Branded traffic? Priority pages? High-value URLs? Now you can filter your content data in the Sites Dashboard to focus on what actually moves the needle.
Big site? Time crunch? No problem.
The new filters in Sites Dashboard help you cut through the noise so you can analyze branded vs. non-branded traffic, spot trends, and focus on your most important URLs—fast.
It’s your shortcut to clarity in an AI-first search world, where branded search and top content performance count more than ever.
✅ Practical tips to try:
- Filter keywords by branded vs. non-branded to measure branded traffic. It's one of the strongest trust signals for Google and LLMs (think, AI overviews and AI chats, like ChatGPT or Claude) and is very important for minimizing the negative impact of any changes in the algorithm.
- Zoom in on specific URLs or URL groups using contains / exact match / does not contain.
- Slice performance by country, device, or date to get the view that matters.
- Filter out pages already optimized with Content Audit to evaluate impact at a glance.