SERP Volatility: Why Your Google Positions Change Frequently
Track SERP volatility to understand ranking fluctuations, adapt your SEO strategy, and respond quickly to algorithm updates or competitor moves
SEO 101
Sep 26
2025
Jenny Abouobaia is the Owned Media Manager at SEO Sherpa—the world’s first agency specializing in Search Everywhere Optimization. An award-winning SEO consultant, international speaker, and Search Awards judge, Jenny brings over a decade of experience in content strategy and organic growth. She’s a regular contributor to top industry platforms, including Ahrefs, Semrush, Lumar, and Search Engine Land, where she shares candid, actionable insights on the evolving search landscape.