Learn SEO. Do SEO.
Who is this course for?
What’s inside?
18 Lessons
2h 10m
Would it be too much Gen-Z to say “Surfer ate with this course”? 😅 Love how simple it was and also that I got to learn about Technical SEO basics and refresh my memory about everything content optimization. Kudos to the entire team 👏
This masterclass is a must for content managers and writers looking to level up their SEO game. It bridges the gap between theory and practical application, making it invaluable for individual writers and team leaders, even if you don't have a Surfer account (although it doesn't hurt if you do have one!).
What you’ll learn
This course was a goldmine! A practical, results-driven masterclass for mastering search-optimized content that ranks and converts. I highly recommend it to content writers looking to sharpen their SEO skills, plus, you will get to join an active community of like-minded professionals.
Surfer, you nailed this course - from content to execution, it's a masterpiece. And hey, when was the last time anyone binged a course like their favorite Netflix show? You crushed it! 🙌
Course contents
18 Lessons in 4 Modules
Module 1 Integrating + Implementing SEO Content Optimization as a Manager or Director
Module 2 The Foundations of Content Optimization
Module 3 On-Page SEO Best Practices for Writers and Editors
Module 4 Building Beyond the Page
Working in the SEO community for years, I've never come across such a compact and effective course for delivering high-quality tips and tricks for improving your content SEO game. 😎 Whether you're new to the role or have been around for years, I can't stress how much I recommend hopping on to this course. There really is something for everyone! 🌍
It truly stands out with its concise structure, covering essential and trending topics like SEO ROI, content optimization tools, AI capabilities, and strategies for scaling content production efficiently without increasing costs or team sizes! 🔋Surfer knows its EEAT inside out, and this masterclass is proof they truly walk the talk.
Course by
Danni takes an empathetic and pragmatic approach to marketing relying on her over 15 years of experience to create relatable and engaging content. A lifelong learner with a background in education, Danni sees marketing as a way to connect, teach, and entertain.
Fluent in Spanish, Portuguese, and Memes, Danni is passionate about communication in all its forms. When she’s not working, you’ll find her lovingly annoying her dog, studying a new language, scrolling zee apps, or with her nose in a book.
Content marketer with a knack for SEO. Kristavja ensures our Surfer content is nothing short of awesome—for both readers and algorithms. She loves experimenting with different content formats and discovering new ways to leverage them.
Outside of work, Kristavja enjoys exploring new places, learning new skills, and a good book. You can always reach out to her on LinkedIn with a recommendation.
Satya leads SEO at Surfer. Over the past 14 years, Satya has held various marketing roles including being a content strategist, agency partner and head of marketing. He has led multi-channel marketing campaigns for businesses with revenues upto $100M in real estate, SaaS and finance.
He believes that content driven SEO can be accessible to everyone, and his goal for this course has been to condense his knowledge so you can bypass the noise and mistakes to achieve meaningful business results.
A seasoned Chaos Coordinator and all-around marketer with 10+ years of experience in product, strategy, and growth. She makes sure you’re always up-to-date on the coolest things you can do in Surfer. In her “free” time, she’s either sailing, inhaling TikTok, or cosplaying - sometimes all at once, because why not?
I’ve been doing SEO and optimization for years, and I have learned from some of the brightest minds in the industry how to do it right. All the fundamentals are in this course. It’s well thought out, well put together, and I honestly can’t recommend this enough to anyone looking to learn the right way.
I learned so much from your course; it gave me a good insight into what I was already doing correctly and what needs to be improved. I definitely feel like my articles are going to be a better quality now that I understand what I need to do to get them on Google’s radar.
Frequently Asked Questions
How do I access the course?
To access the course, go to https://community.surferseo.com and purchase the course access. It's a one-time payment of $475 for lifetime access to the course with all its future updates, an official certificate with lifetime renewals, and a lively private community of SEOs and marketers worldwide.
Scale and Enterprise users: since masterclass access is included in your plans, you will find your access code in Settings > Billing > Masterclass.
Is this course free or paid?
The course was free until March 23rd, 2025. From March 24th onwards, it costs $475.
Which payment methods do you accept?
Payments are handled by Stripe and can be finalized with Visa, Masterclass, or AMEX cards.
Who is this course for?
Anyone can take the course: writers, SEOs, aspiring SEO writers, CMOs, or content managers! We’ve designed the structure for two general segments that include many different fields:
- CMOs and marketing team leaders who want to understand SEO as a growth strategy and empower their teams to succeed. You don’t need to understand all the technical components of SEO, just enough to know why it matters and how to communicate its value as well as organize your team to deliver. We’ve done our best to make Module 1 your go-to resource. If you watch nothing else, make sure you tune into the first part! Then, feel free to pass it on to your team if you’d like for modules 2, 3, and 4.
- Writers and specialists eager to enhance their SEO skills and take content performance to the next level; you’re in the right place. Why? You’ll use this course to become an indispensable asset to your team, company, or clients. If you’ve looked at the market lately, writing good content isn’t enough. Writers are now expected to know, understand, and implement SEO best practices. We want to help!
What will I learn?
By the end of this course, you’ll know:
- How to create content that drives consistent organic traffic. And turns those readers into customers.
- The exact steps to optimize your content for search engines and humans aka your audience.
- How to measure ROI, scale your efforts, and turn SEO into a repeatable, impactful part of your marketing strategy.
And here’s the best part: you’ll learn how to do all of this efficiently with Surfer—the ultimate platform for content-led growth.
Do I have to watch all the lessons in order?
Nope! You are free to watch whichever lesson you want in whatever order. Keep in mind, however, that to finish the course and receive an official certification, you’ll have to pass the final exam.
Certificate
How do I obtain the course certification?
All you need to do is take the final exam at the end of this course.
How long is the final exam?
The exam part should take no more than 30 minutes, although we recommend working at your own pace.
How many points do I need to get to pass the final exam?
To pass the exam, you’d need to answer at least 17 out of 20 questions correctly (85% correct answers).
Do I have to watch the Content Optimization Masterclass to take the final exam?
Nope! If the practical knowledge we share in the lessons is already familiar to you and you would rather skip the course, you can go straight for the exam! Keep in mind, however, that you’ll need to get at least 17 out of 20 to pass, and you can only take the exam once in 24 hours.
What happens after I pass?
You’ll wait for the email with your digital certificate - we will send it to the email address you used to sign in to this community. Remember: we will use your profile name in the certificate, so make sure it’s correct before passing the exam!
Then, you can add “Content Optimization Expert” to your CV or LinkedIn profile, download the certificate with your name on it, and of course, brag to all your friends!
When will I get my certificate?
We will do our best to verify your responses as soon as possible. It shouldn’t take us longer than one working week and usually happens within 48h.
How long is the certification valid for?
The Content Optimization Expert certification is valid for two years. With lifetime (paid) course access you will be able to renew your certificate every two years by simply retaking the final exam.Why? Because SEO evolves constantly, and by 2027, the best content optimization practices will likely look different. But don’t worry—we’ve got you covered! We’ll continue updating the course and final exam to reflect the latest industry changes, so you’ll always stay ahead of the game.
Ready to shine
in SERPs?
We’ve spent months working on this course. And seeing as we’d never design a course we wouldn’t want to take ourselves, you can bet it’s great and practical.