Who is this course for?
18 Lessons
2h 10m
"This is the only course you’ll need to get really good at Content Optimization—clear, practical, and built to help you create content that ranks and converts."
What you’ll learn
"This course is jam-packed with everything you need and a few things you didn’t know you needed too!"
Course contents
18 Lessons in 4 Modules
Module 1 Integrating + Implementing SEO Content Optimization as a Manager or Director
Module 2 The Foundations of Content Optimization
Module 3 On-Page SEO Best Practices for Writers and Editors
Module 4 Building Beyond the Page
"It’s digestible and actionable. Content Optimization is a skill that’s here to stay. You’ll leave this course feeling confident and ready to impress your manager, peers, and clients."
Course by
Danni takes an empathetic and pragmatic approach to marketing relying on her over 15 years of experience to create relatable and engaging content. A lifelong learner with a background in education, Danni sees marketing as a way to connect, teach, and entertain.
Fluent in Spanish, Portuguese, and Memes, Danni is passionate about communication in all its forms. When she’s not working, you’ll find her lovingly annoying her dog, studying a new language, scrolling zee apps, or with her nose in a book.
Content marketer with a knack for SEO. Kristavja ensures our Surfer content is nothing short of awesome—for both readers and algorithms. She loves experimenting with different content formats and discovering new ways to leverage them.
Outside of work, Kristavja enjoys exploring new places, learning new skills, and a good book. You can always reach out to her on LinkedIn with a recommendation.
Satya leads SEO at Surfer. Over the past 14 years, Satya has held various marketing roles including being a content strategist, agency partner and head of marketing. He has led multi-channel marketing campaigns for businesses with revenues upto $100M in real estate, SaaS and finance.
He believes that content driven SEO can be accessible to everyone, and his goal for this course has been to condense his knowledge so you can bypass the noise and mistakes to achieve meaningful business results.
A seasoned Chaos Coordinator and all-around marketer with 10+ years of experience in product, strategy, and growth. She makes sure you’re always up-to-date on the coolest things you can do in Surfer. In her “free” time, she’s either sailing, inhaling TikTok, or cosplaying - sometimes all at once, because why not?
Frequently Asked Questions
How do I access the course?
To access the course (while it's free):
- Click "Claim FREE Access"
- Sign up to Surfer Community. If you are already a Surfer user, we recommend using the same email as your Surfer account
- Join the Content Optimization Masterclass space to start the course
Is this course free or paid?
The course is free until March 23rd, 2025 (yep, the 23rd included). After that, it’ll cost $475—so this is your chance to acquire a valuable official certification and spread the knowledge while it’s an absolute steal!
Who is this course for?
Anyone can take the course: writers, SEOs, aspiring SEO writers, CMOs, or content managers! We’ve designed the structure for two general segments that include many different fields:Â
- CMOs and marketing team leaders who want to understand SEO as a growth strategy and empower their teams to succeed. You don’t need to understand all the technical components of SEO, just enough to know why it matters and how to communicate its value as well as organize your team to deliver. We’ve done our best to make Module 1 your go-to resource. If you watch nothing else, make sure you tune into the first part! Then, feel free to pass it on to your team if you’d like for modules 2, 3, and 4.
- Writers and specialists eager to enhance their SEO skills and take content performance to the next level; you’re in the right place. Why? You’ll use this course to become an indispensable asset to your team, company, or clients. If you’ve looked at the market lately, writing good content isn’t enough. Writers are now expected to know, understand, and implement SEO best practices. We want to help!
What will I learn?
By the end of this course, you’ll know:
- How to create content that drives consistent organic traffic. And turns those readers into customers.
- The exact steps to optimize your content for search engines and humans aka your audience.
- How to measure ROI, scale your efforts, and turn SEO into a repeatable, impactful part of your marketing strategy.
And here’s the best part: you’ll learn how to do all of this efficiently with Surfer—the ultimate platform for content-led growth.
Do I have to watch all the lessons in order?
Nope! You are free to watch whichever lesson you want in whatever order. Keep in mind, however, that to finish the course and receive an official certification, you’ll have to pass the final exam.
Certificate
How do I obtain the course certification?
All you need to do is take the final exam at the end of this course.
How long is the final exam?
The exam part should take no more than 30 minutes, although we recommend working at your own pace.
How many points do I need to get to pass the final exam?
To pass the exam, you’d need to answer at least 17 out of 20 questions correctly (85% correct answers).Â
Do I have to watch the Content Optimization Masterclass to take the final exam?
Nope! If the practical knowledge we share in the lessons is already familiar to you and you would rather skip the course, you can go straight for the exam! Keep in mind, however, that you’ll need to get at least 17 out of 20 to pass, and you can only take the exam once in 24 hours.Â
What happens after I pass?
You can add “Content Optimization Expert” to your CV or LinkedIn profile, download the certificate with your name on it, and of course, brag to all your friends!
When will I get my certificate?
We’ll verify your responses as quickly as possible—typically within one working week. However, if you submit your application during our launch week (Feb 10–16), please allow up to two weeks for processing due to high demand. Thanks for your patience!
Ready to shine
in SERPs?
We’ve spent months working on this course. And seeing as we’d never design a course we wouldn’t want to take ourselves, you can bet it’s great and practical.
Grab it while it’s free - it won’t last long!