Brand Knowledge
Brand Knowledge
Brand Knowledge
Custom Voices
Custom Voices
Custom Voices
Custom Templates
Custom Templates
Custom Templates
Track 10 Pages
Content Audit
Content Audit
Content Audit
Keyword Research
Keyword Research
Keyword Research
Ranking Drop Alerts
Ranking Drop Alerts
Ranking Drop Alerts
Topical Map
Topical Map
Topical Map
Cannibalization Report
Cannibalization Report
Cannibalization Report
Cannibalization Report
Audit
Audit
Audit
SERP Analyzer
SERP Analyzer
SERP Analyzer
SERP Analyzer
1 Team Seat
3 Team Seat
10 Team Seat
1 Day content version history
1 Week content version history
6 Months content version history
Activity Log
1 Week Activity Log
12 Months Activity Log
Live Collaboration
Live Collaboration
Live Collaboration
Live Collaboration
Comments
Comments
Comments
Folders
Folders
Folders
External Collaboration Links
External Collaboration Links
External Collaboration Links
External Collaboration Links
Integrations
Integrations
WordPress
Google Docs
Integrations
WordPress
Google Docs
Contentful
Zapier
Data Export
Data Export
Data Export
API Access
API Access
API Access
API Access
SOC 2 Type II Compliance
SOC 2 Type II Compliance
SOC 2 Type II Compliance
Google Sign-In
Google Sign-In
Google Sign-In
Knowledge Base
Knowledge Base
Knowledge Base
Customer Support (24h, Mon–Fri)
Customer Support (24h, Mon–Fri)
Customer Support (24h, Mon–Fri)
Surfer Academy
Surfer Academy
Surfer Academy
Surfer Academy
Content Optimization Masterclass
Content Optimization Masterclass
Content Optimization Masterclass
AI Search Optimization Masterclass
AI Search Optimization Masterclass
AI Search Optimization Masterclass
Personalized Onboarding
Personalized Onboarding
Personalized Onboarding
Dedicated Customer Success Manager
Dedicated Customer Success Manager
Dedicated Customer Success Manager
Dedicated Customer Success Manager
SSO
SSO
SSO
SSO

Frequently Asked Questions

How does Surfer work?

Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.

Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.

We use NLP solutionsmachine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-timecompetition-based, and Google-compliant.

Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.

For more information, please visit our Knowledge Base.

Who uses Surfer?

Surfer is used by agencies, in-house teams, and individuals who want to power up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞

What languages does Surfer support?

Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.

Can I upgrade or downgrade my account after purchase?

Absolutely! You can upgrade or downgrade your subscription from the in-app billing section under the Change Plan button at any time. For assistance, feel free to reach out to us via chat or at [email protected]!

What is your cancellation policy?

To minimize the hassle on your side, we automatically renew your plan for each new billing period.

You can turn off the auto-renewal feature at any point via the in-app Billing page.

This will not result in an immediate closure of your account or its deletion - we simply won’t renew your ongoing plan for the next billing period. You'll have access to the app until the end of the already-paid billing period, regardless of the exact date you cancel.

In case of any issues with your renewal or cancellation, please reach out to the Support team via chat or email. You can also find detailed instructions in our guide.

What payment methods do you accept?

We accept credit and debit cards (monthly & yearly subscriptions), and bank transfers (yearly subscriptions only). We do not support PayPal payments at the moment.

Will my unused credits be carried over to the next billing cycle?

Unused credits do not roll over to the next month. The only exception is when upgrading to a different plan.

Can I purchase more Surfer AI credits?

Yes, you can always buy additional AI credits on demand. For the best value per AI credit, we recommend choosing plan Scale or Enterprise.

If you’re not ready for a recurring commitment or need more credits right away, you can top-up any active subscription with our AI packages (different sizes available inside the app).

If I have the annual plan, do my credits reset yearly or monthly?

Your credits reset yearly or after changing your plan (upgrades and downgrades).

If I choose the annual plan, do I have to pay upfront for the entire year?

Yes. Upon finalizing the purchase, you’ll be charged for the entire year. Remember: choosing the annual plan gives you a discount of up to 23% in comparison to the monthly payments. Don’t miss out!