author

Paulina Kaleta

Product Marketing Manager at Surfer

A chaos coordinator extraordinaire and an all-around marketer with over 10 years of experience in strategy, growth, and surviving the last-minute tango of startup changes. A branding and AI geek at heart, she’s fascinated by how VR and AI can improve life (and make her job easier cooler). When she’s not sailing, diving into fantasy worlds, or inhaling TikTok, you might catch her in the occasional cosplay—because every marketer needs a bit of magic to survive recurring Black Fridays.

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Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics