Kasra Dash

Kasra is the founder of The Masterminders, a business and SEO conference that connects global SEO leaders and business owners to share cutting-edge strategies and actionable insights.

Research and Case Studies

Feb 12, 2025

Google’s Helpful Content Update Wasn’t About Content Quality—It Was About Site Quality

Discover what the Helpful Content Update was about, the SEO myths it exposed, and how to move forward

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Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics