Content packed with verified facts ranks higher in search and gets picked up by AI. Use Facts in Surfer to fill in missing info, boost topical authority, and increase your chances of being cited by ChatGPT, Google AI Overviews, and more.
Our latest study shows that content with complete factual coverage outperforms fact-light articles—both in search engines and AI-generated answers. By filling in missing facts using our Facts feature, you can increase your chances of ranking in SERPs and getting cited by ChatGPT, Google AI Overviews, Perplexity or any other leading AI model. The more depth, the more visibility.
If you haven’t tried it yet, Facts in Content Editor pulls insights from SERPs and AI answers and highlights facts that are missing from your content. You can add them manually or via Coverage Booster, which works just like Auto-Optimize but for missing facts.
Please note: Users on the old guidelines UI can find Facts in the Facts tab. Users on the new UI can find them under Write and Optimize → “Explore missing Facts”.
Tips to Try Today:
- Use Facts to see which facts are missing from your article
- Try Coverage Booster to instantly insert relevant facts with one click
- Combine Facts with Surfy for smooth rewrites in your tone of voice
- Refresh existing articles with updated facts to improve authority and AI citations
- Looking for a smooth Content Editor workflow? Check out Surfer step-by-step workflows →