author

Szymon Słowik

SEO Consultant & Founder of Takaoto

An SEO expert with over 15 years of experience in the field and the founder of the boutique SEO agency takaoto.pro. Szymon began his career as a SEO consultant, managing the entire SEO process—including audits, technical optimization, content management, and link building. Today, he focuses on strategy and marketing. He has spoken at both Polish and international industry conferences, such as BrightonSEO, SEO Vibes, SEO Mastery Summit, or Linkhouse Meetup in Chiang Mai, and will soon appear at SEO Estonia. He shares his insights and expertise on his blog, szymonslowik.com.

Research and Case Studies

Jan 28, 2025

A Deep Dive into the Controversies and Misconceptions Surrounding HubSpot’s Organic Traffic Decline

Here's a breakdown of what led to Hubspot's recent dramatic traffic drop

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Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics