Monitor, Analyze, and Grow Your Brand’s AI Search Visibility
See how often ChatGPT, Google AI Overviews, and Perplexity mention your brand—and use the insights to win buyer trust, demand, and AI citations at scale.
Trusted by Marketers Who Set the Standard
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AI is the new Front Page
Your brand is missing in answers that influence real purchase decisions.
Your competitors are getting recommended while you’re getting ignored.
You can’t measure, improve, or report on what you can’t see.
Grow Your Visibility— Not Just Track It
Surfer reveals when, where, and how often top AI tools mention your brand across buyer-intent prompts—and gives you the tools to improve that presence fast.
Add Prompts You Want To Monitor
Target product, brand, or industry questions your buyers are asking.
Track how often your brand appears, where—and how that compares to your competitors to always stay one step ahead.
See How You Perform in AI Results
Get clear, visual insights: voice share over time, where you’re missing, and which sources LLMs are pulling from, and which channel and content type performs best in AI answers.
Stop flying blind and start managing visibility like a pro.
Fix Gaps with Full Surfer Suite
Use source data to build a clear outreach list—contact the right sites to update or earn citations.
Then create high-authority content with Topical Map and Content Editor to become the source AI pulls next.
What You Can Do with Surfer’s AI Tracker
Win More Mentions: Uncover visibility gaps in high-intent prompts—and create content that earns citations from AI tools.
Control Your Brand Narrative: See how AI describes your brand today—and influence how it will tomorrow with optimized content.
Show Real Growth: Tie content, PR, and SEO efforts directly to AI search visibility gains your execs will care about.
Plan What Moves the Needle: Use prompt-level data to prioritize content updates and publishing for maximum impact.
Made for Marketers Who Want to Be the Source—Not the Bystander
AI Tracker is for teams who want more than SERP positions—they want to shape what buyers see in AI results. Perfect for marketers ready to take control of brand presence in AI answers, content teams adjusting strategies for generative search, and CMOs & VPs who want clean, executive-ready metrics they can act on, not gut feelings.
AI search visibility tracking without hidden fees
visibility and publish at scale.
The best way to achieve success with Surfer. Get the full package of all tools, up to 5× higher limits, and hands-on guidance from our Customer Success team.
Add it to any plan to extend your tracking capabilities and analyze your brand’s performance in AI chats with more detail—whenever you’re ready.
Frequently Asked Questions
How does Surfer work?
Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.
Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.
We use NLP solutions, machine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-time, competition-based, and Google-compliant.
Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.
For more information, please visit our Knowledge Base.
Who uses Surfer?
Surfer is used by agencies, in-house teams, and individuals who want to power up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.
Can I upgrade or downgrade my account after purchase?
Absolutely! You can upgrade or downgrade your subscription from the in-app billing section under the Change Plan button at any time. For assistance, feel free to reach out to us via chat or at [email protected]!
What is your cancellation policy?
To minimize the hassle on your side, we automatically renew your plan for each new billing period.
You can turn off the auto-renewal feature at any point via the in-app Billing page.
This will not result in an immediate closure of your account or its deletion - we simply won’t renew your ongoing plan for the next billing period. You'll have access to the app until the end of the already-paid billing period, regardless of the exact date you cancel.
If you forgot about turning it off and already have an overdue invoice - please reach out to the Support team via chat or email and we'll cancel your account with immediate effect, should the plan's quota be unused.
What payment methods do you accept?
We accept credit and debit cards (monthly & yearly subscriptions), and bank transfers (yearly subscriptions only). We do not support PayPal payments at the moment.
Can I purchase more Content Editor articles? What is the overage cost?
Yes - we do allow overages (usage above your plan’s limit in a pay-as-you-go model). The Organization Admin can always purchase additional Content Editor credits on demand (1 Content Editor article = 1 Content Editor credit). The Organization Admin can also enable overages for all Organization Members from within the app. Usage over your limits is charged when:
A. Your overage is lower than your plan's threshold: at the end of your billing period, alongside the renewal, or when you change your plan (upgrades and downgrades).
B. Your overage is equal to or higher than your plan’s threshold: immediately.
Plan's thresholds:
- Essential: 5 Content Editor articles
- Scale: 10 Content Editor articles
Will my unused credits be carried over to the next billing cycle?
Unused credits do not roll over to the next month. The only exception is when upgrading to a different plan.
Can I purchase more Surfer AI credits?
Yes, you can always buy additional AI credits on demand. For the best value per AI credit, we recommend choosing plan Scale or Enterprise.
If you’re not ready for a recurring commitment or need more credits right away, you can top-up any active subscription with our AI packages (different sizes available inside the app).
If I have the annual plan, do my credits reset yearly or monthly?
Your credits reset yearly or after changing your plan (upgrades and downgrades).
If I choose the annual plan, do I have to pay upfront for the entire year?
Yes. Upon finalizing the purchase, you’ll be charged for the entire year. Remember: choosing the annual plan gives you a discount of up to 23% in comparison to the monthly payments. Don’t miss out!
Features & Capabilities
How often does AI Tracker refresh its data?
Every day—automatically.
Your prompts are re-checked daily, so you can track shifts in visibility as they happen.
Set it once. Stay in the loop without lifting a finger.
How accurate are the results?
Very.
AI answers can change from prompt to prompt, so we run multiple queries per day per model, then average the results to cut through the noise.
You get consistent, reliable insights—no outliers, no guesswork.
How is this different from rank tracking?
Rank tracking tells you where you appear on Google.
AI Tracker tells you if you appear in AI-generated answers—and what those answers say.
You’ll see:
- Which models mentioned your brand
- How often
- What sources were cited
- And how your brand was framed in the response
It’s not about keywords—it’s about conversations.
What do I need to start using AI Tracker?
You have three easy options to start using Surfer’s AI Tracker:
1. Start with Essential and add AI Tracker as a paid add-on.
2. Choose Scale to get 5 AI Tracker prompts included—upgrade anytime for more.
3. Go Enterprise to get a custom prompt quota and premium support included.
No setup headaches. Just a few clicks and you’re ready to go.
Which AI models are supported?
Currently we support: Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.
We’re continously improving AI Tracker. Want us to track another model? Email us at jakub.sadowski@surferseo.com and we’ll consider it for the roadmap.
Is Surfer using API to get AI results?
No, we are scraping real answers from AIO, AI Mode, Chat GPT and Perplexity to give you the most accurate results.
Your Brand Deserves to Be Seen—Everywhere
AI is shaping decisions. If you’re not in the answers, you’re not even considered. Win the next wave of search →
