Building Content Strategy from the Ground Up [Week 1]

Coming up with a concrete content strategy is not as easy as it sounds. There are too many dimensions to take care of — keywords, competitors, search intent, volume; there's no end to this game. In this session, we'll touch upon the shortcomings of traditional keyword research and then move on to explain keyword grouping theory, clusters and more. We'll end our session by showing how you can easily create and execute a successful content strategy with Surfer.

Michal Suski
Michal Suski
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Thursday, January 6, 2022
5:00 pm

What will you learn?

This webinar is loaded with goodies. Learn more about:

  1. Grouping keywords
  2. Determining search intent
  3. Search results
  4. Topical relevance
  5. Building content clusters
  6. Choosing the best seed keyword
  7. Executing content strategy
  8. Topical authority
  9. Internal linking

and many more!