The new Owned Content filter in AI Tracker shows which of your and competitors’ pages are already cited in AI answers. Use those pages as a benchmark to optimize the rest of your content and compound AI visibility.
AI doesn’t cite content randomly.
It repeatedly pulls from a small set of pages it already trusts.
That’s why we added Owned Content filters in AI Tracker. You can now see which of your pages and which competitor pages are being picked up as core sources for the prompts you track and reverse-engineer them to scale the success.
How it works
AI Tracker now surfaces trusted pages at two key points in your workflow:
- In the Sources tab, if your content is used as a core source, you’ll see a “Your URLs shown” box at the top of the page.
- In the Competitors tab, open any competitor’s detailed view and scroll down to see which of their pages are cited as core sources for the same prompts.
Why it matters
Knowing that a brand is cited is useful.
Knowing which page earns that trust and being able to reverse-engineer it is where strategy starts.
With this update, you can answer questions like:
- Which of our pages are already influencing AI answers?
- Which competitor pages keep getting picked up — and why?
- What formats, depth, and structure does AI consistently reward?
This turns AI visibility into something you can analyze and reverse-engineer, not just monitor.
How to use it
A practical workflow:
- Review your own cited pages to identify winning patterns.
- Study competitor pages that appear as core sources.
- Compare formats, structure, clarity, topical depth, and framing.
- Apply those patterns to pages that should be cited but aren’t yet.
Instead of guessing what AI prefers, you learn directly from the pages it already trusts.