updates
/
Feature
Jan 23, 2026

API + Looker Studio: Bring AI Visibility Into Your Reporting Stack

AI Tracker
updates
/
Feature
23 January 2026

API + Looker Studio: Bring AI Visibility Into Your Reporting Stack

AI Tracker
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Enterprise users can now access the AI Tracker API and Looker Studio integration. Bring AI visibility into your dashboards, connect it with performance data, and turn it into a measurable growth signal.

AI visibility is useful on its own.

AI visibility next to revenue, traffic, and performance data is where it becomes actionable.

That’s why Enterprise users now get access to the AI Tracker API and Looker Studio integration — so AI visibility works where your team already works.

How it works

AI Tracker data can now be exported and visualized outside Surfer.

This means you can:

  • Send AI visibility data via API to your internal systems.
  • Connect AI Tracker to Looker Studio for custom dashboards.
  • Blend AI visibility with GA, Google Ads, or CRM data to see how it correlates with real business outcomes.

Instead of treating AI visibility as a separate metric, you can now track it alongside the signals leadership already cares about.

Why it matters

Visibility without context is hard to defend.

When AI visibility lives next to traffic, conversions, and revenue, it becomes something you can explain, monitor, and act on.

With this update, you can:

  • Prove AI visibility isn’t a vanity metric.
  • Build a live feedback loop between exposure and performance.
  • Turn AI search presence into a measurable growth lever.

This makes AI Tracker usable not just for SEO teams — but for analysts, marketing leads, and executives.

Try in the App

Availability

The AI Tracker API and Looker Studio integration are available on Enterprise plans.

If you’re interested in a custom Enterprise setup, contact [email protected].