Building Content Strategy from the Ground Up [Week 1]
Coming up with a concrete content strategy is not as easy as it sounds. There are too many dimensions to take care of — keywords, competitors, search intent, volume; there's no end to this game. In this session, we'll look at how Surfer's tools simplifies this for you, so you can spend less time tediously planning and organising, and more time creating!
Don't forget to sign up for Episode 2, where we'll learn how exactly to write content that scores highly with Surfer and Google so you can start climbing those SERP rankings! 🪜
What will you learn?
Join Ross for Surfer Academy Episode 1 to learn how to create a winning content strategy that will build your topical authority, and fill content gaps on your domain. Ross will take you through keyword research using topic clusters, competitor research, and structuring your intended article. There's also plenty of time to have your questions answered live!