The only data-backed tool that shows how often AI tools mention your brand, products, or topics—so you can win where search is headed next.
If you've ever asked, "Is my brand showing up in ChatGPT or AI search?"–you're asking the right question.
Now, Surfer gives you the answer.
Meet AI Tracker–your window into the world of AI-generated visibility.
Built into Surfer as an add-on, AI Tracker monitors how often large language models (LLMs) like ChatGPT and SearchGPT (soon Google’s AI Overviews, AI mode, Perplexity and others) mention your brand, products, or topics in AI-generated answers.
It’s a clear, fast way to track your presence in this new kind of search.
LLMs don’t hallucinate at random–they pull from what’s published. Surfer helps you find and shape what they learn and repeat.
Search Has Changed. Again.
It used to be blue links and page titles. Then voice search. Featured snippets. Now, it’s AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews giving answers directly–no links required.
These answers shape what people learn, trust, and eventually buy.
And here’s the key:
LLMs don’t hallucinate randomly–they pull from what’s already published.
If your content is missing or misrepresented, that’s what people see.
Traditional SEO tools weren’t built for this shift. That’s why we built an AI Tracker.
What Surfer's AI Tracker Does
AI Tracker shows where, when, and how often AI tools mention your brand, across multiple models and prompts. It gives you transparency you can act on–not just mentions, but where the data comes from, how it’s framed, and how your visibility changes over time.
Here’s what you get:
- Brand and keyword tracking: See if your company or product show up for targeted topic in AI responses
- Prompt-level insights: Review the exact prompt used and how your brand was included (citation, source, or direct quote)
- Source transparency: Know where the AI pulled information from so you can improve how and where you're quoted
- Visual trends: Clean, easy-to-read charts that show changes over time
- Prompt customization: Adjust and fine-tune tracking to focus on specific angles or competitors
- Weekly updates: Fresh data, updated regularly so you’re never in the dark
To improve accuracy, we repeat prompts several times and average the results–so you're not reacting to outliers.
How It Works
You don’t need to manually query ChatGPT or copy-paste answers into spreadsheets. AI Tracker handles that for you.
Just:
- Add the AI Tracker to your Surfer plan
- Enter your brand, focus topics and language
- Review and approve (or edit) the suggested prompts
- Let AI Tracker run quietly in the background
You’ll get new visibility insights each week–no extra effort needed.
“Before this, we had no way to measure how our brand showed up in AI tools. Now we can spot gaps, monitor growth, and adjust our strategy in real time.”
Michał Leszczyński / Head of Content & SEO at GetResponse
Use Cases
AI Tracker is made for modern marketing teams who need to understand how their brand appears in AI answers–not just search results.
It’s ideal for:
- In-house marketers who care about brand visibility in ChatGPT and beyond
- Agencies offering AI SEO as a service
- Content teams adapting to the rise of generative search
It’s not just about ranking–it’s about relevance in how people ask and get answers today.
What’s Next
Right now, AI Tracker supports ChatGPT and ChatGPT Search.
Coming soon:
- Support for More LLMs: AI Overviews, Google’s AI Mode, Perplexity, and others
- Prompt Management: Add or remove prompts within active projects
- Competitive Benchmark: Compare brand performance against competitors
- Mention Gap: Discover where your brand is not mentioned across key sources
- Optimization Suggestions: Tailored recommendations to improve visibility and performance
- More Frequent Refresh: Updated data pulled from LLMs daily
And much more!
Pricing
AI Tracker is a paid add-on for Surfer users. You choose your level based on how many prompts you want to track.
- $95/month → 25 prompts
- $195/month → 100 prompts
- $495/month → 300 prompts
No hidden fees. No charges per response or extra API calls. No surprises–just high-quality AI visibility monitoring you can rely on.
TL;DR
AI search is already reshaping how people find products, services, and brands.
If you’re not being mentioned in those answers, you’re invisible.
AI Tracker helps you change that.
Start tracking your AI visibility today–and stay ahead as discovery moves beyond search engines.
👉 Add AI Tracker to your Surfer plan
👉 New to Surfer? Register here.