Monitor, Analyze, and Grow Your Brand’s AI Search Visibility
See exactly how Gemini, ChatGPT, Google AI Overviews, AI Mode, and Perplexity talk about your brand—and use the insights to win buyer trust, demand, and AI citations at scale.
Trusted by Marketers Who Set the Standard
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AI is the new Front Page
That's how much AI usage for vendor discovery exploded in just 12 months.
That's how many consumers trust AI answers despite AI hallucinations.
That's how many prompts ChatGPT handles per day —already more than Bing.
Grow Your Visibility—Don’t Just Watch It
Surfer reveals when, where, and how top AI tools mention your brand across buyer-intent prompts—and gives you the tools to improve that presence fast.
Add the Prompts That Matter
Monitor product, brand, and buyer-intent questions your buyers ask.
Track mentions across the "Big 5" models and stay a step ahead of the competition.
Analyze Performance and Gaps in Real-Time
Get visual insights at a glance: Share of Voice trends, missing mentions, which sources LLMs are pulling from, what your brand sentiment is, and which channel and content types perform best in AI answers.
Stop flying blind and start managing your AI reputation like a pro.
Fix What AI Gets Wrong — Fast
Identify the exact sources LLMs trust. Build your outreach list and target the right sites to earn or buy new mentions, and fix brand sentiment before it hurts your sales.
Become The Source AIs Trust
AI Tracker doesn’t live in a silo — it plugs into the full Surfer suite:
Plan: Use Topical Map and Fanout Queries insights to outperform competitor content.
Optimize: Write or generate missing AI-ready articles with the Content Editor.
Maintain: Use Content Audit to keep your content fresh and "citation-worthy" over time.
5x the Data. 1x the Price. 100% Reality.
Most tools use "sanitized" APIs and force you to pick a model to track. Surfer doesn't.
Real, unfiltered data
We scrape the real-world interfaces your customers actually see—capturing the citations, links, and live browsing data that APIs miss.
Everywhere at once
One prompt tracks your brand across all 5 major models simultaneously. You get 5x the insights for the same credit—because "visibility" isn't a choice between ChatGPT, Perplexity, or Google. It's all of them.
Surfer’s Co-founder and Head of Innovation, Michał Suski, together with the R&D team constantly analyze how AI models rank, cite, and surface brands — refining our proprietary algorithm in real time as the landscape shifts.
Because when AI changes the rules, we don’t react. We adapt first.
What You Can Do With Surfer
Win More Mentions: Find gaps in high-intent prompts and create content that AI can't help but cite.
Control Your Brand Narrative: See how AI describes you today—and reshape how it talks tomorrow.
Show ROI: Tie SEO and PR efforts directly to AI visibility gains your C-suite actually cares about.
Focus on Impact: Use prompt-level data to prioritize updates that yield the biggest visibility jumps.
Made for Marketers Who Want to Be the Source—Not the Bystander
AI Tracker is for teams tired of "tracking links" and ready to shape answers. PR & Brand teams: Own your narrative in the AI age. Stay ahead of the competition. Content & AEO teams: Write and optimize for the generative era at scale. CMOs & VPs: Get hard metrics, not gut feelings.
AI visibility tracking without hidden fees
Not sure yet? Start smaller — or go bigger.
Compare all plans ->Frequently Asked Questions
Can Surfer help me with AI visibility?
Of course! Surfer is the most complete platform for AI Search Optimization and visibility.
- AI Tracker helps you track, measure, and improve your AI visibility with clear insights on your Visibility Score, mention gaps, competitor share of voice, and more.
- Topical Map helps you research and plan new content clusters designed to increase your topical authority and position you as an expert in your niche, thereby enhancing your chances of being cited and mentioned.
- Content Audit helps you monitor your content's performance, notifies you about ranking drops so you can act fast, and suggests articles with the best quick-win potential to refresh (the fresher your content, the higher its chances of being mentioned and cited).
- Content Editor's live guidelines help you write new and refresh existing content in a way that is rewarded both in SERPs and AI chats.
How does Surfer work?
Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.
Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.
We use NLP solutions, machine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-time, competition-based, and Google-compliant.
Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.
For more information, please visit our Knowledge Base.
Who uses Surfer?
Surfer is used by agencies, in-house teams, and individuals who want to power up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.
Features & Capabilities
How often does AI Tracker refresh its data?
Every day—automatically.
Your prompts are re-checked daily, so you can track shifts in visibility as they happen.
Set it once. Stay in the loop without lifting a finger.
How accurate are the results?
Very.
AI answers can change from prompt to prompt, so we run multiple queries per day per model, then average the results to cut through the noise.
You get consistent, reliable insights—no outliers, no guesswork.
How is this different from rank tracking?
Rank tracking tells you where you appear on Google.
AI Tracker tells you if you appear in AI-generated answers—and what those answers say.
You’ll see:
- Which models mentioned your brand
- How often
- What sources were cited
- And how your brand was framed in the response
It’s not about keywords—it’s about conversations.
What do I need to start using AI Tracker?
You have three easy options to start using Surfer’s AI Tracker:
1. Start with Essential and add AI Tracker as a paid add-on.
2. Choose Scale to get 5 AI Tracker prompts included—upgrade anytime for more.
3. Go Enterprise to get a custom prompt quota and premium support included.
No setup headaches. Just a few clicks and you’re ready to go.
Which AI models are supported?
Currently we support: Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.
We’re continously improving AI Tracker. Want us to track another model? Email us at jakub.sadowski@surferseo.com and we’ll consider it for the roadmap.
Is Surfer using API to get AI results?
No, we are scraping real answers from AIO, AI Mode, Chat GPT and Perplexity to give you the most accurate results.
Your Brand Deserves to Be Seen—Everywhere
AI is shaping decisions. If you’re not in the answers, you’re not even considered. Win the next wave of search →
