Rank trackers are tools that measure your website's SEO performance for your target keywords.
Rank trackers reveal insights like the SERP positions and features your webpages occupy for particular keywords, the amount and type of traffic your webpages attract, and how your website holds up against the competition.
They tell you whether your SEO ranking strategy works and pinpoint how most users land on your website. There are several rank tracker tools to choose from.
Each rank tracker is designed for particular use-cases—some focus on small businesses or local SEO, while others are better equipped for enterprise-level companies.
I'll walk you through some of the best rank trackers currently available. I'll show you what each rank tracker is best for and its standout features.
What you will learn
- What rank tracker tools do and why they matter
- Features to look for in a good rank tracker
- Top rank tracker tools in the market and how they compare
- How to use these tools to improve SEO results
What are rank tracker tools?
Rank tracking tools are software solutions that monitor search engine rankings for your target keywords. They track daily keyword positions, ranking history within a given time, and flag significant shifts in rankings to identify potential changes in search trends or search algorithms.
Most rank trackers handle multiple search engines—Google, Bing, and Yahoo support is quite common—and can track keyword rankings both locally and globally.
Still, rank trackers achieve their full potential when used alongside other analytics and SEO tools—think Google Search Console, Looker Studio, and specialized SEO platforms like Surfer, for example.
This gives you a 360-degree overview of your overall SEO strategy, and access to the tools needed to act on that data to improve your rankings.
Top 12 rank tracker tools in the market
There are the 12 best rank tracker tools I've tested.
1. Surfer’s Rank Tracker
Surfer’s Rank Tracker delivers daily keyword tracking, visual SERP insights, and competitor movement, all wrapped in a clean, intuitive interface.
You can manually add keywords, group them by project, and choose whether to track rankings at the domain level (Broad) or specific URL level (Exact). Target any country, select mobile or desktop tracking, and monitor only what matters.
Once your keywords are in, Surfer updates rankings every 24 hours and displays position changes across 1-day, 7-day, 30-day, and lifetime views. The layout makes it easy to visually scan performance over time, spot trends at a glance, and quickly identify where you’re rising or falling in the SERPs.
You also get real-time insights into SERP features. Surfer shows whether each keyword includes a featured snippet, AI Overview, image pack, video carousel, knowledge panel, local/map pack, or shopping result and whether your URL appears in those features.
On the competitive front, Surfer goes beyond your own rankings. It reveals who else is ranking for your keywords, who’s gaining or losing ground, and how the landscape is shifting so you can adjust your strategy with context, not guesswork.
You can create unlimited projects and scale your tracking with flexible pricing. Surfer automatically removes duplicate keywords within a project and gives you the flexibility to track the same keyword across different projects if needed.
Key features:
- Daily tracking: Monitor keyword rankings with automatic daily updates starting at 00:00 UTC.
- Position history: View rank movement over 1, 7, and 30 days, plus lifetime changes, to quickly spot trends.
- SERP feature insights: See which keywords trigger features like featured snippets, AI Overviews, image packs, local packs, and more—along with whether your site appears in them.
- Competitor tracking: Identify who else ranks for your target keywords and track whether they’re gaining or losing positions.
- Unlimited projects: Organize keywords across multiple campaigns or websites without project limits.
Surfer Rank Tracker is built for SEO teams who want quick, actionable answers. If you’re focused on optimizing strategic pages, monitoring how they move in the SERPs, and keeping tabs on the competition, this is the tool that gives you just enough data to make smart decisions.
2. Ahrefs Rank Tracker
Ahrefs Rank Tracker's interactive charts provide quick historical overviews of your website's organic clicks, average target keyword rankings, and the traffic search terms bring to your website. Plus, it shows how your rankings shift over time.
You can also zoom in on the details to visualize ranking metrics for particular keyword groups and spot the top URLs ranking for the search terms in question—along with their SERP position, total traffic, number of referring domains, and more.
Main features:
- SERP tracking: Measure keyword rankings for desktop, mobile, and tablet searches side-by-side across 190 countries. Track rankings across 15 SERP features—local pack, ads, and knowledge panels included.
- Competitor analysis: Generate reports for up to 10 competitors in one go. Track their ranking positions, traffic performance, and see whether they rank in SERP features under unified dashboards.
- Google Search Console integration: Track GSC data that's over 16 months old directly within Ahrefs.
Ahrefs Rank Tracker is included in the platform's core product offering, which also offers keyword research and backlink analytics tools. That makes Ahrefs is a solid option for SEO professionals looking to gather detailed ranking data based on their keyword and link-building strategies.
3. SEMrush Position Tracking
SEMrush's rank tracking tool covers anything from position tracking for mobiles and desktops to SERP features ranking data, ranking distribution, and more.
The platform's Summary card keeps you up to date with the latest ranking shifts for your tracked keywords. You can see whether potential competitors started gaining traction, if you lost or gained SERP positions, and more.
You can also spot which keywords ranked in Featured Snippets along with their potential traffic gains.
The platform offers solid keyword cannibalization tracking features too. You can see which pages compete for the same target keywords and receive suggestions to maximize traffic for each page.
Main features:
- Competitor discovery: Visualize all domains competing for your target keywords under a map-based format. Monitor metrics like average SERP position, top keywords, and estimated traffic across each competitor domain.
- Page-level analytics: Measure keyword metrics for each individual web page. See total page traffic, analyze traffic distribution by search intent, and monitor average ranking positions.
- Local SEO tools: Use Map Rank Tracker to measure rankings on Google Maps. Optimize your GBP account, as well as manage listings and reviews directly within the platform.
The rank tracking tool is included in the core platform. It also has built-in keyword, backlink, and traffic analytics, as well as a web auditing tool. SEMRush is super versatile, making it an excellent option for users looking for a unified SEO dashboard.
4. SERPWatcher by Mangools
SERPWatcher's Performance Index Score makes keyword ranking tracking super straightforward. The platform scores your performance from 0 to 100 by measuring your tracked keywords' rankings and comparing them against their search volumes.
On a similar note, the platform's Visibility Index also helps gauge the amount of real estate your listings occupy on SERPs in relation to your competitors. The Visibility Index also takes into account SERP features like Top Stories, local listings, advertisements, and more.
Main features:
- Periodic alerts and updates: Let the platform run in the background and receive daily updates covering changes in ranking data.
- Location-specific data: Track keyword rankings in specific countries, regions, or cities across mobiles and desktops.
- Interactive reports: Generate interactive reports covering custom metrics and share them with clients or teams via links. Set up periodic reports or event-based triggers to get notified of ranking changes.
Although simple, Mangools covers the metrics necessary to track your overall SEO efforts. Coupled with its affordable pricing plans and trigger-based reports, Mangools is a solid option for small businesses or solopreneurs who prioritize quick SEO wins.
5. Advanced Web Ranking
Advanced Web Ranking covers excellent reporting customization capabilities. You can set up detailed SEO reports either from scratch or through an ample selection of ready-made templates. There are numerous widgets you can add to your reports, from keyword trend charts to competitor keyword gaps.
Plus, the platform integrates with Google Looker Studio, which gives you access to extra Looker Studio reporting templates.
Besides rank tracking, the platform is also useful for SEO forecasting. Advanced Web Ranking estimates your SEO campaign's traffic, conversions, and revenue potential and compares it to your actual results in real-time.
Main features:
- Competitor analysis: Get an aggregated list of competitors targeting specific keywords and generate reports covering their market share, website visits, and SERP feature rankings. You can target competitors individually or in bulk.
- Rank tracking: Analyze your pages' SERP visibility, top-ranking keywords, SERP and search intent distribution, local rankings, and more under unified dashboards.
- Multi-platform support: Analyze SEO performance across multiple search engines—Baidu, Naver, YouTube, and Amazon included.
Given Advanced Web Ranking's fully customizable reports and the amount of data it can track, the platform is an excellent option for SEO agencies looking for a white-label reporting solution.
6. Moz Rank Tracker
Moz takes a super straightforward approach to rank tracking. Its Search Visibility metric measures your entire campaign's ranking performance. It monitors the percentage of estimated clicks from your organic rankings and stacks them up against your competitors.
The platform also displays the exact SERP features you own or compete in, and helps compare rankings for key terms with your competition side-by-side.
Moz stands out due to its integration options. Its API gallery integrates the platform with tools like HubSpot, Screaming Frog, WordPress, and others. That means you can view extra data, like auditing and backlink metrics, directly within Moz.
Main features:
- Keyword rank tracking: Measure rankings across Google (desktop and mobile), Yahoo, and Bing. Compare mobile and desktop visibility side-by-side and pinpoint the search terms that gained or lost SERP positions.
- Campaign tracking: Track SEO campaigns within unified dashboards. One site and three competitors per campaign. Campaign measurements include keyword ranking data, on-page SEO metrics, and site auditing.
- On-demand crawls: Crawl websites with up to 3,000 pages to spot technical-related issues such as redirects, broken links, unoptimized metadata, etc. Receive alerts whenever new issues appear.
There's also Moz Local, a separate local SEO-specific solution with local keyword tracking and listing management tools. However, Moz Local is only available in the US, UK, and Canada.
7. SE Ranking
SE Ranking makes it easy to manage client data at scale. You can organize your clients under dedicated projects, with each particular project including access to the rank tracking tool and numerous other SEO features, like website audits, and backlink analysis.
As for its rank tracking tool, SE Ranking includes three dashboard types—summary, detailed, and historical analytics. The Summary tab includes high-level overviews of your client's search visibility, top keywords and pages, and main competitor performance.
The Detailed tab focuses on particular keywords across Google and Bing, along with each term's search volume and SERP features it ranks for during a specified time period. The Historical data dashboard shows all-time ranking progress.
Main features:
- AI Results Tracker: Gauge search visibility across AI overviews. See what target keywords make it to AI listings and how often they appear on them. Identify whether competitors rank for AI listings.
- Competitor monitoring: See your competitors' search performance at a glance. Forecast traffic potential, measure their search visibility, and identify any shifts in rankings.
- Website auditing: Perform audits to boost website crawlability and indexability—analyze Core Web Vitals metrics, title tags, link attributes, and more.
SE Ranking's project-based dashboards make it an ideal choice for full-service marketing agencies that manage multiple clients.
8. Nozzle
Nozzle's keyword manager lets you create or import keyword groups and categorize them under specific criteria like topics, websites, or clients. From there, Nozzle tracks each keyword group's performance via customizable dashboards.
You can identify top keywords across numerous metrics through an ample filter selection. Nozzle lets you spot top-performers by metrics like CTR, SERP pixel position, PPC value, and estimated traffic.
The platform then displays visual overviews of search terms with the most positive or negative changes based on your selected metrics. You can also zoom in on the details and view your keyword group's daily performance history.
Main features:
- Keyword group segmentation: Get more granular and segment keyword groups through criteria like rank, device, and SERP feature. Identify top-performing segments using the same filtering options as shown above.
- Competitive analysis: Identify competitors targeting the same keywords. Use the platform's segmentation tools to see exactly who ranks for what. See who has the most featured snippets, local pack rankings, or videos showing up on organic search results.
- Workspaces: Create project or client-specific workspaces. Add team members to your workspaces and assign tasks.
Nozzle's granular approach to rank tracking and customization options makes it a solid choice for data-oriented marketers looking to set up dynamic dashboards without third-party tools.
9. Rank Tracker by SEO PowerSuite
SEO PowerSuite is a desktop-only SEO analytics tool that stands out through its data collection capabilities. The platform displays search ranking data across 600 search engines like Naver, DuckDuckGo, and Baidu.
SEO PowerSuite's rank tracking tool gives you overviews of your top keyword rankings, your website's search visibility, and whether your listings show up in SERP features.
You can get into more details and identify top keywords based on expected website visits or ranking difficulty for both organic and paid listings.
Plus, SEO Powersuite generates on-demand reports showcasing your website's visibility across multiple search engines and your top ranking keywords across each particular engine.
Main features:
- SERP analysis: Identify top search engine results for your target keywords. Get quick overviews of search volumes, estimated website traffic, and cost-per-click, along with each top-listed page's domain authority and traffic.
- Competitor analysis: Compare your keyword rankings and organic traffic against your competition side-by-side, and see their unique keywords to spot new ranking opportunities. Or identify new competitors via keyword clusters.
Although rather complex, SEO PowerSuite is a suitable option for power users who prioritize large-scale data collection over more modern UIs.
10. Keyword .com
Keyword.com's intuitive dashboards and easy sharing options make it a great choice for SEO agencies who get clients actively involved in their projects. You can give external collaborators access to real-time data with no logins required.
Plus, the dashboards are highly visual and customizable. Less SEO-savvy clients won't have any issues navigating the platform.
Keyword.com also emphasises its data accuracy. According to its 2024 report, the platform experienced a 96.86% accuracy in rank tracking. That means the data shown in the rank tracking tool is almost on par with actual search results.
Main features:
- Local rank tracking: Track local rankings by region, city, and ZIP code across Google Maps, Snack Pack, and organic search listings. Measure search volumes by device and share dedicated local tracking dashboards to clients.
- AI overview tracking: Spot common keywords within your niche that trigger AI overviews. Get notified whenever you feature in AI overviews and see how it impacts click-through rates.
- Reporting: Generate custom-branded reports and automatically send them over to clients via PDF or CSV daily, weekly, or on specific days of the month.
Keyword.com also includes Slack and webhook integrations to keep all stakeholders up-to-date with any changes in ranking data.
11. Nightwatch
Nightwatch supports 100,000 plus locations with city and ZIP code tracking included. The platform also allows you to monitor keyword rankings across multiple locations under unified dashboards. This makes it super useful for franchisees or any other multi-location companies.
The platform's rank tracker gives visual overviews of your website's average ranking position and search visibility, and keyword distribution. It also displays the number of search terms that went up or down in rankings, or maintained their position. You can visualize data daily, weekly, or monthly.
Main features:
- AI tracker: Discover common ChatGPT queries and see whether your business is mentioned across AI search results. Analyze search volume data across AI queries.
- Reporting and auditing: Segment your keyword list by location, device, or search volume, and generate automated reports covering each particular segment.
Although Nightwatch can be used as a general-purpose rank tracking tool, the platform's hyper-local capabilities make it a particularly useful solution for physical businesses.
12. AccuRanker
AccuRanker is specifically designed for enterprise-level companies. The platform includes a massive database of 24 billion keywords, while its native Google BigQuery, Databox, and Adobe Analytics integrations centralize business datasets for more informed SEO decisions.
Despite the amount of data it handles, AccuRanker keeps ranking data fresh in real-time through periodic or on-demand updates.
The platform's data visualizations also help quantify large amounts of information, while its ample filter set helps get to key details quickly. For example, you can filter rankings by keywords, CTR (with specific percentages), location, and more.
You can add tags or save collections of multiple filters as segments for better navigability.
Main features:
- SERP analysis: Measure SERP feature ownership across all your selected keywords—use the platform's filters to browse through all SERP features (image packs, reviews, news, AI Overviews, and more).
- Pixel tracking: Leverage pixel tracking to spot the exact listing positions in search results. See how far below-the-fold or above-the-fold your listings are and how they shifted their SERP positions in any given time frame.
- Dynamic Site Explorer: Get a visual overview of your website and all its sub-pages. Click on a particular sub-page to see competitor pages targeting the same keyword, along with metrics like their estimated visits, traffic value, and CTRs.
The platform includes numerous other advanced SEO tools, like keyword and content search intent analytics. However, these features come at a rather steep price tag so AccuRanker may be out of reach for smaller businesses.
How to choose the best rank tracker tool for your needs
Of course, you've got loads of options to choose from, and picking the right platform might seem a bit difficult.
Here are a few other things to look for:
- Scalability: Check for pricing plans. Prioritize SEO tools that offer all the starting features you need and allow for seamless upgrades in the future. Steep gaps in pricing packages may cause significant price hikes that might leave you looking to switch to other platforms.
- Integrations: Native integration with Google Search Console is a must. Also, check if your selected platform natively integrates with other solutions within your tool stack to avoid potential configuration issues.
- Features: Daily update frequency, mobile and local rank tracking, and SERP feature monitoring (map packs, rich snippets, AI overviews, etc.) are super nice to have.
Are you an agency interested in white label reports? Then you might need a rank tracking solution like Nozzle. If you're a local business, then a tool like Nightwatch might be your best bet. If you're an in-house team, then Surfer would serve your needs best.
Key takeaways
- Rank tracker tools are essential for monitoring your website’s search engine rankings and evaluating the effectiveness of your SEO strategy.
- These tools provide insights into keyword rankings, SERP features, competitor performance, and traffic potential across multiple search engines, including Google, Bing, and Yahoo.
- Different rank trackers cater to various needs—from local SEO and small businesses to enterprise-level companies and agencies.
- Important features to look for include daily ranking updates, local and mobile rank tracking, integration with Google Search Console and other SEO tools, customizable reporting, and competitor analysis.
- Many rank trackers offer additional SEO functionalities such as backlink analysis, keyword research, website auditing, and AI-driven insights.
- Choosing the best rank tracker depends on your specific SEO goals, budget, scalability requirements, and the level of reporting and data granularity you need.
- Utilizing rank trackers alongside other SEO and analytics tools provides a comprehensive view of your SEO performance and helps identify actionable opportunities for improvement.
- Free trials and freemium plans are available in many tools, allowing you to test features before committing to a subscription.
- Prioritize tools that support unlimited keyword tracking and provide data from major search engines and relevant keywords to maximize your SEO efforts.
