The ROI of Improving AI Visibility
How brands like Webflow and Surfer are winning in AI search – and how you can too.

Thursday, Nov 20

11/20/2025 7:00 PM
Webinar starts in ↘
00d 00h 00m
Michal Suski
Co-Founder and Head of Innovation at Surfer
Ethan Smith
Founder & CEO, Graphite | Adjunct Professor, IE Business School
Michal Suski
Co-Founder and Head of Innovation at Surfer
Ethan Smith
Founder & CEO, Graphite | Adjunct Professor, IE Business School
Cheers! ✉️
Your message has been sent successfully.

Surfer Academy – The ROI of Improving AI Visibility — feat. Graphite

Nov 20, 2025 7:00 PM
Watch the <a href="https://youtube.com/live/PzAtsFSkCGw?feature=share"><strong>Surfer YouTube</strong></a> Livestream.
Poland
60
https://youtube.com/live/PzAtsFSkCGw?feature=share
Add to your calendar
Nov 20, 2025 7:00 PM
Oops!
Something went wrong while submitting the form.
Tuesday
6 pm GMT+2
Coming Soon

AI-driven experiences – from ChatGPT to Perplexity to Google’s AI Overviews – are reshaping how people discover brands and make purchase decisions.

If your business isn’t showing up in these results, you’re already losing traffic, visibility, and revenue.

This webinar will show you how to change that – with data-backed examples, actionable frameworks, and real ROI results.

Inside This Session

💡 Real Case Studies: Webflow, Surfer & More

Discover how Webflow became one of the top-recommended website builders inside AI search results. We’ll break down how they earned these mentions through offsite content, community discussions, and strong SEO foundations — and what brands like Surfer did to achieve similar visibility.

See how this exposure affects not just traffic, but who you attract — including higher conversion rates and more qualified leads by role and intent.

⚙️ Practical Framework: From Baseline to Breakthrough Visibility

Get a walkthrough of how to benchmark your AI visibility, identify competitor gaps, and systematically increase exposure via guest publications, external mentions, and on-site optimization.

We’ll also share a quick breakdown of which AI sources matter most — and how to become one yourself.

📈 ROI Playbook + Template

Leave with a simple workflow you can apply right away, plus a free trial of Surfer so you can set up your own AI visibility tracking and measure impact from day one.

Meet the Expert ↘

Ethan Smith — Founder & CEO, Graphite | Adjunct Professor, IE Business School

Ethan is Founder and CEO of Graphite, a premium Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content, and AEO (Answer Engine Optimization).

Ethan is also an adjunct professor at IE Business School.

Who Should Attend

This session is perfect for:

  • Marketing leaders looking to stay ahead of search evolution
  • SEO professionals who want to adapt their skill set for AI search
  • Content strategists and founders focused on measurable growth

Save Your Spot

AI search isn’t coming – it’s here.

Learn how to make it work for your brand before your competitors do.

Your Brand Deserves to Be Seen—Everywhere

AI is shaping decisions. If you’re not in the answers, you’re not even considered. Win the next wave of search.

Get started now