author

Matthew Mace

Matthew is an SEO content writer at Surfer with over five years of experience. He's worked with top B2B brands and regularly posts actionable SEO tips on LinkedIn. When he's not writing or coaching SEO, he enjoys cycling in the Lake District, which he calls home, working out, and watching Formula 1.

General SEO

Feb 14, 2025

Ultimate Content Pruning Guide for SEO

Discover the 5-step content pruning process that will help boost your SEO rankings

Content Marketing Strategy

Feb 7, 2025

How to Build an Effective Content Plan in 9 Steps

Learn how to create an effective content plan in 9 simple steps

Keyword Research

Oct 30, 2024

Master Keyword Gap Analysis In 6 Steps

Learn how to identify and fill keyword gaps to improve your search rankings and outperform competitors.

General SEO

Oct 11, 2024

Create An SEO Roadmap In 8 Simple Steps

This 8-step SEO roadmap is perfect if you're looking for a playbook to increase website traffic and clicks

SEO Writing

Jul 5, 2024

How To Write An Article [with 16 examples]

Learn the 16 essential steps to writing a great article

General SEO

May 23, 2024

SEO For Lawyers In 10 Steps + Examples

Build you law firm SEO in 10 simple steps

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Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics